Graeme Morrell
Bellflower
Summary
Engineering leader with extensive experience in software and data engineering, specializing in AI-driven analytics. Adept at optimizing systems for cost efficiency and driving engineering throughput, resulting in significant productivity gains. Proven track record of building innovative products from inception to launch while managing diverse teams across multiple time zones.
Overview
15
15
years of professional experience
Work History
Head of Engineering
Mozart Data
Los Angeles
10.2025 - Current
- Led a full engineering team building an AI-first analytics IDE designed for modern data teams, overseeing product direction, team structure, and delivery from inception through Alpha release.
- Implemented AI-powered development and test workflows that drove a 500%+ increase in engineering throughput (average weekly commits rising from 30 to 188 post-hire), with peak weeks exceeding 370 commits.
- Built and managed team of engineers and contractors, establishing delivery processes and engineering standards that enabled rapid product development.
- Initiated product launch to Alpha testing with a Beta release planned within the next 5 months.
- Managed teams across multiple timezones (US, EMEA & Asia), ensuring effective communication and coordination of work among team members.
- Maintained active coding presence to exemplify implemented processes and foster a culture of collaboration.
- Ensured compliance with SOC2, HIPAA, and GDPR for the products being built.
- Implemented out a Cloud AI harness for dealing with issues linked in a ticketing system taking care of end to end dev process for small deterministic tickets.
Director of Engineering, Data & Software
Soothe
Los Angeles
09.2019 - 10.2025
- Hands on with day to day backend Development with Ruby on rails along with hands on ETL/Analytics engineering work using Python, dbt & Airflow.
- Built data pipelines integrating MySQL, Salesforce, and Stripe, reducing manual reporting by 70% and delivering insights in 2 hours, enabling team to explore new insights with Matillion and AWS Glue.
- Later, migrated ETL workflows to Airflow, Airbyte & dbt stack (self hosted) to reduce overall costs associated with the pipelines. (80% reduction of projected costs)
- Unified KPIs across 10+ departments to align analytics with business objectives.
- Managed team of 15+ engineers, enhancing productivity by 25% through Agile methodologies and CI/CD pipelines, shortening time to market for new features linked to revenue and profit maximization.
- Built B2B Saas platform from scratch (supplied by our massage therapist network) & scaled to $1.6M MRR; staffing hotel spas & corporate offices.
- Led end-to-end SDLC for enterprise applications, reducing deployment errors by 40% and improving customer satisfaction by 25%.
- Optimized back-end codebase by 20% through refactoring, enhancing system scalability by 20%, to help focus efforts on shorter turnarounds with new features.
- Optimized hosting costs by 50% through Heroku resource management, directly contributing to increased profitability.
- Hired a high performing analytics team to cover the full data stack from ingestion to transformation and reporting.
- Enhanced API response times by 45% by resolving bottlenecks and implementing caching strategies, to address future scaling pinch points.
Business Intelligence Engineer
Dollar Shave Club
Los Angeles
10.2018 - 09.2019
- Developed Looker (LookML) and Tableau dashboards, reducing ad-hoc reporting requests by 50%.
- Collaborated on scalable data architecture to accommodate 30% YoY business growth.
- Designed near real-time ETL pipelines using PySpark and AWS Redshift, supporting 200+ business users.
Data Analyst
Motorcar parts of America
Los Angeles
04.2018 - 10.2018
- Manipulated data using Alteryx and Tableau for internal reporting and customer presentations, enhancing data visualization and insights.
- Uploaded customer-provided csv files to Microsoft SQL server, ensuring accurate data management as the database administrator.
- Established MSSQL server from scratch and streamlined existing processes within first 3 months to improve data handling.
Data Analyst
Asda Stores
Leeds
07.2011 - 09.2017
- Automated supply chain reporting with Alteryx and SQL, streamlining processes for 300+ users.
- Migrated legacy systems to modern replenishment platform, enhancing data accuracy.
- Analyzed data trends to support decision-making for product development.
- Collaborated with cross-functional teams to streamline reporting processes.
- Developed dashboards using analytical tools to visualize performance metrics.
Education
BS - Air Transport and Logistics Management
University of Huddersfield
Huddersfield, UKSkills
- AWS (Redshift, S3, EC2)
- Snowflake
- Data Warehousing
- ETL/ELT
- AWS services
- dbt
- API Optimization
- Ruby on Rails
- Python
- Typescript/React
- SQL
- MySQL
- Tableau
- Looker (with LookML)
- Sisense
- Apache Superset
- Amplitude
- CI/CD
- Airbyte
- CI/CD
Timeline
Head of Engineering
Mozart Data
10.2025 - Current
Director of Engineering, Data & Software
Soothe
09.2019 - 10.2025
Business Intelligence Engineer
Dollar Shave Club
10.2018 - 09.2019
Data Analyst
Motorcar parts of America
04.2018 - 10.2018
Data Analyst
Asda Stores
07.2011 - 09.2017
BS - Air Transport and Logistics Management
University of Huddersfield