Gulnoor Khurram
Mississauga,ON
Summary
Seasoned Marketing professional adept at managing content strategy and development. Possess strong skills in consumer behavior comprehension, editorial oversight, and data analysis. Previously have driven successful content initiatives across multiple platforms with focus on audience needs and business goals.
Overview
3
3
years of professional experience
Work History
Digital Content Consultant
The4Marketeers
, Pakistan
06.2024 - Current
- Offering expertise in devising digital and data-driven strategies to a digital marketing startup.
- Utilising analytics tools to monitor content performance and adjust strategies accordingly.
- Supervising the design, testing, and optimization of landing pages for lead generation activities.
- Managed A/B tests for the website homepage copy to determine the best-performing creatives.
- Strategically planning multi-channel advertising campaigns and recommending budget allocations.
- Guiding the team to focus primarily on inbound marketing measures, content optimization best practices, and campaign metrics to execute effective digital campaigns.
- Developing creative copy for a range of marketing materials, including brochures, advertisements, and web content.
- Gathered secondary research on market competition to better position client's brand.
- Boosting website traffic by creating integrated social media strategies.
- Developed creative concepts for the content strategy for the next six months.
- Developing strategies for improving customer engagement through email marketing initiatives.
- Producing multimedia content, including animated videos, CGI graphics, etc.
Brand Strategist
UBS Group of Companies
Islamabad, Pakistan
01.2023 - 10.2024
- Formulated multi-channel marketing strategies to consistently improve brand awareness, and increase overall growth.
- Co-developed a comprehensive rebranding guide to improve brand awareness without diminishing existing customer brand perception.
- Tracked performance metrics of branding initiatives against established goals.
- Developed a content calendar to ensure the timely delivery of content to meet marketing goals.
- Performed keyword research to optimize content visibility in search engine results.
- Developed and implemented a content marketing strategy that increased website engagement by 35% over 6 months.
- Identified local influencers and events that could help promote the brand through online and offline channels.
- Effectively incorporated digital strategies into the relatively conventional marketing model.
- Diligently wrote, edited, and proofed copy for all branding efforts to ensure alignment across marketing channel strategies.
- Leveraged existing marketing data and segmentation techniques to forecast marketing campaign success and identify gaps to fill.
- Created project roadmaps, B2B buyer personas, positioning maps, sales visuals, etc.
- Crafted photography and videography-based content strategies for effective B2B promotions.
Marketing Assistant
Macmillan Cancer Support
London, UK
06.2022 - 10.2022
- Primarily responsible for supporting the senior marketing manager and the national marketing department with delivering national cancer-awareness campaigns.
- Improved website visibility through SEO-focused copy for the campaign landing pages, effectively improving CTRs by 10% compared to the previous year.
- Improved campaign supporter satisfaction by 17% by employing effective CRM response strategies as the Lead Marketing Assistant.
- Wrote effective copy for email marketing campaigns, thereby accounting for noticeable trends in the supporter base.
- Effectively performed tasks such as managing social media, creating content pipelines, proofing digital artwork, repurposing previous campaign content, and liaising between campaign vendors and sales teams, etc.
- Managed social media APIs to consistently allow for UGC on our social media platforms.
- Tracked results from various marketing activities utilizing analytics tools like Google Analytics and Hootsuite.
- Engaged with customers on social media platforms to build relationships with key influencers
- Composed long-form content for campaign blogs, webpages, etc.
- Functionally trained two incoming marketing assistants.
SEO Content Blogger
Give A Grad A Go
London, UK
04.2022 - 08.2022
- I wrote SEO copy for specific landing pages of a top-rated UK graduate website.
- Researched graduate marketing trends to provide up-to-date content strategies.
- Published as a guest blogger on a website as an author myself.
Internship Experience UK
Bright network
London, UK
06.2022 - 07.2022
- Business, Operations, and Marketing internship.
- Interacted heavily with managers, marketers, and product developers from companies such as Amazon, EY, Google, etc.
- Successfully completed multiple training sessions by world-leading employers.
- Successfully created multiple marketing launch strategies, performance measurement reports, and various business planning projects.
- Conducted keyword research and analysis to optimize search engine optimization efforts.
- Participated in brainstorming sessions to develop ideas for innovative campaigns
Education
MSC - Marketing
Queen Mary Uni of London
01.2022
BSc - Business Administration
National University of Sciences & Technology
Islamabad, Pakistan01.2019
Skills
- Content strategy
- Campaign Evaluation
- Copywriting
- SEO
- Graphic design
- Style guide management
- Social media administration
- Influencer outreach
- Brand messaging
- Video editing
- Blogging
- Web analytics
Accomplishments
- QMUL Scholarship for academic excellence, 2021-2022
- NUST multi-semester scholarship recipient for academic excellence, 2016-2019
Volunteer Experience
- Acting as a social media content strategist for multiple annual charity campaigns across Pakistan since 2023
- Managerial Consultant at 'The First Step' School in Peshawar, Pakistan from 2019-2020
Affiliations
- Country representative for Pakistan at 37th International Youth Leadership Conference Prague, 2019
- QTaster Apprenticeship program at QMUL UK, 2021
- Aiesec Exchange Global Intern, 2017
Languages
English
Native/ Bilingual
References
References available upon request.
Timeline
Digital Content Consultant
The4Marketeers
06.2024 - Current
Brand Strategist
UBS Group of Companies
01.2023 - 10.2024
Marketing Assistant
Macmillan Cancer Support
06.2022 - 10.2022
Internship Experience UK
Bright network
06.2022 - 07.2022
SEO Content Blogger
Give A Grad A Go
04.2022 - 08.2022
MSC - Marketing
Queen Mary Uni of London
BSc - Business Administration
National University of Sciences & Technology
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