Gomeh Saias

An organic Japanese matcha e-commerce company focused on normalizing matcha tea powder as a standard household product in the US & Canada.

• Developed the brand from conception to acquisition at which point Miaroo was in the top 1% of stores in the tea category on Shopify
• Built an Affiliate / Influencer network of over 60 influencers for a total reach of over 5M people through Instagram and Facebook
• Negotiated the partial acquisition of Miaroo with a brand aggregator to reduce infrastructure costs & scale marketing in early 2022

A farm-to-door delivery business launched by a local farmer and a local restaurant owner in Palm Springs in partnership with local vendors and farms in the region.

• Reduced the operating costs by over 20% through the implementation of process and marketing automations, POS migration to Shopify, automation of driver correspondence, and optimization of customer portal
• Wrote, directed and produced Facebook & IG ads and marketing content which resulted in a 3.24 ROAS
• Managed media buying, email marketing, organic content, and local marketing operations of CV Harvest
• Developed the marketing strategy and expansion plan of CV Harvest into the Greater Los Angeles City Area

A Coaching Company focused on leadership and sales training led by CEO, Shanda Sumpter, who runs events alongside leading U.S. coaches such as Grant Cardone, Dean Graziosi and Chalene Johnson.

• Led a team of 50 marketing and sales team members to create over 5.24 ROAS on average across evergreen webinar, live virtual event, and digital products e-commerce sales funnels
• Managed back-to-back branding campaigns and event marketing under demanding timelines & challenging marketing KPIs
• Proposed a risky event-stacking strategy which took heavy upfront investment, but successfully doubled the company’s revenue within 10 months.
• Wrote the copy for some of our top performing emails, sales pages, landing pages, and ad scripts.

A real estate AI start up, a data-oriented approach to evaluating off market opportunities for foreign nationals looking to invest in residential properties in Miami.

• Researched and implemented a custom marketing & operational tech stack which had to account for the specific needs of our affiliate real estate agents and provide top-notch service for our clients
• Led the market research and business development teams (7 people) to identify opportunities, leading to over $40m in sales throughout my time in this role