Results-driven professional with four years of experience in commercial operations and business development within agricultural manufacturing. Expertise in business analysis, market research, and sales operations, facilitating improved internal processes and strategic pricing decisions. Proven ability to analyze market trends and develop reporting systems that translate data into actionable insights for sustained business growth.
• Increased qualified sales leads by improving CRM management, customer outreach initiatives, and follow-up processes.
• Analyze market conditions and customer opportunities to assist leadership with business planning and commercial decision-making.
• Increased qualified sales leads through enhanced CRM management, targeted customer outreach initiatives, and streamlined follow-up processes.
• Monitored fertilizer raw material markets, industry trends, and commodity pricing to inform purchasing strategies and mitigate market volatility.
• Coordinate customer orders, pricing, contracts, inventory reporting, and logistics activities across Canadian and U.S. markets.
• Prepare technical marketing materials, presentations, and customer communications translating complex fertilizer technologies into clear business value.
• Support government funding applications by preparing market research, business cases, project descriptions, and supporting documentation.
• Collaborated with executive leadership on manufacturing expansion project, increasing annual production capacity from 50,000 MT to 150,000 MT.
• Developed a comprehensive year-over-year tonnage analysis that improved visibility into sales trends, customer purchasing patterns, and overall business performance.
Focused studies in international business, global marketing, and strategic management.