Greg Oosterom
Toronto,ON
Summary
A strategic and hands-on social media and digital marketing professional with over a decade of experience at one of the world's largest financial institutions, and most valuable brands. Possessing expertise in managing digital strategies encompassing social media and influencer marketing, brand marketing, and campaign and community management. Key achievements include establishing and leading an in-house social media and digital marketing agency, and consistently outperforming both industry and internal KPIs while driving innovation through the adoption of new digital marketing platforms and best practices.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Influencer and Community Marketing Manager
Samsung Canada
07.2024 - Current
- Drive influencer strategy and end-to-end execution of campaigns across a range of always-on creator programs and product launches business-wide, ensuring integration with agency partners
- Collaborate with cross-functional teams to integrate influencer marketing into broader marketing and brand campaigns
- Build, cultivate, and maintain a positive community of fans and brand ambassadors across Samsung’s social media channels
- Increase target audience engagement with campaigns and communications through community management
- Provide reports supporting social media strategy, influencer marketing, paid media, content creation, and campaign briefings.
Director, Marketing Operations
RBC Wealth Management
10.2021 - 10.2023
- Spearheaded Wealth Management’s operations roadmap for digital marketing, operations, risk and compliance
- Achieved an average 30% reduction in vendor costs through platform and contract optimization across Wealth Management
- Drove adoption of new platforms and best practices including social media lead gen card and Salesforce CRM integrations, video content creation platforms and more
- Implemented a work management platform to centralize and optimize Global Content & Digital Marketing team processes
- Introduced BI platform to aggregate data and developed executive-level dashboards for budget, campaign and media performance, leads, incremental AUM and more.
Director, Digital Marketing & Amplification
RBC Wealth Management
01.2019 - 09.2021
- Led an in-house agency to develop and implement an integrated, full-funnel, data-driven test and learn digital marketing strategy supporting regional marketing team clients
- Launched first WeChat corporate channel at RBC, and introduced the first WhatsApp use case in support of advisor client communication
- Optimized marketing technology stack and introduced new capabilities such as in-house DSP, brand safety and ad verification, data aggregation and more
- Managed a seven-figure media budget supporting brand awareness, engagement and lead generation goals globally
- Oversaw and assisted in campaign planning and execution as needed, from strategy to campaign setup, execution and reporting
- Managed and coached direct reports, and facilitated digital marketing education of colleagues across the organization.
Senior Manager, Social Media
RBC Wealth Management
05.2017 - 12.2018
- Developed and implemented a global social media strategy, leveraging market research to raise brand awareness up to 2% in key markets, while increasing engagement and leads globally
- Oversaw community monitoring and management across major platforms globally
- Implemented reporting schedule and format and enhanced capabilities to provide actionable insights, and reduce turnaround time and human error
- Created and presented educational materials on best practices and the latest in social media marketing trends.
Manager, Social Media
Royal Bank of Canada
12.2015 - 04.2017
- Planned and executed paid and organic campaigns in partnership with the Canadian Olympic Committee, Hockey Canada, PGA Tour and more in coordination with brand marketing and communications
- Collaborated with athletes, artists and third-party influencers to extend the reach and authenticity of RBC’s brand voice
- Captured Canadian industry firsts through the use of Snap filters and geo-fencing for the World Junior Hockey Championships.
Analyst, Social Media
Royal Bank of Canada
06.2014 - 11.2015
- Developed and leveraged relationships with social media platforms to implement best practices and inform strategy
- Pioneered the first use of the Twitter Mirror on the PGA TOUR, and the first use of Facebook 360 Video by a North American FI
- Enhanced campaign and issue reporting through the implementation of social media analytics tools, leveraging insights to inform marketing.
Community Manager, Social Media
Royal Bank of Canada
05.2012 - 05.2014
- Drove strategic direction through analysis of market research, community and campaign data, improving social media ROI
- Developed and managed a global content calendar across all major social media platforms
- Embedded social media into marketing and communications.
Intern, Media Relations
Royal Bank of Canada
09.2011 - 05.2012
- Compiled daily media reports for senior leadership
- Wrote press releases and helped pitch stories to media.
Account Manager, Western Canada
Rouge Media Group
08.2008 - 01.2010
- Managed a startup Vancouver office for a national media company, overseeing business development and client relations
- Achieved a 30% growth in client base, showcasing strong sales and relationship building skills.
Education
Graduate Certificate (Hons.) in Public Relations -
Humber College
12.2011
BA in Political Studies -
Bishop’s University
01.2008
Skills
- Social media
- Influencer marketing
- Digital marketing
- Growth marketing
- Programmatic advertising
- Paid search
- Paid social
- Campaign analysis
- Marketing analytics
- Marketing operations
- Marketing technology
- People management
- Relationship management
- Budget management
- Communication
- Influencer Marketing
Certification
- Google Ads
- Wrike Analyze
- Twitter Flight School
- LinkedIn Advertising
- Facebook Blueprint
- StackAdapt Academy
- Canadian Securities Course
- IIROC
Leadership Experience
- RBC Cross-functional mentor
- TRIEC Mentor
- RBC Performance Committee Member
- Women@Wealth ERG Member
Timeline
Influencer and Community Marketing Manager
Samsung Canada
07.2024 - Current
Director, Marketing Operations
RBC Wealth Management
10.2021 - 10.2023
Director, Digital Marketing & Amplification
RBC Wealth Management
01.2019 - 09.2021
Senior Manager, Social Media
RBC Wealth Management
05.2017 - 12.2018
Manager, Social Media
Royal Bank of Canada
12.2015 - 04.2017
Analyst, Social Media
Royal Bank of Canada
06.2014 - 11.2015
Community Manager, Social Media
Royal Bank of Canada
05.2012 - 05.2014
Intern, Media Relations
Royal Bank of Canada
09.2011 - 05.2012
Account Manager, Western Canada
Rouge Media Group
08.2008 - 01.2010
BA in Political Studies -
Bishop’s University
- Google Ads
- Wrike Analyze
- Twitter Flight School
- LinkedIn Advertising
- Facebook Blueprint
- StackAdapt Academy
- Canadian Securities Course
- IIROC
Graduate Certificate (Hons.) in Public Relations -
Humber College
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