Experienced Sales & Finance Manager committed to motivating others to reach set targets. I offer extensive knowledge in automotive sales and finance spanning over a period of 10+ years. I have experience penetrating new territories and promoting product lines. Highly effective mentor driven to assess individual and group performance to implement improvements and set goals.
Overview
15
15
years of professional experience
1
1
Certification
3
3
years of post-secondary education
Work History
Sales & Finance Manager
Legacy Dodge
Taber & Claresholm, Alberta
08.2025 - Current
Promoted new and used vehicle sales to exceed dealership volume, gross profit and customer expectations.
Established plans and payoffs for customers' loans, prioritizing control of overall costs.
Leveraged eLeads, PBS, DealerTrack, Dealer Socket, AutoTrader, VIM, vAuto and other resources to drive new and used car sales.
Assisted customers with completing loan applications and other paperwork.
Recruited, hired, trained, and managed sales team to set, achieve and exceed sales goals while controlling expenses and exceeding profit and CSI objectives.
Explained very technical financial information to applicants in easy-to-understand language.
Ordered and maintained inventory of new vehicles to achieve volume and gross profit objectives.
Continuous inventory review of pre-owned units and prices.
Facilitated Prime & Sub-prime deals.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Proactively identified solutions for customers experiencing credit issues.
Demonstrated products to show potential customers the benefits and advantages while encouraging purchases.
Developed and maintained relationships with customers, lenders and other third parties.
One-on-One sessions with Sales consultants
DevOps Engineer
Best Buy Canada
03.2022 - 03.2025
Supported CRM tools and systems used in national marketing and customer engagement campaigns.
Developed transferable soft skills: client communication, needs assessment, and stakeholder alignment in digital environments.
DevOps Engineer
Universal Music Group
10.2022 - 09.2023
Partnered with digital and marketing teams to streamline personalized outreach via CRM and campaign platforms.
Finance Manager
Bridge City Chrysler
06.2017 - 03.2022
Sold financing products including life/disability insurance, extended warranties, and GAP, resulting in high F&I profitability per unit.
Negotiated with lenders to maximize approvals and secure favorable LTV ratios for customers.
Managed funding, documentation, and disclosure compliance per AMVIC and manufacturer guidelines.
Delivered personalized financing consultations to improve customer confidence and conversion rates.
Financial Accounting Manager
BMO Bank of Montreal
09.2015 - 06.2017
Delivered mortgage and personal lending solutions to clients across various life stages and income brackets.
Supported residential mortgage origination, funding, and cross-sell of consumer and investment products.
Maintained a consistent top performance in sales targets through consultative financial advice.
Cultivated deep relationships through effective CRM usage and proactive account reviews.
Financial Account Associate - Commercial Banking
BMO Bank of Montreal
03.2011 - 09.2015
Supported mid-market commercial clients with lending proposals, account strategies, and documentation.
Conducted business and credit analysis, playing a critical role in loan origination and deal structuring.
Built B2B pipelines through outbound prospecting, relationship development, and customized sales presentations.
Peer Counselor
GPRC
Grande Prairie
09.2010 - 03.2011
Met mentee formally, informally, in-person and virtually to offer support.
Assessed students' knowledge, comprehension, and study habits to track progress and set realistic goals.
Counselled over 13 students individually to assist in overcoming obstacles, make proper choices to stay focused and adjust to college life.
Shared resources, opportunities, and activities to support mentee's learning and development.
Provided front-line support to students through active listening and relationshipbuilding.
Developed core interpersonal and trust-building skills foundational to a relationship-based sales approach.
Education
BBA - Human Resources & Int'l Relations
University of Lethbridge
Lethbridge, AB
01.2017
Diploma - Commerce
Grande Prairie Regional College
Grande Prairie, AB
09.2008 - 05.2011
Skills
Sales strategy
Client engagement
Account management
Digital marketing
Lead generation
SEO optimization
CRM management
Market analysis
Data analysis
Networking skills
Prospect targeting
Training and mentoring
Sales expertise
Product demonstrations
Lead pipeline development
Forecasting and planning
References
Available upon request
Certification
Motivalogic Academy (2022) – Certification in Cloud Computing & DevOps Tech
Institute for Learning (IFL Toronto) (2015) – Certification in Commercial & Personal Financial Sales Training