Gui Selles
Stittsville,ON
Summary
Marketing operations professional with over a decade of experience in DTC and SaaS industries. Proven expertise in building scalable systems, optimizing workflows, and driving ROI through tools like HubSpot, Zapier, and Google Analytics. Certified in Marketing Automation, SEO, and Paid Advertising, I specialize in data-driven strategies that align marketing performance with business goals. Passionate about creating collaborative environments, I break silos between teams to deliver impactful results.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Operations Manager
Konstant Kreative
01.2024 - Current
- Develop and execute lead capture and nurturing workflows, aligned with strategic goals.
- Oversee ad creatives for search and social media campaigns, driving improved performance.
- Manage segmented email campaigns, and optimize budgets to maximize ROI.
- Implement robust analytics systems to track KPIs, and adjust strategies for continuous improvement.
Operations Manager
Konstant Kreative
12.2020 - 12.2023
- Automated client onboarding, support, and sales pipelines to improve efficiency
- Led cross-functional collaboration, ensuring alignment between marketing, IT, and sales
- Enhanced operational workflows and managed HR functions, fostering a high-performance culture
Marketing Manager
Monolith Technology Group
Burnaby, Canada
03.2020 - 10.2020
- Established workflows for digital marketing, leveraging HubSpot and Google Analytics
- Designed and implemented lead generation strategies, achieving measurable growth
- Built and optimized e-commerce campaigns, increasing conversion rates
Marketing Operations Manager
SoftwareKeep
Vancouver, Canada
02.2017 - 12.2019
- Managed marketing automation systems, creating dashboards to monitor KPIs
- Coordinated omnichannel campaigns, driving engagement across multiple platforms
- Streamlined operations, restructuring marketing teams and enhancing collaboration
Education
Post-Degree Diploma - Marketing Management
Langara College
Vancouver, BC12-2016
Bachelor of Science - Geography
Federal University of Rio De Janeiro
Rio De Janeiro, Brazil01.2004
Skills
- Marketing Automation Tools
- CRM Management
- Analytics & Reporting
- Data Management
- Digital Advertising
- Attribution Modeling
- Campaign Strategy
- Performance Optimization
- Budget Management
- Customer Journey Mapping
- Cross-Functional Coordination
- Team Leadership
- Stakeholder Communication
- Problem-Solving
- Attention to Detail
- Adaptability
- Compliance Knowledge
- Content Strategy
- Project Management
Certification
- Marketing Tools: Digital Marketing Tools and Services – LinkedIn (Issued Oct 2021)
- How To Run Facebook Ads 1.0 – Foundr (Issued Dec 2020)
- Advertising on LinkedIn – LinkedIn (Issued Oct 2020)
- B2B Marketing on LinkedIn – LinkedIn (Issued Oct 2020)
- Writing to Be Heard on LinkedIn – LinkedIn (Issued Oct 2020)
- Google Analytics Essential Training – LinkedIn (Issued Sep 2020)
- Google Analytics: Spam Proofing – LinkedIn (Issued Sep 2020)
- Learning Google AdSense – LinkedIn (Issued Sep 2020)
- Marketing Automation with HubSpot – LinkedIn (Issued May 2020)
- Learning Mailchimp – LinkedIn (Issued Apr 2020)
- SEO Foundations – LinkedIn (Issued Apr 2020)
- Salesforce for Marketers – LinkedIn (Issued Apr 2020)
- Learning Dropbox – LinkedIn (Issued Mar 2020)
- Magento Community Edition 2 Essential Training – LinkedIn (Issued Mar 2020)
- Magento: Module Creation and Customization Techniques – LinkedIn (Issued Mar 2020)
- Lead Generation Foundations – LinkedIn (Issued Feb 2020)
- Identify Sales Growth Opportunities – LinkedIn (Issued Jan 2020)
- Online Marketing Foundations – LinkedIn (Issued Jan 2020)
- HubSpot Sales Software – HubSpot (Issued Jul 2017)
- Email Marketing Certification – HubSpot (Issued Sep 2016)
- Inbound Certification – HubSpot (Issued Sep 2016)
- Front-end Foundations – Code School
Personal Information
Title: Marketing Operations Specialist
Languages
English
Native/ Bilingual
Portuguese
Native/ Bilingual
Spanish
Limited
French
Elementary
References
References available upon request.
Timeline
Marketing Operations Manager
Konstant Kreative
01.2024 - Current
Operations Manager
Konstant Kreative
12.2020 - 12.2023
Marketing Manager
Monolith Technology Group
03.2020 - 10.2020
Marketing Operations Manager
SoftwareKeep
02.2017 - 12.2019
- Marketing Tools: Digital Marketing Tools and Services – LinkedIn (Issued Oct 2021)
- How To Run Facebook Ads 1.0 – Foundr (Issued Dec 2020)
- Advertising on LinkedIn – LinkedIn (Issued Oct 2020)
- B2B Marketing on LinkedIn – LinkedIn (Issued Oct 2020)
- Writing to Be Heard on LinkedIn – LinkedIn (Issued Oct 2020)
- Google Analytics Essential Training – LinkedIn (Issued Sep 2020)
- Google Analytics: Spam Proofing – LinkedIn (Issued Sep 2020)
- Learning Google AdSense – LinkedIn (Issued Sep 2020)
- Marketing Automation with HubSpot – LinkedIn (Issued May 2020)
- Learning Mailchimp – LinkedIn (Issued Apr 2020)
- SEO Foundations – LinkedIn (Issued Apr 2020)
- Salesforce for Marketers – LinkedIn (Issued Apr 2020)
- Learning Dropbox – LinkedIn (Issued Mar 2020)
- Magento Community Edition 2 Essential Training – LinkedIn (Issued Mar 2020)
- Magento: Module Creation and Customization Techniques – LinkedIn (Issued Mar 2020)
- Lead Generation Foundations – LinkedIn (Issued Feb 2020)
- Identify Sales Growth Opportunities – LinkedIn (Issued Jan 2020)
- Online Marketing Foundations – LinkedIn (Issued Jan 2020)
- HubSpot Sales Software – HubSpot (Issued Jul 2017)
- Email Marketing Certification – HubSpot (Issued Sep 2016)
- Inbound Certification – HubSpot (Issued Sep 2016)
- Front-end Foundations – Code School
Post-Degree Diploma - Marketing Management
Langara College
Bachelor of Science - Geography
Federal University of Rio De Janeiro
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