Years of Professional Experience
Godson Okorodudu
London,ON
Summary
Tech-savvy Digital Marketing Generalist with more than 6 years in integrated marketing, testing, search engine optimization, Email marketing, Pay-Per-Click and social media marketing. The ideal T-shaped digital marketer with proven results.
Overview
7
7
2
2
Degrees & Certificates
4
4
Digital Marketing Certifications
12
12
Relevant Skills
Work History
Digital Marketing Manager
GVO Enterprises LLC
01.2021 - Current
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Enhanced lead generation with targeted pay-per-click advertising and optimized landing pages.
- Improved customer engagement by conducting regular surveys, analyzing feedback, and making necessary adjustments to digital marketing efforts.
- Increased conversion rates through thorough A/B testing of website design elements and calls to action.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Create and execute sales and conversion driven live and automated webinars
- Trained junior team members in best practices for digital marketing strategies, tactics, and tools to cultivate a high-performance team culture.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Increased customer engagement through social media.
- Monitored return on investment of online and social media marketing efforts.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic and sales
- Coordinated with design and media teams to develop high-quality creative assets.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Digital Marketing Specialist & Web Dev
Widesel Int'l Ventures
05.2017 - 12.2020
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Improved conversion rates by designing and executing A/B tests for landing pages and ad campaigns.
- Enhanced user experience on the company website through strategic design updates and content improvements.
- Enhanced user experience by implementing responsive web design and optimizing website performance.
- Streamlined website maintenance tasks for increased efficiency and improved site functionality.
- Developed custom web applications, resulting in tailored solutions for client needs.
- Increased website traffic through search engine optimization strategies and targeted content creation.
- Optimized email marketing campaigns to maximize open rates, click-through rates, and conversions.
- Setup and monitor paid social media marketing campaigns on Facebook, Google and Youtube Ads
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Conducted thorough market research to identify target audience segments and tailor messaging accordingly for maximum impact.
Education
Certificate in IT - Information Technology
British Computer Society
London, UK12.2022
Bachelors in Engineering - Chemical Engineering
Delta State University
Delta State, Nigeria01.2016
Skills
- Paid advertising: Meta & Google Ads, SEM
- Market Analysis & Target Audience Research
- Lead generation
- Email Marketing
- Copywriting
- Organic marketing: SEO, Social Media
- Marketing Strategy
- KPI Monitoring
- Platforms: HubSpot, Salesforce
- Content Creation: Video, Written Articles
- Graphics & Media: Corel Draw, Canva, Video editing
- Website Tech: PHP, WordPress, HTML & CSS, MySQL
Languages
English
Native or Bilingual
French
Professional Working
Certification
Digital Marketer - Mar 2020
- Certified Customer Acquisition Specialist
- Certified Customer Value Optimization Specialist
- Certified Direct Response Copywriting Specialist
- Certified Email Marketing Specialist
Timeline
Digital Marketing Manager
GVO Enterprises LLC
01.2021 - Current
Digital Marketing Specialist & Web Dev
Widesel Int'l Ventures
05.2017 - 12.2020
Certificate in IT - Information Technology
British Computer Society
Bachelors in Engineering - Chemical Engineering
Delta State University
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