Godwin Nwabuko
North York,Canada
Summary
Digital Marketing, Sales Management and Business Development Specialist. Performance-driven marketing, sales and business development executive with 20 years experience developing and deploying strategic marketing plans, designing and launching highly effective digital marketing, advertising, corporate training and public relations (PR) campaigns and achieving remarkable increases in productivity and profits. Strong experience in formulating 360 multichannel digital marketing plan for paid media campaigns, optimizing and development of Google Search, Display, YouTube, SEO/SMM, Shopping, Ecommerce and Smart Campaigns. Adept at managing and motivating cohesive teams that achieve set target and exceed KPIs. Proficient in Microsoft Office (Word, Excel, PowerPoint, Adobe, Access, Outlook, and COBOL Programming), SAP based CRM Systems including HubSpot, Salesforce, Klaviyo, RocketReach, Apollo.ai. Crunchbase, Zoominfo, LinkedIn, Shopify and Citrix Gateway.
Overview
18
18
years of professional experience
Work History
Chief Executive Officer
Innovative Growth Solutions (IGS) Ltd.
10.2023 - Current
- Overseeing day- to- day operations of the digital marketing, integrated sales, business management consulting and corporate training services of the company, ensuring sales targets are met while monitoring and analyzing financial performance, operations and market conditions
- Established partnerships with 5 Fortune 500 companies, driving 300% YoY revenue growth in 2025
- Providing leadership for innovative and creative consulting services in advertising, PR, media relations, corporate training and eLearning, direct brand management, product launches, sales collateral, and lead generation services resulting in over 470% growth
- Returned company to high profitability through turnaround strategies and efficient restructuring
- Led 16+ cross-functional teams of digital marketing strategists, creative designers, and corporate training specialist in driving operational efficiency improvements resulting to 16% reduction in costs
- Increased team revenue by 164% over three fiscal quarters for assigned projects
- Spearheaded the development of comprehensive branding guidelines tailored for diverse portfolio of 64 clients, ranging from dynamic startups to large-scale enterprise rebranding projects
- Implemented a paid ads strategy that focused on product marketing through Google Ad Search and Social Media Ads that generated an 700x engagement and 340% ROI
- Restructured digital marketing department to increase advertising ROI by 640%
- Managed and developed relationships with 50+ channel partners (new and existing) throughout Canada the US and Africa resulting to a 34% increase in revenue from existing account
Marketing & Business Development Director
Innovative Growth Solutions (IGS) Limited
12.2021 - 10.2023
- Monitored and managed over 64 Google Ads and social media campaigns with an average ROI OF 44%
- Collaborated with the creative department and client marketing team to share collaterals ensuring compliance with brand guidelines across client accounts
- Managed over $13M in digital advertising assets between SEM, Display, Mobile, and Video
- Directed and managed online presence, which resulted to 40% increase in social media followers, 60% in engagement and reach with 20% increase in ROI
- Successfully developed a marketing plan that increased revenue by 55%
- Created a distinctive lead generation strategy which resulted to 74% increase in marketing operations efficiency
- Developed and wrote the Lumivi Diagnostics' SARS-CoV-2 IgG Rapid Test Kit market research and sales plan presentation for Suncor Energy in collaboration and International Point of Care (IPOC)
- Successfully developed, wrote and implemented the digital marketing strategy for Dangote Group on energizing Dangote Industries Social Media Marketing with KPIs and Dashboards
- Developed a results-driven territory strategy to increase market share and exceed sales targets
- Represented the company in business, networking events and trade shows
Digital Account Strategist for Google
Teleperformance Toronto
04.2021 - 08.2021
- Managed a portfolio of 120 Google clients through 50 media agencies across different industries
- Achieved 124% of KPIs through increasing conversions by 24%, reducing costs by 20% along with improving overall lead quality and revenues of clients
- Managed $14M agency budget across 50 digital marketing agencies, to maximize spend, ROI and sales effectiveness
- Provided performance reports and optimization recommendations direct to clients with 120 reports delivered over Q1-Q2
- Defined account and project scope, goals and deliverables to support client's business goals
Business Development Manager
BEVA Global Management Inc
08.2019 - 05.2021
- Leveraged analytical tools in conceptualizing, developing and implementing corporate training programs resulting to higher program and course launch with in-market sustainability rates
- Created 3 large scale new business and partnership through cultivation of prospects, calling on referral resources, and networking with centres of influence
- Optimized 15% revenue growth by organizing and managing video campaigns for organic and paid media to drive new business acquisition, retention and growth
- Identified opportunities for new campaigns for corporate training programs, and service channels to increase incremental sales
- Built capability on business analysis and client presentation skills
Manager, Community and Business Development
Northern College
04.2019 - 08.2019
- Spearheaded the adoption of technology to improve organizational effectiveness by introducing teleconferencing software and collaboration tools
- Created and managed 3 large scale programs while supervising the day-to-day operations of 4 Program Consultants and 11 Program Assistants in the four campuses of Northern College
- Developed and maintained partnerships with strategic organizations and centres of influence including municipal Governments, First Nation, Metis and Inuit communities, businesses and industries
- Contributed to 10% rise in average applicant quality by reviewing, promoting and marketing the College programs and courses with appropriate digital communication tools/techniques
- Managed and supervised all aspects of digital marketing and social media campaigns in the Northern College Training Division
- Exceeded advertising KPIs by 2.7M+ impressions resulting in programs sell out 2 weeks before set deadlines while utilizing performance metrics to create new programs
- Utilized data analytics (SEO, PPC) to enhance and inform online, social media marketing, and digital media content creation of programs and courses
Regional Sales Representative
Alarm Guard Security Services, Inc.
02.2018 - 04.2019
- Secured over 100 accounts in the smart home and smart office automation systems space for ADT
- Developed online and offline campaigns which resulted to 64% increase in warm leads for the inside sales team, 15 Field Sales Promotional Representatives and four technical /installation teams
- Grew revenue by 30% in under 12 months while consistently exceeding sales expectations
- Developed a regional marketing and sales plans that helped to increase market share by 15%
- Expanded territory by 20% in the first year by breaking previous year's sales records
- Demonstrated industry and product knowledge/expertise and delivered comprehensive trainings to Field Promotional Sales Representatives and installation teams
Sales / Operations Director
Kezbon International Ltd
03.2007 - 04.2017
- Secured a $550M investment into the Ghana Solar Rooftop project
- Revamped account executive system that led to 30% growth in annual key partnerships and landed 5 new Fortune 500 clients resulting to growth in revenue from $4.5M to $10M within 18 months
- Developed key language for a bilateral trade and investment contract with Embassy of Vietnam
- Collaborated with the Head of Trade of the Embassy of Vietnam in Nigeria to promote FPT Corporation and FPT University's Communication Technology education and training programming in Africa
- Planned and organized business trade delegations between Nigeria and Belgium as well as Ghana and Vietnam (industrial +trade exhibitions) each attracting over 250 companies
- Oversaw frame civil work turnkey and implementation agreement with Nokia Siemens, Huawei Technologies, MTN, Airtel and 9Mobile
- Directed and managed the construction of over 500 telecommunication cell sites for various network operators in Africa, supported the installation, implementation, upgrade, modernization, swap and maintenance of over 1,700 base stations
- Developed and implemented digital platforms, social plans and content marketing strategies for client base and new business to improve agency digital revenue growth from $50K to over $150k annually
- Delivered year-over-year revenue growth of 8-10% and increased market share in major accounts and strategically important international regions including Canada, USA, Belgium, Switzerland and Vietnam
Education
Master of Business Administration -
Delta State University
Bachelor of Science - Business Administration, Marketing
Ahmadu Bello University
Diploma - Accounting
Ahmadu Bello University
Certificate Course - Computer Programming
Ahmadu Bello University
Skills
- 20 years executive leadership in digital marketing agency, educational administration, learning and development systems
- Solid experience across marketing disciplines, particularly paid media, demand generation, field marketing, and product marketing
- Accomplished Fractional Chief Marketing Officer (CMO) with a track record of success in large corporate and lean start-up environments
- Strong working knowledge of Google Ads, Google Analytics, Google Search Console, Bing Paid Ads, Amazon Ads, and social media management
- Entrepreneurial leader with competencies in marketing execution, sales enablement, and strategic planning
- Demonstrated success in providing support across B2B, B2G, and B2C client accounts
- Experience in managing P&L responsibility and delivering sustainable profitable sales performance
- Designer and facilitator of learner-centric training programs
Certificates And License
- Google Search and Google Ads Certification, Google Canada, 2022
- Workplace Communication in Canada, Toronto Metropolitan University, 2021
- TRIEC Mentoring Partnership, Humber College, 2021
- Accelerating Possibilities in Customer Service, Woodgreen Community Services, Toronto, 2020
- Defining and Achieving Professional Goals, LinkedIn Learning, 2020
- Train-The-Trainer - Presentation Skills, Northern College, Ontario, 2019
- Integrated Accessibility Standards Regulation (IASR), Northern College, Ontario, 2019
- Accessible Services for Colleges Customer Service Standards Course (AODA), Northern College, 2019
Timeline
Chief Executive Officer
Innovative Growth Solutions (IGS) Ltd.
10.2023 - Current
Marketing & Business Development Director
Innovative Growth Solutions (IGS) Limited
12.2021 - 10.2023
Digital Account Strategist for Google
Teleperformance Toronto
04.2021 - 08.2021
Business Development Manager
BEVA Global Management Inc
08.2019 - 05.2021
Manager, Community and Business Development
Northern College
04.2019 - 08.2019
Regional Sales Representative
Alarm Guard Security Services, Inc.
02.2018 - 04.2019
Sales / Operations Director
Kezbon International Ltd
03.2007 - 04.2017
Bachelor of Science - Business Administration, Marketing
Ahmadu Bello University
Diploma - Accounting
Ahmadu Bello University
Certificate Course - Computer Programming
Ahmadu Bello University
Master of Business Administration -
Delta State University
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