Grace Zhan
Guangzhou
Summary
Dynamic Marketing Project Manager with proven expertise at Guangzhou Reachin Chemical Co. LTD in market research and brand promotion. Spearheaded successful international exhibitions, enhancing brand visibility and client engagement. Adept at cross-functional collaboration and strategic planning, driving innovative marketing initiatives that significantly boosted market influence and customer relationships.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Marketing Project Manager
Guangzhou Reachin Chemical Co. LTD
Guangzhou
06.2024 - Current
- Led in-depth research on the Southeast Asian market (Indonesia, Vietnam, Thailand) by gathering insights on industry trends, competitor activities, and consumer behavior to support data-driven market strategies
- Conducted multi-dimensional analysis of niche segments, combining on-site visits to drugstores, social media monitoring (YouTube, Covalo), and website analytics to identify consumer preferences in sun care and Clean Beauty, providing key insights for product positioning and marketing strategies
- Drove the UL Solution project by conducting market research and customer data collection, optimizing website content and data management to enhance market intelligence utilization and decision-making efficiency
- Planned and executed international exhibitions and seminars (e.g., PCHi, Indonesia Seminar, in-cosmetics Asia), overseeing event flow, booth design, and customer engagement, earning high recognition from both management and clients, and facilitating multiple potential collaborations
- Managed online and offline brand promotion, including social media content planning (WeChat, YouTube), promotional video production, and website news releases, significantly boosting brand visibility and market influence
- Enhanced brand image by revamping marketing materials, leading the design of exhibition posters, factory brochures, and corporate merchandise (such as branded tote bags) to strengthen brand recognition and customer affinity
- Worked closely with the technical team to ensure alignment between marketing activities and overall company strategy, optimizing project execution
- Supported the sales team in developing market strategies, providing comprehensive market research reports and product insights to drive sales performance
- Pioneered innovative brand marketing initiatives, leading the revamp of corporate merchandise (tote bag design) to enhance brand engagement and visibility
- Strengthened international client relations by delivering presentations in English and learning local languages, fostering closer connections with overseas customers and expanding business opportunities
Junior Marketing Specialist
Guangzhou Sethic Innovation Lab
Guangzhou
02.2023 - 01.2024
- Planned and executed online and offline marketing events, including technical seminars, client meetings, and major exhibitions (e.g., PCHi, CBE)
- Managed booth setup, product presentations, and client engagement, interacting with 200+ potential customers, with a 15% conversion rate for potential partnership deals
- Coordinated event logistics, overseeing material transportation, team assignments, and on-site operations to ensure seamless execution, achieving a 95% customer satisfaction rate
- Independently produced promotional videos and product photography, enhancing brand visual appeal and online presence
- Assisted laboratory teams in conducting human trials for product efficacy (e.g., hydration, patch testing), managing volunteer recruitment and data entry
- Contributed to 10+ research projects, providing key validation support
- Facilitated client visits and technical discussions by aligning internal and external resources, strengthening brand credibility and fostering long-term partnerships
Loan Business Assistant
Guangzhou CZ Bank
Guangzhou
05.2020 - 12.2022
- Organized and led weekly client manager training sessions, interpreting key loan product policies and market trends to drive team performance
- Maintained relationships with existing clients and acquired new customers through phone and WeChat interactions
- Assisted client managers in on-site due diligence, document verification, and contract drafting, ensuring compliance and efficiency in contract signing and repayment processes
- Independently managed 8-10 loan projects per month, overseeing the entire loan cycle, tracking business progress, consolidating repayment data, and supporting client managers in preparing branch reports
- Regularly compiled and analyzed client repayment data, generating reports to support delinquency risk alerts and business strategy optimization
- Coordinated departmental meetings, prepared meeting minutes, and followed up on action items to ensure efficient cross-department collaboration
Sales Support
Adidas Guangzhou
Guangzhou
09.2018 - 04.2020
- Ensured brand consistency across all retail touchpoints and successfully implemented seasonal marketing campaigns
- Designed and executed new employee training programs, equipping staff with the latest product knowledge and operational procedures
- Certified as an in-store trainer, providing one-on-one coaching for 23 part-time employees to enhance their sales and service capabilities
- Conducted six quarters of business analysis, covering key metrics such as foot traffic, inventory, and sales performance
- Delivered six performance reports to corporate headquarters, offering insights for strategic decision-making
- Leveraged multilingual skills to assist international customers, achieving a monthly personal sales record of ¥240,000, earning the top sales performer award in South China
Education
Bachelor’s Degree - Public Administration
South China Agricultural University
China07.2018
Skills
- Market Research and Data Analysis
- Marketing and Brand Promotion
- Event Planning and Execution
- Cross-functional collaboration
- Training and Coaching
- Customer engagement
- Process improvement
- Strategic planning
- Cost and Resource Optimization
- Innovative thinking
Certification
- CET-6 certificate
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Chinese (Cantonese)
Native/ Bilingual
Timeline
Marketing Project Manager
Guangzhou Reachin Chemical Co. LTD
06.2024 - Current
Junior Marketing Specialist
Guangzhou Sethic Innovation Lab
02.2023 - 01.2024
Loan Business Assistant
Guangzhou CZ Bank
05.2020 - 12.2022
Sales Support
Adidas Guangzhou
09.2018 - 04.2020
Bachelor’s Degree - Public Administration
South China Agricultural University
Similar Profiles
XIYUAN ZHANGXIYUAN ZHANG
Product Center Intern at Guangzhou Hua Gong Cell Communications Technology companyProduct Center Intern at Guangzhou Hua Gong Cell Communications Technology company
Ziying LuZiying Lu
Assistant General Manager at Guangzhou Shengchang Trading Co., Ltd.Assistant General Manager at Guangzhou Shengchang Trading Co., Ltd.
Chibang LiangChibang Liang
Assistant Hotel Manager at Guangzhou Jiafei Hotel Management Co., Ltd.Assistant Hotel Manager at Guangzhou Jiafei Hotel Management Co., Ltd.
Ahmed AlhuosiniAhmed Alhuosini
General Manager & Founder at United Trading & LogisticGeneral Manager & Founder at United Trading & Logistic
Yixin ZhangYixin Zhang
Graduate Research Assistant at Institute of Neuroscience, ETH ZurichGraduate Research Assistant at Institute of Neuroscience, ETH Zurich