Greyson Clarynn
Roseville
Summary
With 18 years of experience in the hospitality and spirits industry, including 4 years of team management, I consistently exceed performance goals through persuasive selling and negotiation skills. I possess a solid understanding of market trends and challenges, exceptional networking abilities, and strong interpersonal skills to build productive working relationships with executives, employees, and distributors. My expertise includes managing budgets, analyzing information, and preparing various reports, coupled with excellent written and verbal communication skills.
Overview
15
15
years of professional experience
1
1
Certification
Work History
Manager, On-Premise Hospitality
Enthuse Marketing
09.2022 - Current
- Developing a solid, long-term partnership with clients’ local counterparts and distributor network
- Managing a team of customer-facing Advisors and Educators who are each responsible for driving brand and commercial initiatives for a large portfolio of spirit brands in target on-premise accounts and within designated markets
- Enforce and monitor all legal and marketing code guidelines with direct reports
- Hire, onboard, and develop local on-premise team, providing feedback, mentorship, and career pathing
- Communicate regularly with client counterpart and distributor network to align on market execution approaches for local team
- Manage financial responsibilities for local unit, including account support and T&E planning
- Create, Design and share marketing needs: Menus, Digital Assets, Table Tents, Posters, Displays
- Plan, track, and implement brand and portfolio engagement using performance data (volume, menu growth/share, activities) provided by agency and client
- Leads key initiatives on behalf of designated team including: Brand/category knowledge and business skills training
- Point of Sale Management
- Brand and portfolio programming implementation
- Brand, market, competitive and customer insight curation
- Local reporting efforts
- Leadership requests
- As a local market expert, seek out opportunities within the market to feature promotional resources and partners for client's brand portfolio
- Communicate and partner with complimentary client programs to ensure seamless and efficient in-market executions
- Travel within the assigned territory to work with direct reports 1:1 to gain an understanding of individual successes and challenges
- Highlight team successes, drive support for local initiatives across the agency team and with local client and distributor partners.
Advisor, On-Premise Hospitality
Enthuse Marketing
07.2020 - 09.2022
- Drive brand and commercial performance across regional territory of On-Premise accounts for large portfolio of spirits brands using strategic business solutions and hospitality industry expertise
- Grew menu share from 23% to 45% and volume 29.8% in two years using industry know-how, brand programming and agency resources to provide value for customers and business-focused solutions
- Plan, track, and implement brand and portfolio engagement using performance data, including: volume and menu growth/share to better serve clients and meet company goals
- Build long-term relationships and trust by gaining insight into consumer trends in various segments of On-Premise accounts and informing customer accounts through engagement sessions and meetings
- Partner with education team to inform customers on new brands, brand history, and industry trends
- Complete accurate and timely management of agency initiatives, including: managing budget and expenses, tracking and managing performance data, engaging in training initiatives and Point of Sale (POS), and asset and warehouse management
- Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory; maintain all legal and marketing code guidelines
- Utilize social platforms, including Instagram, to support brand initiatives.
Account Specialist, On Premise
Inspira Marketing
09.2019 - 07.2020
- Implement and support initiatives to drive brand awareness by focusing on the consumer first; develop and execute On-Premise consumer-led activations curated for each account and consumer segment
- Identified opportunities to activate brands within the portfolio and imparted brand knowledge in a tailored approach to ensure the right brands were visible to meet customer needs
- Educated to inspire and win share of voice among bartenders and staff: actively and pleasantly educated and inspired consumers on portfolio, demonstrating and imparting a thorough knowledge of the brand, including: category, history, production, and taste profile to strengthen consumers’ brand connection
- Maintained positive, collaborative partnerships with client, supplier, distributor, and other stakeholders
- Adhered to regular account call frequency and served as a business partner with key owners, managers and staff to drive brand performance with focus on menu/cocktail development, drink features, brand activation and consumer education and sampling
- Influenced consumer and gatekeeper sentiment through management of public social media profiles inclusive of approved branded and lifestyle content designed to maintain online visibility
- Completed administrative duties, including: budget tracking, expense coding, providing market data and recaps and submitting survey responses to identify key learnings, competitive and local market insight and future program recommendations.
Director of Beverage/Manager
Bennett’s Kitchen, Bar & Market
07.2018 - 09.2019
- Effectively hired and trained 25 hourly employees, including creating the training manual for the front of house staff (bartenders, servers, and food runners)
- Managed all daily operations, including, beverage functions consistent with the strategic plan, performance management, hiring/termination decisions, and policy enforcement
- Efficiently implemented food and beverage policies, restaurant operating procedures and training programs, manuals, menus, work schedules, rules, and regulations for the staff and personnel, which significantly improved customer relationships and increased sales
- Created a brand-new bar program including: frozen, infused, batched, and craft cocktails with a specialty cocktail menu
- The program also included hand selected beer, and wine, which produced a financially efficient bar program
- Maintained low cost, and high revenue; created new systems in place with bar layout, design, server and bartender handbook, liquor cost, and distributor information
- This program resulted in a specialty cocktail menu designed to fit all varieties of consumers and was well received by the public, including many social media reviews, shares, pins, and photos, noting the cocktail menu.
Manager/Bartender/Server/Trainer
Paul Martins American Grill
04.2009 - 04.2019
- Thoroughly trained eight new bartenders on all aspects of the job from drink preparation to building valuable customer relationships and upselling techniques
- Had a loyal following of return customers who would come into the bar regularly to visit
- Consistently rated as one of the top salespeople for the company and in 2019, was ranked #3 for the Roseville location
- Shared bar knowledge with guests, including drink suggestions, wine, and food pairings, and liquor knowledge, which resulted in an increased check average and a customer satisfaction rating of 90% on customer feedback surveys
- Received (5) 100% perfect scores on Mystery Shopper reports, with comments such as, “friendly” “outgoing” “personable” and “knowledgeable”
- Memorized over 100 cocktail recipes, built relationships with all liquor consumers and successfully recommended new liquors for the adventurous consumer, which significantly increased sales
- Successfully kept a close track of inventory, so the bar never ran out of POS ink, POS tape, straws, napkins, beer, wine, liquor, fruit for juicing and garnishes
- Perfected menu presentation skills, providing customers a holistic understanding of the restaurant offerings, leading to a 15% increase in sales.
Education
Master of Science - Educational Counseling
National University
01.2017
Bachelor of Arts - Psychology
Sacramento State University
Sacramento, CA01.2011
Skills
- Excellent written and verbal communication skills
- Ability to network and build productive working relationships
- Strong interpersonal skills
- Analytical and budget management skills
- Proficient in administrative software (Google Drive, Microsoft Office Suite, Salesforce, VIP, Quip, Tableau)
- Knowledge of social media platforms (Facebook, Instagram, LinkedIn)
- Time Management
- Complex Problem-Solving
- Performance Management
- Key Performance Indicators
- Financial Management
- Hiring and Training
Certification
- Certified Specialist of Spirits, Society of Wine Educators, 2022
- Level 2 Award in Spirits, Wine & Spirit Education Trust, 2022
- Best Bartender in Placer County Award, Style Magazine, 2019
Timeline
Manager, On-Premise Hospitality
Enthuse Marketing
09.2022 - Current
Advisor, On-Premise Hospitality
Enthuse Marketing
07.2020 - 09.2022
Account Specialist, On Premise
Inspira Marketing
09.2019 - 07.2020
Director of Beverage/Manager
Bennett’s Kitchen, Bar & Market
07.2018 - 09.2019
Manager/Bartender/Server/Trainer
Paul Martins American Grill
04.2009 - 04.2019
Master of Science - Educational Counseling
National University
Bachelor of Arts - Psychology
Sacramento State University
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