Digital Marketing Manager [REMOTE]
Arabella Unique World Limited
Abeokuta, Nigeria
01.2018 - Current
- Directed successful search engine marketing campaign that used solid linking, technical and keyword research tactics.
- Monitored and evaluated website analytics to assess campaign success, identify issues and make forward-thinking adjustments to maintain targets.
- Successfully launched offline and online consumer targeting and marketing strategy and generating over 20% increased in sales
- Discussed SEO needs and optimized strategies for short- and long-term campaigns.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Provided weekly updates on digital marketing campaigns to clients, discussing strategic initiatives and methods for improvement.
- Increased customer engagement through social media.
- Monitored return on investment of online and social media marketing efforts.
- Managed over 40 customer calls per day
- Optimized email campaigns to increase open and click-through rates
- Captured new customers by optimizing business strategies and launching products to diversify offerings
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Developed creative presentations, trend reports, kitted assets, and product data sheets
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Monitored trends in digital marketing landscape and adjusted strategies accordingly
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
