Summary
Overview
Work History
Education
Skills
Certification
Timeline
Graham Bingham

Graham Bingham

Vancouver,BC

Summary

Experienced Marketing Operations and CRM professional with 12+ years of progressive leadership in SaaS, specializing in HubSpot administration, RevOps strategy, and cross-functional enablement. Proven ability to optimize CRM usage, integrate systems, and support revenue growth through data-driven decision-making. Passionate about building scalable marketing systems and processes that empower teams, reduce costs, and elevate customer experience. Open to remote or hybrid roles in mission-driven or design-focused industries.

Overview

22
22
years of professional experience
1
1
Certification

Work History

Head of Marketing Operations

Jackrabbit Technologies Inc.
09.2003 - Current
  • Led strategic rebuild and ownership of HubSpot CRM, negotiating a $24K cost savings while increasing contact limit by 30K.
  • Partnered with engineering to re-architect API integration, unlocking deep segmentation and lifecycle automation capabilities.
  • Delivered multiple custom sales and onboarding pipelines to support new SaaS products and improve retention.
  • Implemented RevenueHero and HubSpot Commerce to streamline demo booking and payment workflows.
  • Maintained near 100% email deliverability with open rates climbing from 17% to over 30%.
  • Supported Sales, Marketing, Product, and Billing teams with custom reports, dashboards, training, and technical support.

Education Lead

Jackrabbit Technologies Inc.
01.2016 - 01.2019
  • Managed education team (help content, video, trainers) and hosted weekly onboarding webinars for new clients.
  • Implemented Zoom to replace legacy tools, establishing it as company-wide standard for internal and external use.
  • Produced three successful annual user conferences (Las Vegas), growing attendance to 200+ with high satisfaction.
  • Brought in Intercom for in-app messaging to boost feature adoption and enhance client engagement.

Customer Service Representative

Jackrabbit Technologies Inc.
01.2013 - 01.2016
  • Consistently resolved tickets in 10–14 minutes—well under the 2-hour SLA—setting team benchmarks for speed and quality.
  • Attended trade shows and delivered 1-day live trainings to groups of 70+ software users.
  • Selected to pilot and lead implementation of WalkMe for guided user onboarding.

Education

Fundamentals of Supervision Certificate -

Catapult Employers Association, Remote
03.2024

Management Certificate -

UBC Sauder School of Business, Vancouver, BC
06.2019

Skills

  • Marketing & Revenue Operations
  • CRM Strategy & Management (HubSpot Enterprise)
  • SaaS Platforms & API Integrations
  • Lifecycle Marketing & Lead Scoring
  • Sales Enablement & Pipeline Automation
  • Data Analysis & Reporting (GA4, PowerBI)
  • Training, Onboarding & Cross-Team Collaboration
  • Project Management (SCRUM Certified)
  • Tools: HubSpot, Slack, GA4, Zoom, Excel/Sheets, Pendo, Zapier, Intercom, WalkMe, RevenueHero, Acuity, AI tools
  • Conversion optimization
  • Product marketing
  • Creative direction
  • Staff management

Certification

  • Certified SCRUM Master 1
  • HubSpot Certifications:
  • Marketing Software
  • Contextual Marketing
  • Inbound Sales
  • HubSpot Sales
  • Growth Driven Design
  • Inbound
  • Social Media Marketing

Timeline

Education Lead - Jackrabbit Technologies Inc.
01.2016 - 01.2019
Customer Service Representative - Jackrabbit Technologies Inc.
01.2013 - 01.2016
Head of Marketing Operations - Jackrabbit Technologies Inc.
09.2003 - Current
Catapult Employers Association - Fundamentals of Supervision Certificate,
UBC Sauder School of Business - Management Certificate,

Similar Profiles

CREATE PROFILE
Graham Bingham