Experienced, well-rounded, performance-driven multimedia sales and marketing professional with a proven track record in business development and key account management. Thrives on strategic and creative collaboration with clients and management, consistently delivering a high level of success.
Overview
12
12
years of professional experience
Work History
MANAGER, BRAND PARTNERSHIPS
Cumulus Media
11.2023 - Current
Create multi-channel marketing solutions across on-air radio, personalities, network podcasts, streaming audio, OTT, targeted digital and on air sponsorships around Traffic & Weather features.
Supervise, measure, & optimize campaign performance to ensure delivery and results across attribution platforms.
Develop and grow new business renue channels via increased revenue share of key accounts across agency and direct clients.
Utilize sports marketing via San Francisco Giants and San Francisco 49ers to built custom marketing sponsorships, play-by-play and features.
BUSINESS DEVELOPMENT, BRAND PARTNERSHIPS
Audacy Inc (formerly Entercom)
01.2021 - 09.2023
Develop and grow new business development exceeding quarterly goals.
Monitored partnership performance metrics to identify areas for improvement and implement necessary changes.
Create omnichannel campaigns based on client needs & strategies across Audacy's assets including On-Air, podcasts, OTT, sponsorships and digital, regionally and nationally.
Manage key accounts and agencies to increase revenue share regionally and nationally to meet revenue goals.
Exceeded annual budgets YOY.
SENIOR ACCOUNT EXECUTIVE
iHeartMedia
11.2016 - 01.2021
Consistently met or exceeded monthly sales quotas through diligent prospecting efforts and effective closing techniques.
Develop scalable strategies that exceed performance benchmarks for clients.
Deep experience across marketing solutions ranging from broadcast radio, network radio, and digital audio, including streaming and podcasts, influencers, events, targeted digital, OTT & more.
Create diverse multi-platform campaigns tailored to track, measure, & optimize performance toward KPIs while scaling revenue growth with campaign insights and results.
Managed direct & agency clients through effective end-to-end campaign execution nationally, regionally, and locally to support media planning.
DIRECTOR, INSIDE SALES
iHeartMedia
04.2016 - 11.2016
Managed and built an inside sales team of 25 account executives, increasing revenue year over year.
Surpassed budget goals and decreased account attrition by 15%.
Developed sales processes, implementing attribution tools to measure radio effectiveness on KPIs and increase revenue growth.
MANAGER, NATIONAL MEDIA CONSULTANTS
iHeartMedia
01.2014 - 01.2016
Managed top billing sales team of account executives for inbound lead management & business development.
Responsible for quarterly budget growth of team pipeline projections.
Managed weekly team meetings & goal tracking to ensure budget attainmnet.
ACCOUNT EXECUTIVE, INSIDE SALES
iHeartMedia
01.2013 - 01.2014
New business development & inbound lead management to reach quarterly goals.
Exceeded budgets by 65%
Education
Bachelor of Science in Biology - Cell Biology And Anatomy