Summary
Overview
Work History
Education
Skills
Languages
Timeline
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GLORIA HERRERA-ITURBE

MONROVIA

Summary

Dynamic executive with a proven track record at True Religion Jeans, driving $10M in incremental revenue through strategic account oversight and effective policy application. Expert in international business management and logistics, enhancing operational efficiency while fostering strong vendor relationships. Committed to data-driven decision making and long-term strategic planning for sustained growth.

Overview

31
31
years of professional experience

Work History

COO

Chas Group Inc.
Commerce
04.2019 - Current
  • Oversee day-to-day operation of wholesale women’s apparel company - $38M
  • Lead efforts on go to market strategies to improve operational strategies
  • P&L management and long-range planning (developed 5 year-plan)
  • Added $4.5M in incremental revenue (+12%)
  • Increased customer base to department stores and specialty chains
  • Successfully liquidated 1.2M units in 12 months
  • Aligned inventory levels to newly established sales plan
  • Expanded factory base
  • Staffed warehouse to suit growth and customer base expansion
  • Implemented WMS system
  • Implemented EDI

VP of Global Wholesale Sales and Operations

True Religion Jeans
Manhattan Beach
01.2017 - 02.2019
  • Manage a diverse network of international distributors and direct wholesale businesses across Europe, South Africa, Asia, North America, and Latin America
  • Define and execute sales and merchandise strategy by channel to achieve financial targets
  • Manage US and International P&L’s and agreements for domestic and international customers
  • Manage global sales support team responsible for order management, allocations and inventory management
  • Implemented repositioning strategies along with new business development internationally and domestically
  • Manage liquidation of aged inventory through different channels of distribution globally
  • Manage monthly sales projections, profit margins, production projections along with accounting, finance and inventory planning teams
  • Coordinate and implement new streamlined processes that improve operational efficiency and effectiveness as business needs shift
  • Enhance communication lines to improve information flow between the wholesale teams and cross functional partners
  • Conducted training for international and domestic sales teams and sales support team on company procedures and regulations
  • Directed the creation and launch of numerous systems to enhance efficiency of operations
  • Analyze data and recommend improvements for processes to support the current rapid changing wholesale environment
  • Monitor and analyze sales activities to ensure accuracy of data and sales maximization
  • Implemented new ERP in US and Europe along with interfaces with 3 PL and retail system
  • Managed 3PL integration (Belgium)

Sr. Director of Wholesale Sales and Operations

True Religion Jeans
Manhattan Beach
11.2007 - 12.2016

Director of Customer Relations

Femme Knits
Westminster
10.2006 - 10.2007
  • Managed and supervised customer service department for all domestic and international accounts
  • Resolved and managed inquiries on all customer accounts
  • Directed and trained product managers on orders and operations for domestic and international accounts
  • Analyzed and managed monthly sales projects, profit margins, production projections to improve operations and shipping
  • Monitored and analyzed bookings and margins to plan import flow
  • Collaborated with domestic and import managers to manage production and shipping
  • Directed finished goods allocation of domestic accounts and shipments of imports production to international accounts.
  • Analyzed and managed all accounts to ensure accuracy and efficiency of information and production

Operations Manager

Private Brands
Los Angeles
04.2005 - 10.2006
  • Coordinated and directed all operations of $35 Million private label business with MMG
  • Managed all monthly transactions from MMG to ensure accuracy
  • Organized and led factory inspections and approvals of inventory before placing production
  • Monitored and coordinated the placement of product orders with factories
  • Managed factory operations, freight forwarders, and MMG logistics team to ensure on time drop ship deliveries of products
  • Oversaw all activities related to making products for all international and domestic accounts
  • Reviewed financial statements and financial reports to measure productivity and costs and implemented solutions to improve processes

Customer Service Manager

Lucky Brand Jeans
Vernon
09.1994 - 04.2005
  • Coordinated and analyzed shipping projections, confirmations, and work in process (WIP) status to ensure monthly and quarterly goals were met.
  • Served as a liaison between Los Angeles and New York office sales, production, finance and distribution team.
  • Created and implemented new policies and operational guidelines for customer service department to increase staff's ability to support sales executives and wholesale accounts.
  • Coordinated and managed all communication flow among IT/MIS, production, sales, credit and other departments to increase accuracy of information.
  • Approved and monitored returns of products and tracked all relevant data.
  • Recruited, hired new employees and conducted performance evaluations for customer service department.
  • Provided support to internal and external business accounts.
  • Followed processes and procedures to ensure the profitability, productivity and efficiency of the business divisions.
  • Analyzed order confirmations from accounts to ensure orders were entered properly.
  • Resolved discrepancies, unit mismatch, style, color, and price issues ensuring that order adjustments are reflected and communicated to accounts.

Education

East Los Angeles College
Los Angeles, CA

Mt. Sierra College
Monrovia, CA

Skills

  • Business development
  • Strategic account oversight
  • Logistics and operations
  • Vendor relationship oversight
  • International business management
  • International trade management
  • Contract negotiation
  • Project execution management
  • Data-driven decision making
  • Effective policy application strategies
  • Inventory management
  • Supply chain oversight
  • Long-term strategic planning
  • Client-focused sales advisory
  • Sales strategy development
  • Client support

Languages

Spanish
Full Professional

Timeline

COO

Chas Group Inc.
04.2019 - Current

VP of Global Wholesale Sales and Operations

True Religion Jeans
01.2017 - 02.2019

Sr. Director of Wholesale Sales and Operations

True Religion Jeans
11.2007 - 12.2016

Director of Customer Relations

Femme Knits
10.2006 - 10.2007

Operations Manager

Private Brands
04.2005 - 10.2006

Customer Service Manager

Lucky Brand Jeans
09.1994 - 04.2005

East Los Angeles College

Mt. Sierra College

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GLORIA HERRERA-ITURBE