Gorana Seeley
Toronto,ON
Summary
A results-driven, self-motivated, and strategic Executive with proven ability to lead cross-functional teams, negotiate contracts, develop long term strategies and manage global vendor relationships. With proven skills in developing global market strategies, I have expanded brand presence through key markets and secured high-profile clients. My leadership in sales and category management across various sectors has consistently driven profitability and operational efficiency, enhancing both customer experience and team performance."
Overview
13
13
years of professional experience
Work History
Vice President of Global Retail
ARHT Media
07.2022 - Current
- Established the retail division, achieving $2 million in first-year sales
- Mentored global sales teams and developed effective marketing strategies
- Innovated with Amazon’s “Just Walk Out” hologram, increasing sales by 25%
- Enhanced customer engagement in GUCCI stores with interactive holograms achieving a 7min engagement
- Led sales initiatives in global markets, including NRF and GITEX conferences, boosting global brand presence
- Secured high profile clients such as Kering, Gucci, Lagardere, and Dufry in the first 6 months
- Developed and executed a dynamic global marketing strategy, revitalizing the company's retail messaging.
Vice President, Sales Canada (Specialty, Food, Drug, Mass)
PERFECT Sports / Titan Distribution
10.2019 - 07.2022
- Led the Covid National Sales strategy, achieving 60% surge in sales
- Drove 10% increase in profitability through strategic pricing, marketing activations and focus on high-margin products
- Launched 100 new retail locations within six-months
- Commanded Sales & Broker Management Strategies, P&L, Contract Management, and Negotiation
- Directed management of all sports nutrition sales channels nationwide, encompassing Specialty, Grocery, Mass, Drug and Online sectors
- Mentored and recruited remote National Sales and Broker Team
- Pioneered shift in brand strategy towards holistic, healthy lifestyle, staying ahead of market trends and consumer preferences.
National Sales Manager,(Luxury Fragrance, Cosmetics, Skincare)
Hermes
09.2015 - 09.2019
- Cultivated a dynamic team of 40, enhancing sales and customer service skills
- Spearheaded 75% increase in travel retail sales by exploring new markets and negotiating terms
- Launched successful brand expansion, opening 60 new retail locations which included Sephora, Nordstrom and Saks 5th Ave
- Devised and executed marketing strategies with 200% ROI
- Strengthened relationships with trade partners and operators
- Achieved sales and inventory targets through global strategy implementation
- Managed new distribution points including staffing and event planning.
Head of Category- Beauty at Dufry Group
Dufry
01.2013 - 07.2015
- Led Category Management for Americas in fragrance, cosmetics, and skincare, managing $190 million in sales
- Enhanced revenue by 25% through strategic category management
- Drove 40% sales increase by analyzing market trends for product selection
- Managed commercial negotiations with both global and local suppliers
- Enhanced consumer experience by profiling products based on customer segmentation and market trends
- Implemented inventory reduction strategies, saving $20 million
- Innovated product introduction processes, improving efficiency and accuracy
- Successfully launched flagship stores in Toronto and Las Vegas airports, managing all operational aspects
- Assisted in Business Development by participating in Tenders.
Category Manager at Dufry/The Nuance Group in Toronto
The Nuance Group
08.2010 - 12.2012
- Spearheaded strategic development of Beauty Category, leading to growth and increased profitability
- Oversaw North American beauty category's purchasing department, managing annual sales of $100 million
- Fostered strong, effective relationships with vendor community
- Expertly handled inventory and procurement of over 6000 SKUs, achieving outstanding customer service and product turnover rates
- Skillfully negotiated trade terms to optimize product margins and improve payment and shipping terms
- Developed and implemented product assortments and marketing strategies aligned with organizational objectives.
- Streamlined procurement processes, resulting in more efficient order management and timely deliveries.
- Analyzed sales performance and adjusted marketing strategies to optimize revenue generation.
- Established strong rapport with suppliers, leading to favorable contract terms and better access to exclusive products or promotions.
- Increased overall category sales by developing and executing strategic merchandising plans.
- Reduced inventory costs through effective vendor negotiations and optimizing product assortments.
Education
BACHELOR OF COMMERCE - Marketing and International Business
Ryerson University
Toronto, Ontario05.2005
GERMAN LANGUAGE DIPLOMA -
Friedrich Schiller Schulle
Toronto, Ontario06.1999
Skills
- Go To Market Strategy
- Key Partnership Development
- Team building and Leadership
- Strategic Business Planning and Execution
- Revenue Growth
- Category Management
- Budget Management
- Vendor Negotiation
- Sales Forecasting
- Merchandise Planning
- Cross-functional collaboration
Notable Career Highlights
- Managed a $190 million sales portfolio, enhancing revenue by 25% through strategic management and innovations in product introduction.
- Led the strategic development of the Beauty Category, significantly boosting sales and fostering strong vendor relationships.
- Developed and led global marketing strategies, significantly boosting brand presence in international markets.
- Acquired high-profile clients, contributing to a substantial increase in sales.
- Executed a successful Covid National Sales strategy, leading to a 60% increase in sales.
- Achieved a 75% increase in travel retail sales through strategic expansion and marketing.
- Launched ARHT's retail division and delivered $2 million in sales within the first year.
- Innovated with Amazon's "Just Walk Out" hologram, enhancing sales by 25%.
Languages
English
German
Serbian
Croatian
Timeline
Vice President of Global Retail
ARHT Media
07.2022 - Current
Vice President, Sales Canada (Specialty, Food, Drug, Mass)
PERFECT Sports / Titan Distribution
10.2019 - 07.2022
National Sales Manager,(Luxury Fragrance, Cosmetics, Skincare)
Hermes
09.2015 - 09.2019
Head of Category- Beauty at Dufry Group
Dufry
01.2013 - 07.2015
Category Manager at Dufry/The Nuance Group in Toronto
The Nuance Group
08.2010 - 12.2012
BACHELOR OF COMMERCE - Marketing and International Business
Ryerson University
GERMAN LANGUAGE DIPLOMA -
Friedrich Schiller Schulle
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