Overview
Work History
Education
Skills
Certification
Languages
Timeline
Generic

GUIJIE ZHANG

Toronto,Canada

Overview

1
1
year of professional experience
1
1
Certification

Work History

Branch Manager

Hey Sugar
08.2023 - 02.2024
  • Spearheaded research, development and implementation of new products to attract customers including exploring and integrating recipes from Chinese websites and YouTube to suit local tastes
  • Directed branch's marketing initiatives including developing promotional content, planning events and coordinating collaborative activities with restaurants and university clubs to enhance brand awareness
  • Conducted market research, collecting data on competitors' products and business strategies while developing customer profiles for diverse regions to determine preferences and implement customizations to recipes
  • Analyzed product sales and calculated revenue percentages to compare and examine differences between seasonal and year-long product sales
  • Directed new product marketing initiatives, assessing suppliers' strengths and weaknesses to secure competitive pricing for raw ingredients
  • Directed team by allocating tasks and delivering coaching to enhance customer service skills while leading training activities to ensure successful integration of new employees
  • Maintained friendly and professional customer interactions.
  • Improved customer satisfaction ratings by enhancing service quality and resolving client issues promptly.

Business Analyst Intern

SparkLease
07.2023 - 12.2023
  • Gained hands-on experience as Business Analyst by completing weekly assignments and shadowing industry professionals
  • Managed company's data, exploring internal systems to analyze customer account data and generate informed insights aligned with business objectives
  • Spearheaded various data projects, applying data manipulation, quantitative modelling and dashboard development skills to extract information, construct data models and visualize complex datasets into actionable outcomes
  • Coordinated with business partners and corporate mentors on weekly basis to report on project statuses and internship progress, communicating key updates and learning milestones
  • Led collection and documentation of business requirements for sales and operational activities dashboards; leveraged analytical skills to identify trends and opportunities, enhancing decision-making processes for leaders
  • Attended department meetings to report on findings and to brainstorm and share new ideas with other team members.

Education

Master of Marketing -

Schulich School of Business
Toronto, ON
08.2025

Honours Bachelor of Arts - Financial & Business Economics

York University
Toronto, ON
12.2023

Bachelor of Engineering - Mechanical Design Manufacturing & Automation

Huazhong University of Science & Technology
Wuhan,China
06.2019

Skills

  • Technical Proficiencies SQL, SAS, MS Excel, MS Power BI, AutoCAD & SolidWorks
  • Professional Skills Financial Management & Analysis, Market Research, Data Analysis, Modelling & Visualization, Engineering Design Principles, Business Management & Analysis, Trend Forecasting, Risk Mitigation, Product Research & Development, Marketing Strategies & Project Management
  • Qualitative Abilities Critical Thinking, Decision Making, Teamwork & Communication
  • Customer service, Customer relationships

Certification

  • Work Placement Education Program: Post-Pandemic International Market Entry Strategies Certificate | KPMG & York University (2023)
  • Professional Experience Program: Future of Finance with Scotiabank Certificate | Scotiabank & York University's Asian Business & Management Program (2022)

Languages

Fluent in English & Mandarin

Timeline

Branch Manager

Hey Sugar
08.2023 - 02.2024

Business Analyst Intern

SparkLease
07.2023 - 12.2023

Master of Marketing -

Schulich School of Business

Honours Bachelor of Arts - Financial & Business Economics

York University

Bachelor of Engineering - Mechanical Design Manufacturing & Automation

Huazhong University of Science & Technology

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GUIJIE ZHANG