Greg Kochnev
Pomona
Summary
Dynamic PR Manager with over a decade at Nike Communication, adept in brand positioning and internal communications. Excelled in elevating brand awareness through innovative marketing and PR strategies, fostering media relations, and spearheading successful product campaigns. Proven expertise in creative direction and partnership development, significantly enhancing consumer and tech brand representation.
Overview
14
14
years of professional experience
Work History
PR Manager
Nike Communication
08.2015 - 10.2024
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- 10+ years of Public Relations experience working directly with media and representing consumer and/or tech brands.
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Defined and achieved project and overall organizational vision, strategies and tactics.
CRM Marketing Specialist
Fender Musical Instruments Corporation
01.2011 - 03.2013
- Create and execute campaigns across email, push, in-app messaging, SMS and additional channels to grow our overall customer lifetime value
- Strategize, create, code and deploy Fender emails
- Collaborate with Marketing, eCommerce, Product, Analytics and Design teams to successfully execute on project requests, ensure marketing best practices, and capture feedback for process and program enhancements
- Drive ongoing optimization through a comprehensive A/B testing strategy, including developing best practices, and sharing learnings across the team
- Build marketing automation efforts from start to finish including targeting, list creation, campaign journeys, business approval and deployment
- Work closely with creative resources and stakeholders from writing creative briefs through hand-off of final assets to develop and deliver high quality campaigns
- Own the QA process for emails and related landing page content, including detailed proofreading of emails for clarity, grammar, spelling, linking, tagging and overall user experience
- Track and report on various CRM campaign metrics on a daily/weekly basis
- Additional duties as assigned
Education
Bachelor of Arts - Public Relations
California State Polytechnic University, Pomona
Pomona, CA06-2009
Skills
- Brand positioning
- Internal communications
- Partnership development
- Competitor analysis
- Speech writing
- Media relations
- Creative direction
- Community management
- PR strategy development
Languages
Russian
Native or Bilingual
Timeline
PR Manager
Nike Communication
08.2015 - 10.2024
CRM Marketing Specialist
Fender Musical Instruments Corporation
01.2011 - 03.2013
Bachelor of Arts - Public Relations
California State Polytechnic University, Pomona
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