Gordon Kwan
Digital & Paid Media Expertise
Calgary,Alberta
Summary
Advertising and Digital Marketing professional; Extensive experience from Budget planning, Business strategy formulation, Paid Media Recommendation, Content marketing, Social media training, to Website/ App development and Project Management in a competitive and fast-paced market.
Overview
24
24
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Senior Client Strategist
True Media Canada Ltd
Calgary
09.2022 - 06.2023
- Provide Strategic Media Recommendations to a diverse range of brands including Pathways Alliance (Energy), MPG Sports (e-Commerce Apparel) and Elanco (Veterinary/ Pet Health)
- Plan and Execute full-range media plans including online media (Paid Social / Paid Search / Display / Video) and traditional media (TV/ Radio/ OOH/ Print)
- Prepare ad performance and web analytics reports and recommendations on optimizations
- Contribute to the introduction and analysis of the latest media trends and ad technology development
- Participate in new-business pitching including industry research and brand channels auditing
- Train newly-onboard colleagues on company-proprietary tools and software .
Market Research Interviewer
Ipsos Interactive Services Ltd
Winnipeg
01.2022 - 03.2022
- Facilitated conversations with survey respondents over the telephone for specific research purposes and questionnaires
- Initiated 300+ calls per day to complete survey responses according to the targeted goals
- Ensured respondents ended the conversation with positive feelings toward the company
- Demonstrated a professional and competent image throughout the conversation for the company.
General Manager
The Bread Digital
Hong Kong
06.2016 - 03.2021
- Managed the office of 30 staff on all business direction, human resources, account planning and budget control duties
- Co-ordinated between teams of Creative, Content Creators, Media Planners & Web/ App developers each consisting of 10+ colleagues and outsourced partners on digital-assets-development and advertising projects
- Arranged and facilitated briefing sessions with advertisers at the start of all key projects, and de-briefing internal teams after finalization of project objectives and requirements
- Organized and facilitated training workshops on the latest social media tools and trends for advertisers (E.g. Estee Lauder Group, Samsung, LG & HSBC) and internal staff
- Provided consultation on omni-channel planning and campaigns execution, starting from challenges identification, target audience analysis, KPI setting, to SEO planning and content optimization
- Managed portfolio of projects within the company through prioritization of importance and urgency
- Allocated and re-organized resources to respective projects according to the specific needs and requirements
- Formulated sustainable and proactive strategic and financial planning for the company
- Performed human resources duties such as staff evaluation, work process optimization, staff retention/ incentive programs, and devising HR policies for the company.
Business Director
The Bread Digital
Hong Kong
08.2014 - 06.2016
- Led a team of 5 in building an e-commerce platform for an international skincare brand within 15 months with the integration of the brand’s inventory, logistics and financial systems
- Led a team of 10 in managing crises for advertisers on their social media platforms through preventive and reactive strategies, overturning sentiment from negative to positive in 12 hours
- Performed lead-generation campaigns on online and offline media for a global health insurance company
- Worked with a team of 5 diverse talents on content planning, SEO / SEM optimization, media channel optimization and ROI trend analysis
- Supervised business operations & 20+ key accounts e.g
- Estee Lauder Group, Samsung Mobile & Unilever
- Led content and media teams to manage the social media platforms of the brands on Facebook
- Instagram, Tiki Tok and Weibo with brand-driven content and influencer collaboration campaigns.
Business Director
Havas Media
Hong Kong
07.2013 - 05.2014
- Led a team of 8 media planners to win pitches against competitive global agencies on accounts e.g LG Mobile, AXA & Emirates airline
- Provided Digital strategy consultancy services to key accounts on daily basis.
Media Planner – Senior Director
Mindshare
08.2005 - 07.2013
Media Executive – Media Planner
ZenithOptimedia
09.1999 - 07.2005
Education
Project Management Diploma -
05.2021 - 04.2022
Bachelor of Business Administration -
09.1996 - 05.1999
Skills
Strategic Media Planning
Certification
PMP - Project Management Professional
Timeline
Senior Client Strategist - True Media Canada Ltd
09.2022 - 06.2023
PMP - Project Management Professional
07-2022
Data Visualization and Report Creation in Google Data Studio
05-2022
Market Research Interviewer - Ipsos Interactive Services Ltd
01.2022 - 03.2022
PACE, University of Winnipeg - Project Management Diploma,
05.2021 - 04.2022
General Manager - The Bread Digital
06.2016 - 03.2021
Business Director - The Bread Digital
08.2014 - 06.2016
Business Director - Havas Media
07.2013 - 05.2014
Media Planner – Senior Director - Mindshare
08.2005 - 07.2013
Media Executive – Media Planner - ZenithOptimedia
09.1999 - 07.2005
Kong Baptist University - Bachelor of Business Administration,
09.1996 - 05.1999
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