Gurjeet Bansal
Calgary,Canada
Summary
Creative and strategic Corporate Communications Manager with a strong track record at IntelliView Technologies Inc. and media/agency environments overall spanning 18 years, specializing in enhancing brand visibility and stakeholder engagement. Proven expertise in digital marketing, content creation and team leadership, consistently surpassing campaign objectives. Known for goals-focused approach and innovative problem-solving skills that have significantly increased campaign effectiveness. Committed to leveraging strategic communication to drive continued business growth.
Overview
25
25
years of professional experience
Work History
Corporate Communications Manager
IntelliView Technologies Inc
Calgary, Alberta
03.2014 - Current
- Conduct research for industry/market insight, competition monitoring and analysis, threat/opportunity identification
- Provide strategic counsel to executive leadership on all aspects of corporate communications initiatives
- Oversee the company's brand management - ensuring accuracy, effectiveness and consistency of visual standards and industry-specific messaging across all media channels and assets (marketing collateral, signage, company merchandise, and SM, etc.)Develop and implement Marcom plans to support sales/marketing objectives (awareness, engagement, sales); within budget, utilized advertising, PR, traditional/digital/social media, trade events
- Create/procure, maintain/update, publish, distribute marketing assets: brochures, data sheets, whitepapers, online/website pages, news posts, e-newsletters/DM, press releases, articles, digital and traditional banners (tradeshow), user manuals, Google ads, conference papers and presentations, videos and e-posters for social media)
- Analyzed website analytics data and other applications (Dealfront/Leadfeeder) to identify corporate visitors, trends in customer behavior and optimize user experience and messaging accordingly
- Maintain online content platforms (www.intelliviewtech.com, trade directories and corporate profiles at third-party sites, and social media: Twitter, Linked-In, YouTube, Vimeo)
- Evaluate and report on campaign outcomes (attendance, newsletter subscriptions, enquiries, clicks, views, reactions, shares, media coverage/readership/reach, etc.)
- Liaise and foster relationships with stakeholder representatives (media and content distributors, customer departments, trade shows, industry associations, government bodies, marketing/creative vendors)
- Manage marketing projects: website refresh and relaunches (2016 and 2021), rebranding (2021), product launches, tradeshow exhibition (Global Energy Show, World Petroleum Congress, International Pipeline Expo, ISA Calgary Show, Offshore Technology Conference, American Pipeline Institute), industry awards (incl. 2023 Gulf Energy Information Excellence award for Best HSE Contribution)
- Support the management team (customer/conference presentations, trademark applications, investment/funding applications), manage databases, organize internal teambuilding events and parties
Communications Manager
Electronic Recycling Association
Calgary, Alberta
10.2013 - 02.2014
- Supervised donation events and donation recipient relations
- Planned and executed MARCOM activities - PR, advertising, SP, social media and events
- Developed and implemented campaigns - Delete Poverty One Laptop at a Time, Cell Phone Recycling for Charities (in partnership with BBB Calgary)
- Created content - newsletters (layout and copy) via Constant Contact, media releases, media kits, promotional/informational emails, client publicity output
- Built/managed stakeholder relationship and solicited support of charities, non-profits, educational institutions, government agencies, MLAs, Mayors, and more
- Managed media relations: database development, media release creation and distribution (resulted in coverage by CTV Calgary, Shaw TV Calgary, Calgary Herald, Calgary Sun, Global News Edmonton, Business in Calgary, Yahoo Finance)
- Fostered partnerships with various stakeholders to engage ERA and capitalize on publicity and market acquisition/expansion opportunities (memberships and joint ventures)
- Identified channels of engagement and attended various trade and business events (Calgary Chamber of Commerce, Edmonton Chamber of Commerce, and Government Alberta/Alberta’s Promise/The Centre, United Way)
- Evaluated publicity (outputs, readership/viewership reach, outcome) and campaigns (enquiries, responses, conversation, participation, feedback)
Freelance
Marketing Communications, Business Solutions
, Canada, US, Australia
01.2010 - 10.2013
- Delivered various communications services and products for clients worldwide:
- Agencies: Adecor, (Edmonton), Kristin Austin Communication (Sydney), Prickly Pear PR (Sydney), and The Ideas Suite (Sydney)
- Clients: YLiving (US), Wellcall (US), Beka&Bell (US), Wellcall, Seda Jurin (Sydney)
- Conducted web research; developed MARCOM / PR plans, including social media strategies
- Drafted MARCOM content (press releases, articles, flyers, ad copy, website pages, marketing emails, etc.), and business documents / correspondence
- Liaised with media, clients, and other stakeholders
- Developed and updated databases - media and customer contacts (prospective and current)
P/T Marketing and Events Manager
Seda Jurin
Sydney, Australia
02.2009 - 01.2010
- Seda Jurin introduced BellyRobics in Australia at the Aerobics Oz Style Show (Channel 10), and via DVD
- Offered merchandise (DVDs, clothing, and accessories) and services (dance shows, performances, and classes/courses/workshops)
- Positioned Seda Jurin as a 4th generation Turkish belly dancer, dynamic teacher and expert in belly dance fitness (SEDADANCE BellyRobics)
- Planned and implemented MARCOM strategies - social media, advertising, PR, online marketing, direct marketing, sales promotions and events
- Created content– social media accounts, press releases, articles, flyers, ads, e-brochures, company profiles, product descriptions, sponsorship letters, AdWords
- Complied media contacts (lifestyle and fitness); managed media relations, product send outs
- Attained media coverage – print (Nova, That’s Life, Options), and online (Mother’s Inc, Gymlink, Facebook, Twitter, YouTube, eBay, Glongoo, and www.seda.net.au)
- Coordinated participation and exposure in Australia-wide events (Australian Fitness and
- Health Expo, Mind Body Spirit Festival, Health Harmony Soul Expo, Tulip Festival and Women’s Expo); managed bump-in, bump-out, staff and customer relations
- Liaised with key stakeholders (customers, media, event organisers, creative suppliers, and distributors) - by mail, email, telephone, in person and MARCOM channels
- Drafted business documents - email marketing, stakeholder correspondence (mail / email)
- Delivered administrative duties - research, sale processing and accounting, shipping
Account Coordinator
The Ideas Suite
Sydney, Australia
08.2009 - 10.2009
- Produced PR content for the agency’s clients - recruitment agency for the financial industry, real estate agency, property developer, and property investment specialist
- Wrote and revised article topics, media releases, columns, articles, and flyer copy
- Pitched stories and topics to local and national media (print, radio, TV) by phone and email
- Created a PR proposal for a prospective client
- Drafted PR reports and measured outputs/outcomes (including Advertising Value Equivalence)
- Updated media database; introduced prospective clients – a personal initiative
Marketing Communications Executive
Assured Associates Ltd
London, UK
11.2005 - 04.2007
PR Coordinator (Trainee)
Maxitech.biz
London, UK
09.2005 - 11.2005
- Produced monthly and weekly PR plans, media releases, feature articles, newsletters, media packs
- Handled media relations, coordinated with contracted PR firm and clients’ Press Office
- Assisted the marketing department with database and business development; conducted research
Contributing Writer
Diwa Publishing
, Philippines
01.2003 - 08.2003
- Wrote articles, conducted interviews and research for Magica, an English and Literature student supplementary magazine, circulated nationwide through subscription
Public Relations Executive / Corporate Communications Officer
Associated Broadcasting Company
, Philippines
07.2001 - 07.2003
- Produced publicity for the network’s 10-plus TV and radio programs, events and personalities (directors, producers and celebrities)
- Drafted promotional literature (ad copy, press releases, fact sheets and feature articles) in English and Filipino, and wrote corporate documents (annual reports, newsletters)
- Maintained media relations and pitched to media
- Monitored and evaluated publicity outcomes - AVE, viewership data, readership
- Conducted research, interviews and photo shoots of celebrities and media personalities
- Assisted in event management (press conferences, mall tours, movie premieres) through administration of tasks, management of stakeholders and communication
Lifestyle/Feature Writer
The Manila Times and The Manila Standard
, Philippines
03.2000 - 06.2001
- Wrote articles, revised press releases, conducted interviews, covered fashion events, awards nights, product launches and press conferences
The Red Lion
Ilford, Essex
- A Public House
- Directed MARCOM strategies - mobile marketing, e-marketing, below-the-line promotions, advertising, external communications
- Produced MARCOM literature - brochures, promotional emails, SMS, flyers, posters, copy, company profiles, surveys and comments sheets; conducted photo shoots
- Developed database; conducted market research and analysis; proposed recommendations
- Facilitated event planning, implementation, and evaluation - public featured nights/artists, Christmas, New Year’s Eve 2005/6, World Cup 2006, functions, sporting competitions
- Built strategic alliances with local businesses for co-promotion, prize/giveaway sponsorship
- Liaised with relevant stakeholders - clients, media, council, promoters, suppliers, security
- Assisted the general manager with business administration, event evaluation, recruitment, and implementation of Occupational Health & Safety (OHS) and risk management plans
- The Edge (Liverpool St., London), a private hire bar
- Marketed the venue through advertising, DM, e-marketing, and online directories (Squaremeal.co.uk and viewlondon.co.uk)
- Produced MARCOM literature - brochures, marketing emails, flyers, posters, feedback forms, corporate profile, corporate marketing paraphernalia (tabletop calendar)
- Managed bookings, coordination and marketing of events and the venue
- Responded to client enquiries in person, by telephone, mail and email
- Introduced systematic booking system with tailored forms
- Developed and updated database of clients, suppliers and other contacts
- Arranged and conducted venue tours for prospective clients and event organisers
- Coordinated with clients, promoters, suppliers and bar manager
- Assisted the bar manager with event bookings, evaluation, administration, OHS and recruitment
Education
Master of Management - Event Management
University of Technology Sydney
Sydney07.2010
Master of Arts - Marketing Communications
University of Westminster
London, UK04.2005
Diploma in Management Studies -
Greenwich School of Management
London, UK01.2004
Basic and Advance Photography Workshops -
Society of Portrait Photographers of the Philippines
Philippines10.2003
Basic News Casting Workshop -
Centre for Communication Arts, ABS-CBN Broadcasting Network
Philippines05.2003
Bachelor of Arts - Major in Journalism
University of Santo Tomas (UST)
Manila, Philippines04.2001
Skills
- Marketing Communications Planning
- Team Leadership
- Content Creation
- Digital Marketing
- Social Media
- Advertising
- Sales Promotions
- Direct Marketing
- Email Distribution (Get Response, Constant Contact)
- Traditional Marketing
- Media Relations
- Publication Ads
- Press Releases and Bespoke Articles
- Trade Events Management
- Promotional Events Management
- Lead Generation and Capture
- Campaign Evaluation
- Analytics Tools
- Microsoft Office Applications (Word, Excel, PowerPoint)
- Adobe InDesign, Microsoft Publisher
- Wordpress, Squarespace, CPanel
- Video Editing (Corel Studio, iMovie)
- Public Speaking
- Professional Writing
- Photography and Editing
- Basic Graphic Design
- Presenting
- Interviewing
- Project Management
- Voice Over, Hosting, Emceeing
-
- Proactive and Self-Motivated
- Goals-Driven
- Passion for Excellence
- Sharp Attention to Detail
- Adaptable and Problem-Solver
- Positive Attitude
- Inclusive Perspective
- Presenting
- Team Leadership
Publishedwork
- Website News and Whitepapers, IntelliView Technologies Inc., http://www.intelliviewtech.com/insights-news, 2021
- Tanks & Terminals Article “Seeing is Believing”, http://publications.tanksterminals.com/flip/tanks-terminals/2020/June/ts20a.html, 2020
- The Mining Magazine Article #1, http://canadianminingmagazine.com/whos-watching-when-you-arent/, 2019
- The Mining Magazine Article #2, https://pgjonline.com/magazine/2018/may-2018-vo-245-no-5/features/using-analytic-imaging-technology-to-detect-leaks-in-real-time, 2018
- Pipeline & Gas Journal Article, https://pgjonline.com/magazine/2018/may-2018-vo-245-no-5/features/using-analytic-imaging-technology-to-detect-leaks-in-real-time, 2018
- IntelliView and TransCanada Partnership, http://intelliview.ca/2015/01/27/1635/, 2015
- New Technology Magazine Article, http://www.newtechmagazine.com/index.php/drilling-completions/11588-perfecting-the-pipeline, 2015
- Calgary Sun, https://1drv.ms/b/s!AgVtOJCN_lL5gcoAaCPtaZ5z6bMNwA?e=wGyJDD, 2014
- Yahoo Finance, https://1drv.ms/b/s!AgVtOJCN_lL5gcl-7ziIz_4qrGsUPQ, 2014
- CTV Calgary, http://www.youtube.com/watch?v=5mnaz6K5O6M&list=UU-BWpNmDlW8tfJQ4vf9BL5w&feature=c4-overview, 2013
- Global News TV Edmonton, http://www.youtube.com/watch?v=sVCl_EA7Fp0&list=UU-BWpNmDlW8tfJQ4vf9BL5w&feature=c4-overview, 2013
- Christmas Cell Phone Drive (Press Release), http://www.newswire.ca/en/story/1272601/electronics-recycling-association-looking-for-businesses-to-donate-unwanted-cell-phones-and-mobile-devices-in-first-ever-holiday-donation-event?relation=org, 2013
- Cell Phone Donation Drive December 2013, http://myemail.constantcontact.com/Make-Someone-Smile-ERA-Cell-Phone-Donation-Event-Extended-To-January-2014.html?soid=1115455899531&aid=o4lvM6QlNGo, 2013
- February 2014, http://myemail.constantcontact.com/ERA-Community-Business-Update-February-2014.html?soid=1115455899531&aid=Bb7JnY86f8c, 2014
- January 2014, http://myemail.constantcontact.com/ERA-Community-Business-Update-January-2014.html?soid=1115455899531&aid=lm_SLca17jI, 2014
Strengthsandskills
Fluent in English and Filipino (written and spoken), Punjabi and Hindi (spoken), Microsoft Office Applications (Word, PowerPoint, Excel, Outlook, Project, Teams), Adobe InDesign, Microsoft Publisher, Constant Contacts, Get Response, Public Speaking, Writing (business/journalistic/creative), Presenting, Team Leadership, Photography, Design (basic level), Voice Over, Hosting / Emceeing, Interviewing, Corporate, Public, Private, Social, Promotional events (trade exhibitions, product launches, conferences, seminars/webinars, team building, competitions, and mall tours), Proactive, Self-Motivated, Goals-Driven, Passion for Excellence, Sharp Attention to Detail, Adaptable to Dynamic Situations, Positive Attitude, Have an Inclusive Perspective
Languages
English
Professional
Filipino/Tagalog
Native/ Bilingual
Punjabi
Limited
Hindi
Limited
Timeline
Corporate Communications Manager
IntelliView Technologies Inc
03.2014 - Current
Communications Manager
Electronic Recycling Association
10.2013 - 02.2014
Freelance
Marketing Communications, Business Solutions
01.2010 - 10.2013
Account Coordinator
The Ideas Suite
08.2009 - 10.2009
P/T Marketing and Events Manager
Seda Jurin
02.2009 - 01.2010
Marketing Communications Executive
Assured Associates Ltd
11.2005 - 04.2007
PR Coordinator (Trainee)
Maxitech.biz
09.2005 - 11.2005
Contributing Writer
Diwa Publishing
01.2003 - 08.2003
Public Relations Executive / Corporate Communications Officer
Associated Broadcasting Company
07.2001 - 07.2003
Lifestyle/Feature Writer
The Manila Times and The Manila Standard
03.2000 - 06.2001
The Red Lion
Master of Management - Event Management
University of Technology Sydney
Master of Arts - Marketing Communications
University of Westminster
Diploma in Management Studies -
Greenwich School of Management
Basic and Advance Photography Workshops -
Society of Portrait Photographers of the Philippines
Basic News Casting Workshop -
Centre for Communication Arts, ABS-CBN Broadcasting Network
Bachelor of Arts - Major in Journalism
University of Santo Tomas (UST)
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