Summary
Work History
Overview
Education
Skills
COURSES AND CERTIFICATE
HONOURS AND AWARDS
HOBBIES
REFERENCES
Timeline
BusinessAnalyst
GRACE LOVE PALMER-ADOLOR

GRACE LOVE PALMER-ADOLOR

Marketing Manager
Mississauga,ON

Summary

PRODUCT MANAGER | SALES AND MARKETING MANAGER

Innovative Marketing leader with 14+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement, effectively increases social media reach and client digital profile to catapult company forward with sustained growth.

Detail-oriented team player with strong organizational skills, attentive and decisive leader, Proactive and achievement-oriented, leadership experience, Articulate communicator, natural leader and organized manager. Offers top skills in planning and project management. Ability to handle multiple projects simultaneously with a high degree of accuracy. Hardworking and passionate, excellent time management and problem-solving skills, ready to help team achieve company goals. .

Work History

Digital Marketing Manager [REMOTE]

Arabella Unique World Limited
REMOTE
01.2018 - Current
  • Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
  • Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
  • Successfully launched offline and online consumer targeting and marketing strategy and generating over 20% increased in sales
  • Discussed SEO needs and optimized strategies for short- and long-term campaigns.
  • Administered marketing calendar and posted new content to coincide with new product and service releases.
  • Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
  • Increased customer engagement through social media.
  • Monitored return on investment of online and social media marketing efforts.
  • Managed over 40 customer calls per day
  • Optimized email campaigns to increase open and click-through rates
  • Captured new customers by optimizing business strategies and launching products to diversify offerings
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic
  • Developed creative presentations, trend reports, kitted assets, and product data sheets
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly
  • Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue
  • Improved page content, keyword relevancy, and branding to achieve search engine optimization goals

Marketing Analyst [HYBRID]

Arabella Unique World Limited
REMOTE
04.2016 - Current
  • Initiated market research studies and analyzed findings.
  • Reviewed marketing department's monthly analysis of customer acquisition data and campaign performance and made recommendations for improvement.
  • Executed plans and initiatives to increase efficiency.
  • Recommended performance improvements based on KPI analysis.
  • Increased brand awareness through targeted initiatives.
  • Monitored user behavior and lead generation.
  • Developed and retained strong rapport with multiple high-value clients.
  • Analyzed third-party data and investigated new growth opportunities.
  • Conducted trend forecasting and analysis.
  • Reported performance and ROI of campaign media.
  • Created customized marketing materials to increase product awareness.
  • Identified appropriate marketing channels and target customers for campaigns.
  • Wrote engaging and successful marketing, advertising and website copy.
  • Informed supervisors and company leaders on markets and regional sales needs to best meet customer needs and maximize revenue.
  • Forecasted marketing trends based on previous data to adjust campaigns and maximize sales.
  • Attracted new clients by creating and implementing innovative marketing strategies.
  • Exceeded sales goals by effectively applying analyzed data to marketing campaigns and sharing data interdepartmentally.

Area Manager I Product Marketing Manager

Thursmay Educational Services Ltd
Lagos Nigeria
01.2018 - 05.2023
  • Managed team of 7 sales representatives to deliver monthly target, execution of marketing plans for cooperate Markets
  • Meeting with top government officials and political appointees to negotiate contract
  • Designing, Managing, and evaluating Marketing Campaigns
  • Directing Social media engagement strategy
  • Partnered with 15 regional team members to meet sales and share objectives
  • Actively listened to customers, handled concerns quickly and escalated major issues to supervisor.
  • Used coordination and planning skills to achieve results according to schedule.
  • Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork.
  • Exceeded goals through effective task prioritization and great work ethic.
  • Implemented and created regional marketing activity calendars and reports to track progress of marketing initiatives.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Paid attention to detail while completing assignments
  • Adaptable and proficient in learning new concepts quickly and efficiently
  • Exercised leadership capabilities by successfully motivating and inspiring others
  • Strengthened communication skills through regular interactions with others
  • Applied effective time management techniques to meet tight deadlines
  • Proven ability to develop and implement creative solutions to complex problems
  • Demonstrated strong organizational and time management skills while managing multiple projects
  • Gained strong leadership skills by managing projects from start to finish
  • Skilled at working independently and collaboratively in team environment
  • Developed strong organizational and communication skills through coursework and volunteer activities
  • Ran errands and provided general office support in professional environment
  • Organized and detail-oriented with strong work ethic
  • Participated in team projects, demonstrating ability to work collaboratively and effectively
  • Demonstrated high level of initiative and creativity while tackling difficult task

Business Relationship Manager

Thursmay Educational Services Ltd
Lagos, Nigeria
04.2016 - 04.2017
  • Building positive relationship with costumers
  • Assisting with generating new business
  • Identifying opportunities for greater profits
  • Promote high-quality sales, supply, and customer service processes
  • Aim to preserve customers and renew contracts
  • Approach potential customers to establish relationships
  • Gain solid knowledge of competitors.
  • Transcended requirements on consistent basis to satisfy customers.
  • Networked with business leaders and executives to identify clientele within local community.
  • Operated in self-directed environment with minimal input to solve problems and implement resolutions.
  • Educated clients on available technological tools, enabling development and implementation of solutions to achieve personal financial goals.
  • Monitored issues carefully and reached out to customers to provide immediate resolution and maintain satisfaction.
  • Developed and cultivated lucrative relationships with both new and existing clients through effective communication and exemplary interpersonal skills.
  • Built and maintained relationships with new and existing clients while providing high level of expertise.
  • Communicated regularly with clients to understand needs, evaluate current product use and cross-sell new products.

Business Relationship Executive

Thursmay Educational Services Ltd
Lagos, Nigeria
05.2013 - 03.2015
  • Met regularly with customers to enhance relationships and look for new business opportunities
  • Monitored customer financial performance and industry trends to determine credit exposure risks and pricing requirements
  • Assessed risk of different business decisions to help achieve results and uphold firms' reputation without significant negative impacts
  • Evaluated product penetration for assigned client base and identified potential customers for tailored product solutions
  • Used CRM system to track client activity, produce reports, and manage pipeline
  • Organized customer-focused events to build brand loyalty and uncover new revenue streams
  • Engaged customers and built connections to drive long-term sales
  • Expertise in building and maintaining relationships
  • Identify and pursue business relationships with corporate and business unit executives
  • Possess advanced knowledge of professional services sales strategies
  • Planned balanced approach combining servicing of established accounts with consistent prospecting for new business.
  • Quickly learned new skills and applied them to daily tasks, improving efficiency and productivity.
  • Carried out day-day-day duties accurately and efficiently.
  • Improved operations through consistent hard work and dedication.
  • Used coordination and planning skills to achieve results according to schedule.

Sales Representative

Learn Africa Plc
Lagos, Nigeria
05.2008 - 12.2012
  • Contacting existing and new customers to explain advantages of buying company’s products and services
  • Communicating with customers before and after sale
  • Delivering presentations for persuading customers to buy new products.
  • Processing sales transactions and operating cash register
  • Resolving 40 customer complaints and concerns
  • Handling over 60 customer returns, price changes and discounts
  • Maintaining in-depth understanding of company’s products to advise and make suitable recommendations to customers
  • Attending conferences to understand industry trends.
  • Increased sales 20% through offering advice on purchases and promoting additional products.
  • Achieved monthly sales goals by promoting product benefits and enrolling new clients.
  • Increased sales by offering consultation on products and services and applying customer service and upselling techniques.
  • Organized sales paperwork, presented proposals and finalized contracts.
  • Evaluated inventory and delivery needs and optimized strategies to meet customer demands.
  • Implemented brand marketing and sales campaigns.
  • Created strategies to develop and expand sales of services to existing customer which resulted in significant increase in annual revenue.
  • Enhanced marketing and sales strategies to increase profitability and develop organizational pipeline.
  • Set up calendar with customer birthdays and other special events for personal touch.
  • Built diverse and consistent sales portfolio
  • Contributed to event marketing, sales and brand promotion
  • Created professional sales presentations and seminars to effectively demonstrate product features and competitive advantages
  • Monitored service after sale and implemented quick and effective problem resolutions

Overview

14
14
years of professional experience

Education

Ontario Graduate Certificate - Marketing Management

Humber Institute of Technology And Advanced Learning
Toronto Downtown, ON
12.2023

M.sc - Business Adminisration

National Open University of Nigeria
Nigeria
01.2022

B.sc - Economics

University of Ibadan, Federal College of Education Abeokuta
Nigeria
08.2015

National Certificate in Education - Computer Science/Mathematics

Federal College of Education
Abeokuta, Nigeria
07.2007

Skills

  • Team Work, Fast Learner, Effective Time Management, Ability to Work Under Pressure
  • Leadership, Market analysis, Market report presentations, Marketing plan execution
  • Budgeting, campaign, strategic planning, Plan Development
  • Digital Marketing, Digital Mapping, Market penetration, Project Management
  • Brand Marketing and Management, Marketing Strategies, Brand Development, Business Strategy
  • Microsoft Office, Microsoft Excel, Microsoft PowerPoint, B2B and B2C Marketing
  • Customer Relationship, Public Speaking, Revenue Generation, Account Management
  • Landing Page Optimization, Team Member Development, , Google Analytics, SEO Strategies
  • Customer Engagement Strategies, Active Listening, Continuous Improvement Process, Critical Thinking
  • Customer Buying Habits, SEM Strategy Development, Product Promotion, Networking Expertise
  • Audience Outreach, Budgeting and Allocation, Reputation Management, Mobile Marketing
  • New Business Development, Strategic Planning, Client Relationship Management, Corporate Communications
  • Pay-Per-Click Advertising, Developing Partnerships, Marketing Automation, Sales Planning
  • Business Development, Adobe Creative Suite Proficiency, Trend Analysis, Early Adoption Protocols
  • Campaign Development, Demand Generation, Good Communication and Writing Skills
  • Staff Monitoring, Product Life Cycle Management, Business Objective Analysis, Launch New Products

COURSES AND CERTIFICATE

  • Speaking Confidently and Effectively, LinkedIn Learning

      January 2022

  • Product Marketing Manager, HeelsNtech

     November 2021 - January 2022

  • SalesForce Administrator, HeelsNtech

      October 2021 - December 2021

  • Digital Marketing, HeelsNtech

      January 2022 - February 2022

  • Strategic Thinking, LinkedIn Learning

      January 2022

  • Unconscious Bias, LinkedIn Learning

      January 2022

  • Be the Manager people won't leave, LinkedIn Learning

     January 2022

HONOURS AND AWARDS

  • Best Sales Person of the year, Thursmay Educational Services Limited, Nigeria

      February 2020

  • Best Sales Person of the year, Thursmay Educational Services Limited, Western Region, Nigeria

      February 2020

  • Best Sales Person of the year, Thursmay Educational Services Limited Western Region, Nigeria

      February 2019

  • Best Sales Person of the year, Thursmay Educational Services Limited Western Region, Nigeria

     March 2017

HOBBIES

Smiling, Travelling, Swimming, Cooking and Reading

REFERENCES

References available upon request

Timeline

Digital Marketing Manager [REMOTE]

Arabella Unique World Limited
01.2018 - Current

Area Manager I Product Marketing Manager

Thursmay Educational Services Ltd
01.2018 - 05.2023

Marketing Analyst [HYBRID]

Arabella Unique World Limited
04.2016 - Current

Business Relationship Manager

Thursmay Educational Services Ltd
04.2016 - 04.2017

Business Relationship Executive

Thursmay Educational Services Ltd
05.2013 - 03.2015

Sales Representative

Learn Africa Plc
05.2008 - 12.2012

Ontario Graduate Certificate - Marketing Management

Humber Institute of Technology And Advanced Learning

M.sc - Business Adminisration

National Open University of Nigeria

B.sc - Economics

University of Ibadan, Federal College of Education Abeokuta

National Certificate in Education - Computer Science/Mathematics

Federal College of Education
GRACE LOVE PALMER-ADOLORMarketing Manager