Grant Adam
Sherman Oaks,CA
Summary
Experienced, well-rounded, performance-driven multimedia sales and marketing professional with a proven track record in business development and key account management. Thrives on strategic and creative collaboration with clients and management, consistently delivering a high level of success.
Overview
12
12
years of professional experience
Work History
MANAGER, BRAND PARTNERSHIPS
Cumulus Media
2023.11 - Current
- Create multi-channel marketing solutions across on-air radio, personalities, network podcasts, streaming audio, OTT, targeted digital and on air sponsorships around Traffic & Weather features.
- Supervise, measure, & optimize campaign performance to ensure delivery and results across attribution platforms.
- Develop and grow new business renue channels via increased revenue share of key accounts across agency and direct clients.
- Utilize sports marketing via San Francisco Giants and San Francisco 49ers to built custom marketing sponsorships, play-by-play and features.
BUSINESS DEVELOPMENT, BRAND PARTNERSHIPS
Audacy Inc (formerly Entercom)
2021.01 - 2023.09
- Develop and grow new business development exceeding quarterly goals.
- Monitored partnership performance metrics to identify areas for improvement and implement necessary changes.
- Create omnichannel campaigns based on client needs & strategies across Audacy's assets including On-Air, podcasts, OTT, sponsorships and digital, regionally and nationally.
- Manage key accounts and agencies to increase revenue share regionally and nationally to meet revenue goals.
- Exceeded annual budgets YOY.
SENIOR ACCOUNT EXECUTIVE
iHeartMedia
2016.11 - 2021.01
- Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
- Develop scalable strategies that exceed performance benchmarks for clients.
- Deep experience across marketing solutions ranging from broadcast radio, network radio, and digital audio, including streaming and podcasts, influencers, events, targeted digital, OTT & more.
- Create diverse multi-platform campaigns tailored to track, measure, & optimize performance toward KPIs while scaling revenue growth with campaign insights and results.
- Managed direct & agency clients through effective end-to-end campaign execution nationally, regionally, and locally to support media planning.
DIRECTOR, INSIDE SALES
iHeartMedia
2016.04 - 2016.11
- Managed and built an inside sales team of 25 account executives, increasing revenue year over year.
- Surpassed budget goals and decreased account attrition by 15%.
- Developed sales processes, implementing attribution tools to measure radio effectiveness on KPIs and increase revenue growth.
MANAGER, NATIONAL MEDIA CONSULTANTS
iHeartMedia
2014.01 - 2016.01
- Managed top billing sales team of account executives for inbound lead management & business development.
- Responsible for quarterly budget growth of team pipeline projections.
- Managed weekly team meetings & goal tracking to ensure budget attainmnet.
ACCOUNT EXECUTIVE, INSIDE SALES
iHeartMedia
2013.01 - 2014.01
- New business development & inbound lead management to reach quarterly goals.
- Exceeded budgets by 65%
Education
Bachelor of Science in Biology - Cell Biology And Anatomy
OHIO UNIVERSITY
Athens, OH01.2006
Associate of Science - Biology
WEST VIRGINIA UNIVERSITY
Parkersburg, WV01.2004
Skills
- Business Development
- Digital Ad Sales
- Podcasting
- Streaming Audio
- Radio
- Digital Media
- Programmatic
- Amazon DSP
- Key Account Management
- Digital Marketing
- National Sales
- Salesforce
- ZoomInfo
- Placer AI
Websites
Accomplishments
- Audacy Presidents Circle
- Achieved Super Key Account growth 35% YOY
- Amazon DSP Certified
- CISP AA-ISP Certified Inside Sales Professional, Top Tier
- Manager of the Year Award, 2016
- Consistent Monthly/Quarterly/Annual Performance Awards
Timeline
MANAGER, BRAND PARTNERSHIPS
Cumulus Media
2023.11 - Current
BUSINESS DEVELOPMENT, BRAND PARTNERSHIPS
Audacy Inc (formerly Entercom)
2021.01 - 2023.09
SENIOR ACCOUNT EXECUTIVE
iHeartMedia
2016.11 - 2021.01
DIRECTOR, INSIDE SALES
iHeartMedia
2016.04 - 2016.11
MANAGER, NATIONAL MEDIA CONSULTANTS
iHeartMedia
2014.01 - 2016.01
ACCOUNT EXECUTIVE, INSIDE SALES
iHeartMedia
2013.01 - 2014.01
Bachelor of Science in Biology - Cell Biology And Anatomy
OHIO UNIVERSITY
Associate of Science - Biology
WEST VIRGINIA UNIVERSITY
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