Grace Carioto
New York,NY
Summary
Results-driven Marketing major with experience in retail styling, digital marketing, and brand content creation. Expertise in Excel analytics, Canva design, social media strategy, and consumer trend analysis. Developed engaging digital content and supported retail merchandising initiatives to boost brand visibility and customer engagement.
Overview
3
3
years of professional experience
Work History
Social Media Manager
Classic Crust Brick & Mortar
Clifton Park, New York
07.2023 - 01.2026
- Developed and managed weekly content calendars to enhance brand visibility across social media platforms
- Monitor engagement metrics and audience insights to optimize content strategy
- Produce short-form video and photo content to highlight menu launches and brand experiences
- Collaborated with management to promote special events, driving increased customer engagement
- Designed promotional graphics and marketing materials using Canva to support digital campaigns and events
Stylist
Bobbles & Lace
Saratoga Springs, New York
08.2025 - 12.2025
- Styled clients to create complete outfits and personalized shopping experiences, enhancing customer satisfaction and driving in-store sales during peak seasonal periods
- Built strong relationships with customers through personalized service and product knowledge, fostering repeat clientele and receiving positive feedback
- Analyzed customer preferences and purchasing behavior to recommend products aligned with emerging fashion trends, elevating average transaction value
- Created engaging social media content featuring new arrivals, styling inspiration, and trend-driven looks to enhance brand visibility and customer interest
- Assisted with visual merchandising and floor set updates to highlight seasonal collections and maintain the brand’s aesthetic standards
Education
Bachelor of Business Administration - Marketing and Merchandising
LIM College
New York, NY12-2027
Skills
- Content creation
- Visual merchandising strategies
- Short-Form Video Editing
- Visual Storytelling
- Social media
- TikTok
- Trend analysis
- Data analytics
- Microsoft Excel
- Graphic design
- Retail Strategy
- Visual merchandising strategies
- Merchandising
- Social media
Websites
Extracurricular Activities
Visuals & Marketing Club, LIM College, 01/26, Present, Collaborate with peers to develop creative marketing ideas and visual campaign concepts, Contribute to promotional initiatives that increase student engagement with campus events Vintage Club, LIM College, 01/26, Present, Participate in discussions exploring fashion history and trend forecasting, Assist with planning fashion-focused campus events and creative showcases
Academic Experience - Projects
Retailing & Marketing Strategy Projects, LIM College, Analyzed retail brands and business models to evaluate competitive positioning and target markets, Developed marketing concepts focused on brand storytelling, trend forecasting, and consumer engagement, Conducted consumer behavior research to identify purchasing motivations and emerging fashion trends, Presented marketing strategies and retail growth recommendations through class presentations
Timeline
Stylist
Bobbles & Lace
08.2025 - 12.2025
Social Media Manager
Classic Crust Brick & Mortar
07.2023 - 01.2026
Bachelor of Business Administration - Marketing and Merchandising
LIM College