GUNIKA DAWAR

(Part of the Co-op® network, a leading Western Canadian retail co-operative operating Food Stores, Gas Bars, Agro Centres, Home Centres, and more. Each Co-op is locally owned and community-driven, working collaboratively under the Co-operative Retailing System.)

• Developing and implementing targeted marketing strategies to enhance brand visibility.
• Conducting market research to identify customer trends and preferences.
• Collaborating with cross-functional teams to launch promotional campaigns.
• Creating digital and print content tailored for campaigns and social media, ensuring brand consistency across all communication channels.
• Advised on budget allocation for marketing initiatives to maximize ROI.
• Trained junior team members on marketing tools and best practices.
• Leading community events, promotions, and donation drives ,often managing planning, execution, and content creation single-handedly to boost local engagement and brand presence.

(A creative marketing and media agency specializing in digital branding, content production, and performance marketing for North American lifestyle and retail clients.)

• Led a team of 6 talented graphic designers and video editors across Canada and India, managing end-to-end creative production and campaign execution.
• Directed and scripted an average of 5 shoots per day, ensuring high-quality, on-trend content delivery aligned with brand goals.
• Handled the company’s Instagram presence — often appearing on camera, creating engaging video content, and staying ahead of social trends to boost visibility and audience connection.
• Developed and executed multi-platform social media strategies, driving 25% follower growth and stronger engagement.
• Produced 50+ monthly content assets (posts, reels, videos, graphics), increasing content reach by 40%.
• Designed and launched CRM-integrated email campaigns to enhance customer engagement and lead nurturing.
• Used analytics and insights to optimize campaigns, achieving a 15% increase in click-through rates and improved ROI.

(One of Canada’s largest real estate networks, offering brokerage and property marketing services nationwide.)

• Executed integrated marketing and content strategies, driving strong growth in brand visibility and online engagement for real estate listings and community campaigns.
• Led digital advertising across social media, Meta Ads, and property portals, increasing qualified lead generation.
• Managed content calendars for listings, agent branding, and community marketing to ensure consistent, on-brand messaging.
• Planned and optimized cost-effective ad campaigns, maximizing ROI and strengthening local market presence.
• Collaborated with agents, sales, and operations teams to align marketing initiatives with business goals.
• Maintained client relationships and follow-ups, improving engagement and conversion rates.

• Developed marketing decks and client proposals, strengthening campaign pitches and brand messaging.
• Managed social media content and engagement, driving measurable audience growth.
• Coordinated with influencers and brand partners to expand campaign visibility and reach.
• Supported on-ground and digital promotional events, enhancing brand awareness and listener engagement.