Grace Choi
Glendale
Summary
Accomplished Senior Public Relations Executive and Executive Director of Marketing/Sales with a proven track record at PGM Event and Friends in High Places. Expert in media relations and strategic marketing communications, significantly increasing brand awareness and operational efficiencies. Skilled in fostering collaboration, driving market positioning, and developing impactful public relations campaigns.
Overview
13
13
years of professional experience
Work History
Senior Public Relations Executive
PGM Event
03.2018 - 08.2022
- Created and implemented systems and processes for monitoring media coverage.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Cultivated strong corporate image and identity with clear branding.
- Increased brand awareness through development and implementation of successful public relations campaigns.
- Conducted media training for company executives and business leaders.
- Oversaw team of communications and media relations professionals with focus on achieving PR results.
Executive Director of Marketing/Sales
Friends in High Places
08.2009 - 04.2016
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
- Drove strategic improvements to enhance operational and organizational efficiencies.
- Fostered work culture of collaboration and inclusion to increase morale and reduce turnover.
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Aligned department vision, goals, and objectives with company strategy to achieve consistently high results.
Education
Associate of Arts - Product Development
Fashion Institute of Design & Merchandising
Los Angeles, CASkills
- Government relations
- Content development
- Editorial planning
- Speech writing
- Media relations
- Social media strategy
- Marketing communications
- Community relations
- Internal communications
- Market research
- Market positioning
Languages
English
Full Professional
Timeline
Senior Public Relations Executive
PGM Event
03.2018 - 08.2022
Executive Director of Marketing/Sales
Friends in High Places
08.2009 - 04.2016
Associate of Arts - Product Development
Fashion Institute of Design & Merchandising
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