Summary
Overview
Work History
Education
Skills
Languages
Timeline
Hobbies and Interests
Generic

GRACE JO

La Palma

Summary

Data-driven marketing strategist with 3+ years of experience in consumer insights, A/B testing, campaign analytics, and cross-functional collaboration. Proven ability to shape marketing strategy through quantitative research, forecasting models, and compelling data storytelling. Adept at identifying optimization opportunities and communicating insights to stakeholders.

Overview

6
6
years of professional experience

Work History

Associate Manager, Marketing Science (Consumer Insights & Analytics)

OMD USA - Wells Fargo
03.2022 - Current
  • Lead analytics for 8 marketing campaigns totaling $40MM+, including brand lift studies and campaign reporting.
  • Partner with media, creative, and targeting teams to optimize growth marketing strategies across checking, savings, CDs, and business banking.
  • Build forecasting models (R² = 0.6–0.8) to predict tag fires from media spend, enabling data-driven planning.
  • Drive site tagging initiatives end-to-end: develop tag maps/workbooks, gather ad platform code (Meta, Amazon, Yelp), and QA implementation.
  • Build and maintain weekly Tableau dashboard for Business Banking: defined data dictionaries, campaign naming conventions, and visualization templates.
  • Conduct A/B testing (e.g., CTA button color changes) and interpret performance to refine UX and conversion.
  • Present monthly reports and insights to clients, incorporating input from search, cross-platform, and media teams.
  • Support brand lift study design (e.g., Meta, Uber), contributing to questionnaire development and data interpretation.

Senior Loan Analyst

BANK OF HOPE
05.2021 - 02.2022
  • Conducted financial behavior analysis across $5.1B portfolio, segmenting customers by profitability and product usage patterns
  • Created predictive models to assess customer lifetime value and identify growth opportunities
  • Presented data-driven recommendations to executives, influencing business strategy decisions

Bank Consultant

TD BANK, N.A.
09.2019 - 04.2021
  • Developed and analyzed customer experience surveys to identify pain points in service delivery
  • Implemented process improvements based on customer feedback, increasing satisfaction ratings by 35%

Education

Bachelor of Science - Economics; Concentration: Finance

Binghamton University – State University of New York
Binghamton, NY
05.2019

Skills

  • Marketing Analytics, A/B Testing, Tagging & Attribution, Tableau, Forecasting, Google Ads, Meta Ads, Amazon Ads, Brand Lift Studies, Customer Segmentation, Stakeholder Communication
undefined

Languages

English
Native or Bilingual
Korean
Native or Bilingual

Timeline

Associate Manager, Marketing Science (Consumer Insights & Analytics)

OMD USA - Wells Fargo
03.2022 - Current

Senior Loan Analyst

BANK OF HOPE
05.2021 - 02.2022

Bank Consultant

TD BANK, N.A.
09.2019 - 04.2021

Bachelor of Science - Economics; Concentration: Finance

Binghamton University – State University of New York

Hobbies and Interests

Pickleball: Organize and lead weekly meet-ups for a group of 30+ friends, fostering teamwork and community engagement., Animal Fostering: Dedicated to fostering kittens, including assisting in the birth of litters, demonstrating compassion and commitment to animal welfare.

Similar Profiles

CREATE PROFILE
GRACE JO