Summary
Overview
Work History
Education
Skills
References
Timeline
Generic

Greg Jukes

Toronto,ON

Summary

Seasoned Marketing Generalist, with a proven track record of driving growth and innovation in the Digital Marketing landscape. My expertise spans a diverse range of digital mediums and tools, including Meta, Google. At the core of my approach is a strategic mindset, adept at navigating market trends and leveraging impressions in a cookie-less world.

Overview

5
5
years of professional experience

Work History

Director, Digital Marketing & IT

Starvox Entertainment / Lighthouse Immersive
Toronto, ON
09.2020 - Current
  • Digital Media Buying: Managed the strategy, implementation and scaling of a 3 year, $100M digital media buying budget across paid social, paid search, programmatic and native campaigns resulting in over 7 million tickets sold in North America.
  • Web Development: Led the Web/App development team, overseeing the creation and management of 42 websites, enhanced SEO strategies, integrating and scaling ticketing systems, developing proprietary company systems, and improved e-commerce efficiencies. Built and scaled our in-house app with over 500,000 Apple Store/Google Play Store downloads.
  • Organic Social Media and Engagement Team: Directed social media strategy and team expansion, including 15 social coordinators and 5 engagement specialists, growing our total social media following to over 500,000.
  • Creative Strategy: Led the design and video departments in strategizing and launching over 250 unique national creative campaigns across 13 IPs.
  • Email/SMS Marketing: Spearheaded email and SMS marketing teams, focusing on both marketing and transactional communications. Established strategies supporting 21 North American venues, contributing to a growth of over 5 million subscribers in three years.
  • IT: Oversaw the strategic rollout of IT systems across 21 venues, developing internal processes for both HQ and local venue staff.
  • Budgeting & Analysis: Administered budgets across various departments, venues, and IPs, aided in inter-departmental data analysis, and spearheaded cost-saving initiatives

Director, Marketing Operations

myZone Media Inc
Vancouver, BC
02.2020 - 09.2020
  • Developed and implemented comprehensive strategies to improve agency operational processes and both inter-organizational and client efficiency.
  • Directed the organization's daily client marketing operations/deliverables, including media buying (offline/online), web development, social and creative strategies.
  • Created and managed project plans, budgets and work-back schedules for all in-house and client marketing initiatives.
  • Started/developed and scaled the agencies B2B sales program. Managing the sales teams implement sales processes, streamline lead generation initiatives for both the Marketing arm (myZone Media) and Ticketing arm (myZone Tickets).

Director, Partnerships

myZone Media Inc
Vancouver, BC
06.2019 - 02.2020
  • Researched and identified potential partners, conducted outreach, and negotiated contracts for the varias myZone Media internal events [Glow Gardens, Christmas Glow, AM2 Studio, etc]
  • Managed all media partnerships, cross-promotional partnerships, media deliverables and media planning [CBC, cityTV, DailyHive, Narcity, etc].
  • Manged and oversaw Sponsorships including sponsor prospecting, client calls, sponsor lead generation and sponsor deliverable execution.

Education

Bachelor of Arts - Marketing Communications

University Of The Free State
Bloemfontein, South Africa
12.2011

Certificate - Meta Blueprint Certification

Meta Blueprint
Meta
06.2020

Google Certification (Search, Measurement, Create)

Google
Google
01.2019

Skills

  • Meta [FB,IG ,Messenger, WhatsApp]
  • Google [ADS, GA4, GTM, GSC, GMB, Looker Studio]
  • Native Advertising [Taboola, Outbrain]
  • Tiktok Ads
  • SnapChat Ads
  • SEO [SEMrush, MOZ]
  • Email Sending Platforms [Mailchimp, Constant Contact, Mailjet]
  • Social Media Management [Sprout Social, Meltwater, HootSuite]
  • Demand Side Platforms [DV360]
  • CDP/CRM [Segment, Funnelio, HubSpot]
  • CMS [WordPress, WebFlow]
  • Adobe Creative Cloud Suite [Paintshop Pro, Premier Pro, After Effects]

References

References available upon request.

Timeline

Director, Digital Marketing & IT

Starvox Entertainment / Lighthouse Immersive
09.2020 - Current

Director, Marketing Operations

myZone Media Inc
02.2020 - 09.2020

Director, Partnerships

myZone Media Inc
06.2019 - 02.2020

Bachelor of Arts - Marketing Communications

University Of The Free State

Certificate - Meta Blueprint Certification

Meta Blueprint

Google Certification (Search, Measurement, Create)

Google

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