Gugulami Jamela
Mississauga,ON
Summary
Results driven, data oriented ecommerce product manager with experience in the strategic research, development and implementation of ecommerce product features, processes and campaigns to support and fuel e-commerce growth.
Overview
13
13
years of professional experience
Work History
Sr Site Experience Manager
Loblaw Digital
Toronto, ON
05.2022 - Current
- Led strategic product roadmap development for PCX platform to achieve targetted revenue objectives across desktop, mobile and app stores
- Lead projects, from evaluation, through scoping and execution, to launch
- Own the backlog including prioritization, grooming and writing user stories
- Created Looker dashboards to visualize product feature performance KPIs - e.g. conversion and attrition by feature to drive improvements to performance, conversion and customer satisfaction
- Designed and implemented A/B experiments that improved conversion from onsite search customer journey by 25%
Digital Marketing Manager
Cardinal Health Canada
Vaughan, ON
11.2020 - 05.2022
- Lead responsible for developing and implementing the organization's digital marketing framework, platforms and processes and integrating them into existing business processes
- Researched, evaluated and implemented new marketing technologies that met business objectives and fit within the company's technology ecosystem
- Managed product plans, user story creation and backlog refinement to establish business priorities
Digital Merchandising Manager/Product Owner
Cardinal Health Canada
Vaughan, ON
02.2016 - 10.2020
- Lead the end-to-end merchandising strategy and product roadmap for B2B & B2C Ecommerce websites to increase retention, conversion, and customer satisfaction KPI’s to achieve ecommerce sales and margin growth targets
- Conducted usability tests, A/B tests and leverage analytics insights to optimize site features to improve user-experience and drive conversion
- Acted as liason across multiple stakeholders - connecting with marketing for campaigns, assisting sales with product knowledge, and working alongside the development team to build product features to drive business objectives
- Recipient of the 2019 Innovator of the Year Award for leading the digital transformation of the organization's Marketing function through developing and implementing new digital capabilities and processes
- Recipient of the 2017 Team of the Year Award for outstanding performance in delivering the newly developed B2B e-commerce website on time and on budget
Ecommerce Manager/Product Owner
WE.org
Toronto, ON
06.2015 - 02.2016
- Strategic and tactical lead of MetoWe's ecommerce website, acting as both product owner and commercial strategy leader to drive channel sales growth
- Owned the product roadmap from ideation to post-release review, scoping out features, writing user stories and creating basic wireframes
- Conducted customer research and ran experiments, leveraging data insights to build customer-centric product features to met conversion and retention targets
- Developed sales and digital marketing programs (SEO, Paid Search, Social Media, Marketplace, Influencer Marketing and Affiliate Marketing) to drive channel sales
- Responsible for hiring, coaching and mentoring team of 3 ecommerce specialists
- Grew sales by 50% within the first year through integrating marketing communications and introducing low cost shipping options
Digital Merchandiser
Newegg.ca
Mississauga, ON
09.2010 - 01.2014
- Responsible for crafting and implementing the promotional strategy and road-map for web, site-search, SEO and email merchandising.
- Developed the analytical tools and reporting framework to effectively report on site, email and campaign performance while supporting budget forecasting
- Led cross-functional teams encompassing; Commercial, Creative and Analytics teams to build content calendar and plan the go-to-market strategy for product launches, seasonal and brand-led initiatives
- Managed, trained and coached two Product Management Assistants
- Recommended new on-line payment method augmenting monthly sales by $300,000
Education
MBA - Strategic Management
Schulich School Of Business, York University
Toronto, ONBachelor of Arts - Marketing and Management Information Systems
Chadron State College
Chadron, NESkills
- Product Prototyping (UI/UX)
- Agile Development
- Data Analysis
- Project Management
- Commercial Strategy
- Go-to-Market Strategy Development
- Jira, Looker, Tableau, Salesforce, Coda
- Certified Scrum Product Owner
Timeline
Sr Site Experience Manager
Loblaw Digital
05.2022 - Current
Digital Marketing Manager
Cardinal Health Canada
11.2020 - 05.2022
Digital Merchandising Manager/Product Owner
Cardinal Health Canada
02.2016 - 10.2020
Ecommerce Manager/Product Owner
WE.org
06.2015 - 02.2016
Digital Merchandiser
Newegg.ca
09.2010 - 01.2014
MBA - Strategic Management
Schulich School Of Business, York University
Bachelor of Arts - Marketing and Management Information Systems
Chadron State College
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