Graig Fraser

Sales of Diagnostic Laboratory Instrumentation to Hospitals and Private Laboratories in Ontario.

• Increased client satisfaction by building strong relationships and addressing their needs promptly.
• Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
• Managed a diverse portfolio of accounts, ensuring timely communication and effective problem resolution.
• Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
• Conducted regular account reviews to identify areas for improvement and ensure continued success.
• Collaborated with sales team to identify potential upsell opportunities and expand client base.
• Negotiated contract terms with clients, securing favorable agreements for both parties.
• Established clear communication channels between clients and internal teams, ensuring seamless project execution.
• Actively participated in networking events within the industry, expanding professional connections and generating leads.
• Cultivated long-term relationships with key stakeholders in assigned accounts, fostering trust and loyalty among clients.
• Provided comprehensive reporting on account performance, enabling clients to make data-driven decisions about future investments.
• Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
• Conducted quarterly business reviews with major accounts to assess satisfaction and identify areas for improvement.

Sales of Diagnostic Laboratory Instrumentation to Hospitals and Private Laboratories in Ontario.

• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Generated additional sales opportunities with upselling and cross-selling techniques.
• Expanded customer base through cold calling, networking, and relationship building.
• Increased sales revenue by identifying and targeting high-potential accounts.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Increased repeat business by fostering trust-based relationships with key accounts through regular communication.
• Developed tailored solutions in response to unique customer needs, increasing overall satisfaction rates.
• Collaborated with marketing to create impactful promotional materials for increased brand awareness.