GERALD NELSON
Casselman,Ontario
Summary
Goal-oriented marketing expert with natural talents in developing and implementing successful strategies, driving profits, increasing market shares and strengthening customer dominance. Hardworking, performance-oriented leader offering proven expertise in project development, team supervision and campaign enhancement. Prepared to bring 10 + years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
10
10
years of professional experience
2
2
Certification
Work History
SENIOR MARKETING MANAGER
ARCAIGN MARKETING
05.2021 - Current
- Spearheaded multiple successful marketing campaigns that increased brand awareness by 40%, utilizing a mix of digital and traditional marketing channels
- Implemented strategic lead generation initiatives that boosted leads by 60% quarter over quarter, contributing significantly to the sales funnel
- Enhanced branding look and feel by developing and maintaining a consistent visual identity across all marketing materials using Adobe Creative Suite, resulting in a 35% increase in customer engagement
- Drove a 50% increase in revenue over two years through effective lead nurturing and conversion strategies, directly linking marketing efforts to sales outcomes
- Mastered the use of Adobe Creative Suite to produce compelling visuals that captivated target audiences, elevating the brand's market presence
- Led cross-functional teams in the conceptualization and execution of marketing strategies, ensuring alignment with overall business objectives and maximization of ROI
- Leveraged data analytics to refine marketing approaches, leading to a 25% improvement in campaign effectiveness and a reduction in cost per lead
- Established and cultivated strategic partnerships with key industry influencers and platforms, amplifying brand reach and credibility
- Innovated digital marketing tactics, including SEO/SEM, email marketing, and social media advertising, that surpassed industry benchmarks for engagement and conversion rates
- Authored engaging content that ranked on the first page of Google search results, significantly enhancing organic traffic and lead quality.
MARKETING MANAGER
IRON HORSE SECURITY
05.2021 - 06.2022
- Orchestrated innovative marketing campaigns that significantly elevated brand visibility and fueled client acquisition, culminating in an impressive revenue surge of over $100,000 within a 10-month period
- Leveraged HubSpot to pioneer marketing automation techniques, enhancing brand awareness and streamlining the sales cycle for accelerated conversions and customer engagement
- Expertly utilized Adobe Photoshop and Adobe Illustrator to craft compelling branding and sales materials, contributing to a notable acceleration in sales growth through visually engaging content
- Directed the enhancement of internal sales processes by integrating advanced technology solutions, enabling precise tracking and analysis of sales funnel activity to drive substantial business growth
- Executed cutting-edge SEO and SEM strategies, catapulting website SERP rankings to first-page status for key search terms, significantly boosting online visibility and customer acquisition
- Deployed targeted Account-Based Marketing (ABM) strategies to intensify lead generation efforts for strategic accounts, achieving remarkable success in engaging and converting high-value clients.
SENIOR MARKETING MANAGER
FILECATALYST
05.2015 - 05.2021
- Masterminded and executed innovative multi-channel marketing strategies and optimized business processes, catapulting web traffic and lead generation to achieve a milestone of over $1 million in revenue within a single year
- Pioneered the company's most effective marketing automation program, reinvigorating engagement with dormant prospects and boosting sales leads by 30%
- Streamlined marketing and sales workflows to enhance lead management in both mid- and start-of-funnel activities, significantly reducing sales cycles and propelling revenue growth
- Directed the integration of Pardot and Salesforce, enhancing interoperability and leading to improved sales funnel management, account oversight, and return on investment
- Championed global brand identity and management, leveraging exceptional graphic design expertise to elevate FileCatalyst's digital presence and market value
- Demonstrated proficiency in deploying HubSpot, Pardot, and Salesforce for marketing automation, attracting new clientele, nurturing leads, and solidifying the brand's market stance
- Crafted and executed comprehensive marketing strategies for FileCatalyst, steering the marketing team to generate a 40% year-over-year increase in new leads
- Synchronized business objectives with marketing initiatives, tailoring strategies to engage diverse buyer personas effectively
- Analyzed web metrics to refine user experience strategies, significantly enhancing site engagement metrics including a 40% surge in web traffic, a 70% decrease in bounce rates, a 20% increase in average session duration, and a 35% rise in pages per session
- Instituted and monitored key marketing performance indicators, driving team accountability and supporting revenue expansion
- Led the development and oversight of the corporate Google Ads account, generating 20% of monthly new leads and contributing over $30K in annual revenue
- Collaborated closely with the executive team to conceptualize and create trade show exhibits and marketing materials, amplifying brand visibility and supporting consistent growth at major international events.
Education
Diploma - Database Development
HERZING COLLEGE
01.1999
Skills
- Content Strategy
- Marketing Analytics
- Data Analytics
- Channel Marketing
- Campaign Management
- Brand-building strategies
- SEO
- Marketing campaign development
- Adobe Creative Suite
- Lead Generation Campaigns
- Marketing Strategy Development
- Digital Marketing
Languages
English
Native or Bilingual
Certification
Hubspot Marketing Certified
Hubspot Sales Certified
Software
WordPress
Adobe Photoshop
Adobe Illustrator
Microsoft Office
Google Suite
Timeline
SENIOR MARKETING MANAGER
ARCAIGN MARKETING
05.2021 - Current
MARKETING MANAGER
IRON HORSE SECURITY
05.2021 - 06.2022
SENIOR MARKETING MANAGER
FILECATALYST
05.2015 - 05.2021
Diploma - Database Development
HERZING COLLEGE
Similar Profiles
Kelly P. HannaKelly P. Hanna
NA at School District Marketing and PR through Field of Play MarketingNA at School District Marketing and PR through Field of Play Marketing
Melissa BurnettMelissa Burnett
Freelancer at Affiliated Marketing Platforms, Didital MarketingFreelancer at Affiliated Marketing Platforms, Didital Marketing
Adam DubuqueAdam Dubuque
Supervisor/ Team Leader at Expert Marketing/Prime MarketingSupervisor/ Team Leader at Expert Marketing/Prime Marketing
Julia WhisselleJulia Whisselle
Office Administrator at Mechanic Repair ServiceOffice Administrator at Mechanic Repair Service
Jonathan FilionJonathan Filion
Operations technology person (OTP) and Swing Manager at McDonald RestaurantOperations technology person (OTP) and Swing Manager at McDonald Restaurant