Summary
Overview
Work History
Education
Skills
Accomplishments
Community Engagement & Partnership Work
Volunteer Work
Timeline
Generic

GRACIOUS KWAPA

Calgary,AB

Summary

Seasoned Marketing and Communications professional with 8+ years of experience, resourcefully utilizing various communication tools to share data, information, and stories of impact. Dynamic change agent adept at planning, developing, and implementing communication strategies to advance organizational goals, and objectives while collaboratively supporting individual and team readiness. Transformational leader who believes in strength-based growth and capacity building experiences that are REDI and community-centric. Extensive experience developing stories of impact and liaising with diverse audiences, including municipalities, government relations, and non-profit organizations. Knowledgeable in principles, theories and concepts of Organizational Change Management and industry practices.

Overview

13
13
years of professional experience

Work History

Marketing and Communications Specialist

Vancity
Vancouver , BC
2019.08 - Current
  • Work collaboratively with over 10 cross-functional teams on Interact Instant Send Project on change planning, member communications, staff readiness implementation and sustainment
  • Lead campaign projects with consistent measurement, tracking and analyzing to identify opportunities for process improvements in for instance branch optimization projects
  • Oversee the development of all written communications, taking into consideration imagery, message and positioning, vision, values, goals, priorities, and accomplishments
  • Provide collaborative leadership, guidance and reciprocal learning with Equity and People, the DEIR team and the ERG to facilitate and co-organize conversations and campaigns.

Branch Coordinator

Vancity
Vancouver , BC
2016.01 - 2019.08
  • Maintained confidentiality of bank records and client information to prevent mishandling of data and potential breaches of over 1000+ Vancity members
  • Provided Differentiated Member Experience (Accessible and inclusive, Transparent values and commitments, Trust building and credibility, Community Centered) approach to service delivery leading to increased branch /member satisfaction and engagement score
  • Identified partnership opportunities and established stronger business connections with community partners.

Financial Services Representative

Vancity
Vancouver , BC
2014.05 - 2016.06
  • Educated and collaborated with members to find solutions for their financial wellbeing
  • Built and deepened productive relationships with prospective and competitive customers to drive sustained growth
  • Used critical thinking to break down problems, evaluate solutions and make decisions that impact member financial health impacting over 500 members in year

Public Relations Officer

International Financial Services Centre aka BITC
Gaborone
2011.05 - 2012.10
  • Managed key internal and external relationships (media, government relations etc.)-built communications and change management plans successfully preparing employees for adoption of new customer relationship management platform
  • Developed media relations strategies to bolster brand awareness
  • Developed communications and marketing strategies to increase public awareness and community engagement
  • Developed proactive position statements that supported the assertion of organizational values and commitments
  • Advocated for local community impact to ensure that communities have access to resources financial resources and education

Education

Certificate of Equity, Diversity, and Inclusion: Diversity and Inclusion, Expected in -

University of UBC, University of Alberta
2023

Project Management Institute - undefined

01.2019

Managing Organizational Change for Managers: Certificate - undefined

National Association of State Boards
07.2018

Vancouver Change Management Foundations: Certificate - undefined

Project Management Institute
06.2016

Bachelor of Arts - Communications and Marketing

University of Botswana
04.2012

Skills

    • Media Relations
    • Public Relations
    • Crisis Communications
    • Research And Data Analysis
    • Application of REDI lens
    • Impactful storytelling
    • Consistent judgement and discretion
      • Advocacy
      • Public Speaking
      • Coaching and Mentorship
      • Authentic member and community relationships building
      • Excellent Communicator
      • Community Engagement

Accomplishments

  • Provided communications, advice, and support for the launch of a new Vancity branch and 3other branch locations with key partners
  • Managed a marketing campaign at the Wesbrook Community branch and exceeded member acquisition targets by 91%
  • Managed, trained, and facilitated HIV/AIDS educational programming, advocacy, information, and resource sharing to break stigma of HIV/AIDS
  • Provided leadership in the piloted Integrated Community Partnerships Strategy throughout branches, developing guidelines, community engagement strategies, community needs assessments, sustainability measures, adjudication processes and stories of impact
  • Provided leadership for Vancity Emerging Leaders identifying and developing capacity building opportunities and facilitating leadership empowerment workshops for staff from all business units
  • Launched new training program to boost employee skills and executed a survey to evaluate outcomes which showed a growth in the staff confidence rate from 40%-65%

Community Engagement & Partnership Work

New Westminster Integrated Community Planning Committee - 2016 - 2019

  • New Westminster Homelessness Coalition : Supported the coalition through the grant application and adjudication process.
  • Supported the work with community partners to set strategic investment priorities and plans in consultation with sector partners (e.g., municipal, and provincial housing staff, Indigenous and equity deserving communities, grassroots community homeless groups, persons with lived and living experience, non-profits etc.)
  • Administered, guided and supported a community and equity centered grant proposal process from solicitation through to fund dispersal, contract management and reporting based on the principles of trust-based philanthropy

Community Partnership Program - Granting adjudication committee 2016 - 2019

  • Reviewed and adjudicated grant applications of $10 000 and above.
  • Provided leadership and support to the Program Officers to ensure strong relationship building and fostering, community engagement and delivery of program mandate in collaboration with the Program Manager Vancity Community Investment, Finance and Risk

Volunteer Work

Racial Equity Employee Resource Group, 05/2020 to current

Vancity – Vancouver, BC

· Collaboratively develop strategies that increase the employee experience and peer support of racialized employees while increasing awareness within Vancity of the experience of racialized employees

· Develop communications plan and messaging related to REDI including the calendar and milestones of important dates meaningful to work, brand and partners

UNICEF- Girl Boy Education Movement Program: 2001- 2003

· GBEM is a youth leadership development program which seeks to reduce risky behaviors amongst school learners/youth through inter-class competitions

· Project managed, trained, and facilitated HIV/AIDS educational programming, advocacy, information, and resource sharing to break stigma of HIV/AIDS.

· The main objective of the Girls and Boys Education Movement clubs is for boys and girls to work together to promote girls' enrolment. I've successfully recruited over 11+ girls over 2years to register for and complete studies in STEM fields, since girls have historically been disadvantaged in these fields.

Lifeline Botswana: Peer approach to counseling by Teenagers Program: 2004- 2007

· Coordinated the implementation/activation of PACT program to raise awareness about mental health and reduce the stigma affecting youth in secondary schools.

· Facilitated 4 workshops to empower youth to manage and access mental health resources, and to guide them in discussing and addressing issues that are of concern to them in their schools and communities, and to act together to bring about positive changes in their lives and those of their peers.

Timeline

Marketing and Communications Specialist

Vancity
2019.08 - Current

Branch Coordinator

Vancity
2016.01 - 2019.08

Financial Services Representative

Vancity
2014.05 - 2016.06

Public Relations Officer

International Financial Services Centre aka BITC
2011.05 - 2012.10

Certificate of Equity, Diversity, and Inclusion: Diversity and Inclusion, Expected in -

University of UBC, University of Alberta

Project Management Institute - undefined

Managing Organizational Change for Managers: Certificate - undefined

National Association of State Boards

Vancouver Change Management Foundations: Certificate - undefined

Project Management Institute

Bachelor of Arts - Communications and Marketing

University of Botswana
GRACIOUS KWAPA