Gurkiran Kaur
Brampton,ON
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 4+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
2
2
years of professional experience
Work History
Marketing Manager
Einsured.ca
08.2023 - Current
- Doubled brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed 5 social media accounts for optimal audience engagement and increased online presence.
- Optimized website content for improved search engine rankings and increased web traffic by 30%.
- Recruited and hired 3 capable team members to add value and diverse skills set to marketing department.
Marketing Project Manager
Business IT Hub
03.2022 - 07.2023
- Evaluated success of various marketing initiatives through KPI tracking and analysis; made data-driven recommendations for continuous improvement.
- Managed marketing budgets to maximize return on investment while minimizing costs.
- Enhanced customer engagement with 10 targeted email marketing campaigns and personalized content.
- Improved website visibility through development and implementation of SEO strategies by 40%.
- Led team of 5 marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
Certification - Financial Services And Insurance
Oliver's Learning
Toronto, ON07.2023
Business Marketing - Business Administration
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON04.2023
Salesforce CRM - Marketing Management (Professional Sales Option)
Conestoga College Institute of Technology And Advanced Learning
Kitchener, ON12.2022
Skills
- Digital Marketing
- Social Media Marketing(Instagram, facebook, twitter, youtube)
- Staff Management(Weekly meetings)
- Customer Relationship Management (CRM)
- Brand Promotion
- Marketing campaign development
- CRM Management (Streak, Autobot, Salesforce)
- KPI Tracking
- SEO Optimization (Alliai, DIIB, Wordpress)
- Competitor Analysis
- Social Media Campaigns
- MS Office Suite, Sheets and excel, Creative cloud
- Google Analytics
Accomplishments
- Received “Scholar of the District” for attaining 98.04% in high school.
- Received “Subject Scholar” for 100/100 in Business Management.
- Received “Employee of the month” for Successfully Optimizing SEO for enhanced rating.
Languages
English
Full Professional
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
Timeline
Marketing Manager
Einsured.ca
08.2023 - Current
Marketing Project Manager
Business IT Hub
03.2022 - 07.2023
Certification - Financial Services And Insurance
Oliver's Learning
Business Marketing - Business Administration
Conestoga College Institute of Technology And Advanced Learning
Salesforce CRM - Marketing Management (Professional Sales Option)
Conestoga College Institute of Technology And Advanced Learning
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