Gurdeep Kaur
Grande Prairie ,India
Summary
Dedicated Customer Service professional with knowledge of service delivery and proven multitasking abilities. Committed to maintaining professional relationships to increase profitability and drive business results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Social Media Manager
LandRidge Homes
10.2022 - Current
- Increased customer engagement through social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Developed and managed content calendars for each platform to establish timely and relevant posts.
- Designed and implemented social media strategies to align with business goals.
- Collaborated with team members to develop creative campaigns for social media platforms.
- Created and implemented impactful strategies to increase company brand awareness and engagement.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Analyzed and reported social media and online marketing campaign results.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow reach of company and create wider visibility.
- Developed and implemented tracking systems to measure results of posts and campaigns.
- Oversaw social media presence and aligned posts to include branding and trending ideas.
- Developed and promoted corporate brand, images and identity to media and public.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Reviewed marketing materials and documents for brand accuracy and trending design.
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Taught in-house employees strategies for successful internal and external communications.
- Developed creative design for print materials, brochures, banners, and signs.
- Designed creative digital displays used in online advertising for local businesses.
- Edited and enhanced existing artwork and graphics.
- Developed graphics and visual content for social media campaigns.
- Created motion graphics and video content for websites and applications.
- Created digital image files for use in digital and traditional printing methods.
- Developed creative design for print materials, banners and signs.
Digital Marketing Freelancer
Self-employeed
06.2021 - 09.2022
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Optimized website content and images to improve search engine rankings.
- Created customized marketing materials to increase product awareness.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Helped clients develop website portals and social media pages to promote businesses.
- Managed search engine marketing budgets and tracked campaign performance.
- Measured and evaluated brand digital performance to present weekly findings to management.
- Created content strategies for digital media.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
SEO Executive
ThinkNext Private Limited
03.2017 - 09.2017
- Plans and executes SEO strateg
- Utilise keyword research tools to track progress and performance
- Developed on-site body content, meta description, and page title in support of strategies
- Increase relevant click-through rate and conversion rate through contests and promotions
- Optimise keyword use and effectiveness
- Designed templates for content management systems to promote SEO
- Manage multiple clients and proactively use tools to improve campaign performance
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Completed keyword research to target clients based on keyword targeting.
- Analyzed and audited clients' websites to address performance issues.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
- Researched and implemented search engine optimization recommendations.
- Integrated marketing plans with brand campaigns to drive brand to demand.
- Maintained knowledge of current market trends and algorithm updates of top search engines.
Social Media Marketing Specialist
Xcelance Web Solutions
09.2017 - 10.2021
- Build and manage social media profiles and presence, including Facebook, Twitter, LinkedIn, Google+, WordPress and other social media platforms
- Manage social media planning for execution of marketing strategies and community management
- Manage social content calendars and client expectations
- Developed content for and managed Facebook, Twitter, LinkedIn, and YouTube communities
- Analysing social media campaigns with tracking systems to determine areas for Social Media campaign improvement and to gather visitor’s data
- Successfully spearhead campaigns on social media platforms including Facebook, Twitter, and Instagram
- Communicated with client and account executives in order to understand client's needs and expectations
- Engage with brand followers and fans on social channels
- Manage editing, approval, and scheduling of all posts for all platforms.
- Boosted reach by creating digital content, managing scheduling, maintaining social media accounts and reporting analytics to measure engagement.
- Managed social media accounts on day-to-day basis to increase company recognition by creating engaging content.
- Responded to inquiries and engaged with followers to build community and support customer engagement.
- Strategized and developed video content for client's website and social media publications.
- Managed paid social media advertising campaigns to reach and engage target audiences.
- Increased user base by promoting brand awareness and launching key marketing efforts.
- Researched and identified new opportunities for increasing company's social media presence.
- Managed relationships with third-party vendors and suppliers to facilitate prompt delivery of services.
- Reviewed analytics to identify opportunities for improvement and develop strategies to maximize results.
- Built relationships with industry influencers to increase brand awareness and engagement.
- Created content strategies for digital media.
- Helped clients develop website portals and social media pages to promote businesses.
- Designed paid client ads for use on diverse social media platforms.
- Conducted market research and competitor analysis to inform search marketing strategies.
- Managed search engine marketing budgets and tracked campaign performance.
Trainee
ThinkNEXT Technologies Private Limited
01.2016 - 06.2016
- Attended 6 Months of Industrial Training in PHP Language at ThinkNEXT Technologies Private Limited in Mohali
- 2 months Internship in Hardware, Software, and Networking at Mohali.
Education
Master of Computer Application -
Punjab Technical University
06.2016
Bachelor of Computer Application -
Guru Nanak Dev University
06.2014
Skills
- 6 years plus years of experience in Social Media Marketing
- Graphic designing
- Administrative Management
- Social Media Content Creation
- Blog Post
- Strategic Marketing
- Product Strategies
- Advertising Understanding
- Customer Service
- Product Promotion
Certification
Highlights
Master of Computer Application from Punjab Technical University, PB, India
Languages
English
Professional Working
Hindi
Professional Working
Punjabi
Native or Bilingual
Timeline
Social Media Manager
LandRidge Homes
10.2022 - Current
Digital Marketing Freelancer
Self-employeed
06.2021 - 09.2022
Social Media Marketing Specialist
Xcelance Web Solutions
09.2017 - 10.2021
SEO Executive
ThinkNext Private Limited
03.2017 - 09.2017
Trainee
ThinkNEXT Technologies Private Limited
01.2016 - 06.2016
Master of Computer Application -
Punjab Technical University
Bachelor of Computer Application -
Guru Nanak Dev University