Summary
Overview
Work History
Education
Skills
Volunteering & Fundraising
Timeline
Generic

Grace McKinnon MBET

Cambridge,ON

Summary

Results-driven marketing professional well-versed in leading teams and executing strategic marketing initiatives. Proven track record of developing and implementing successful strategies to enhance brand awareness and drive revenue growth. Seeking a challenging role as a Marketing Manager to leverage expertise in brand development, consumer insights, and multi-channel marketing.

Overview

6
6
years of professional experience

Work History

Marketing Manager & Business Strategist

Rewind Medical Spa
01.2023 - Current
  • Manage cross-functional teams, fostering collaboration and ensuring successful execution of all strategies across various channels
  • Conduct ongoing market research and analysis to identify emerging trends, client needs, and competitive landscapes
  • Ongoing target audience research, mapping out customer personas and identifying key traits, behaviours and needs
  • Lead the development and execution of integrated marketing campaigns, overseeing budget, timeline and performance
  • Responsible for the creation of brand guidelines, ensuring consistency across all marketing materials
  • Monitoring key performance indicators (KPIs) to measure the success and impact of implemented strategies

Medical Aesthetics Events & Marketing, Clarion Medical Technologies
01.2020 - Current
  • Conduct ongoing market research to develop competitive analysis reports
  • Develop quarterly marketing and event strategies with senior leadership
  • Collaborate with cross-divisional teams to execute campaigns and sales programs
  • Manage and oversee all aspects of regional and national events
  • Review marketing performance metrics, adjusting campaigns accordingly to achieve targeted results
  • Prepare and report ROI on all strategies

Owner/ Public Relations and Marcom Consultant

Gemstone Planning Public Relations
01.2018 - 02.2023
  • Review and analyze clients' existing business and marcom initiatives, identifying new growth opportunities
  • Build empowering marcom and public relations strategies to reach clients' organizational goals
  • Analyze campaign performance and adjust strategies for optimal results
  • Manage all aspects of virtual and in-person events
  • Provide guidance and mentorship to marketing team members

GreenHouse Event & Promotions Coordinator

St. Paul's University College
06.2019 - 01.2020
  • Manage all open house, term end showcase and community engagement events
  • Responsible for the creation and execution of all digital marketing and print collateral materials
  • Administrative management for student enrollment and programs
  • Maintain positive organizational partnerships

Education

Masters of Business - Entrepreneurship & Technology

University of Waterloo

Bachelor of Public Relations -

Conestoga College

Graduate Certificate - Technical Sales

University of Waterloo
Waterloo, ON

in Fundamentals of Management Consulting -

University of Waterloo
Waterloo, ON

Skills

  • Brand Development
  • Campaign Management
  • Strategic Positioning
  • Marketing and Advertising
  • Marketing Campaign Development
  • Audience Segmentation
  • Market Analysis
  • Project Management

Volunteering & Fundraising


  • Rewind Spa:
  • Foodbank Holiday Fundraiser (December 2022)
  • Raised 478 pounds of food donations which was obtained through an effective marcom campaign


  • Gemstone Planning:
  • KyleStrong Fundraiser Event (October 2016)
  • Raised over $3,600 with only $100 in expenses
  • Managed, and executed all marketing initiatives/ event logistics

Timeline

Marketing Manager & Business Strategist

Rewind Medical Spa
01.2023 - Current

Medical Aesthetics Events & Marketing, Clarion Medical Technologies
01.2020 - Current

GreenHouse Event & Promotions Coordinator

St. Paul's University College
06.2019 - 01.2020

Owner/ Public Relations and Marcom Consultant

Gemstone Planning Public Relations
01.2018 - 02.2023

Masters of Business - Entrepreneurship & Technology

University of Waterloo

Bachelor of Public Relations -

Conestoga College

Graduate Certificate - Technical Sales

University of Waterloo

in Fundamentals of Management Consulting -

University of Waterloo

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Grace McKinnon MBET