Glen Butler
Stoney Creek,Canada
Summary
Results oriented sales leader with expertise in developing and closing multi-faceted agreements $500k to $1M leveraging equipment, service, consumables, and parts. Focused on operations excellence to establish and maintain long term growth and customer loyalty. Industrial packaging sales professional, with experience with strapping, protective packaging and stretch wrapping applications in key market segments including manufacturing, building materials, metals, and corrugated packaging. Skilled at managing relationships to achieve revenue and margin targets. Focused on creating innovative solutions to create value and strategic advantage. Solutions and safety mindset with broad based skills encompassing negotiation, project management, presentations, and financial accountability.
Overview
18
18
years of professional experience
Work History
National Sales Manager
FROMM Packaging Systems Canada
06.2023 - 11.2024
- Company Overview: Industrial packaging, automation, consumables, and tooling company based in Switzerland/Germany
- Global presence since 1948
- Supported outside sales team in key market segments of Building Materials, Forestry, Metals and General Packaging
- Sales and product training, sales strategy, proposal writing
- Budget forecasting, sales planning
- New product development
- Standard equipment and automation sales; arch machines, stretch wrappers, automated strapping systems
- HubSpot CRM/Pipeline Management
- Pricing Management; negotiation of commercial agreements and price change mechanism
- Increased overall sales by $2.13 million year over year (8% of overall company revenue)
- Industrial packaging, automation, consumables, and tooling company based in Switzerland/Germany
- Global presence since 1948
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Delivered comprehensive sales presentations, showcasing the company''s products and services to secure new business contracts.
- Liaised with marketing and product development departments to maintain brand consistency.
- Developed and implemented effective sales strategies and led nationwide sales team members to achieve sales targets.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Oversaw annual budget planning for the national sales department, ensuring alignment with corporate objectives and resource allocation optimization.
- Established strong partnerships with channel partners for seamless distribution of products across various regions.
- Developed and maintained key relationships with clients, leading to an enhanced customer loyalty and increased repeat business.
- Managed national sales programs, supervised [Number] sales representatives and evaluated KPIs for promotional opportunities.
Sales Manager, Capital Equipment
Itipack Systems
01.2023 - 06.2023
- Company Overview: Industrial equipment and automation company based in Italy with a Global presence
- Responsible for North American and Mexico Capital Equipment Sales
- National and Key account management
- Development of preferred supplier agreements; also RFQ Proposal Management
- Sales strategy and training
- HubSpot CRM/Pipeline Management
- Industrial equipment and automation company based in Italy with a Global presence
Regional Sales Manager, Midwest - Metals
Signode Industrial Group
01.2022 - 01.2023
- Company Overview: Signode Industrial Group, a division of Crown Holdings (CCK), is a $2.6 billion industrial packaging and technology company HQ in Tampa Bay, Florida, with over 6,900 employees globally
- Managed $70M region of packaging consumables including steel and plastic strapping, stretch film, corrugated die cuts and boxes, protective packaging and edge protection, labels, coated papers and other specialty items; equipment, parts and service in Midwest USA and Canada
- Six direct reports - Territory Managers
- National Account and Key Account management and oversight
- Vendor Relations
- Contract negotiation
- Training and development of sales team
- Pricing management
- Account planning and forecasting
- Coordination with North American customer service, operations, and commercial teams to retain and grow business
- RFQ/Bid management
- Applications development
Product Manager, Steel Products - Americas
Signode Industrial Group
01.2021 - 12.2021
- Company Overview: Signode Industrial Group, a division of Crown Holdings (CCK), is a $2.6 billion industrial packaging and technology company HQ in Tampa Bay, Florida, with over 6,900 employees globally
- Sales Manager for all metallic strapping and load securement systems North America (Canada/USA)
- Marketing/Strategic planning, development, and execution
- Marketing manager for metals segment equipment/tools/parts/strapping systems
- Market analysis/competitive analysis/benchmarking
- Owner global marketing strategy and implementation with commercial groups
- Pricing management and communication
- Forecasting for NA manufacturing
- New product development
- Commercial lead for parts, equipment, and tools
- Signode Industrial Group, a division of Crown Holdings (CCK), is a $2.6 billion industrial packaging and technology company HQ in Tampa Bay, Florida, with over 6,900 employees globally
Industry Manager, Metals - Canada
Signode Industrial Group
06.2006 - 12.2020
- Company Overview: Signode Industrial Group, a division of Crown Holdings (CCK), is a $2.6 billion industrial packaging and technology company HQ in Tampa Bay, Florida, with over 6,900 employees globally
- Responsible for $10.5M region of packaging consumables including steel and plastic strapping, stretch film, corrugated die cuts and boxes, protective packaging and edge protection, labels, coated papers and other specialty items; equipment, parts and service in Canada
- National Account/Key Account management of a manufacturing, metals, and industrial customer base
- Business development and account management to achieve financial results and meet targets
- Working with sourcing team to develop and implement new products
- Managing complex sales cycles securing major equipment systems, combined with long-term business for consumables, parts and technical support
- Analyze customer data for business planning, sales and inventory forecasting, and pricing management
- Operations and inventory management, including leading and coaching customer service personnel, training and onboarding of new customer service account managers, and reporting customer service challenges and opportunities
- Reporting all pricing information and competitive activity to management
- Quality improvement and claims management
- Responsible for monthly and annual inventory forecasting, sales planning, budget forecasting and reporting on market analysis for the metals industry to senior management
- Creating and service programs for major equipment installations
- Troubleshooting delivery and freight issues
- Created and managed VMI supply and consignment programs for key account customers
- Signode Industrial Group, a division of Crown Holdings (CCK), is a $2.6 billion industrial packaging and technology company HQ in Tampa Bay, Florida, with over 6,900 employees globally
Education
financial accounting, marketing, small business management
Wilfred Laurier University
Leadership Theory and Practice, Financial and Managerial Accounting
University of Fredericton
Bachelor of Arts -
University of Western Ontario
01.1995
Skills
- National Accounts
- CRM/HubSpot
- Industrial Sales
- Pneumatics/Hydraulics
- Distribution Sales
- Strategic Planning/Budgets
- Operations Management
- Safety Training/Audits
- Project Management
Corporateindustrytraining
- Signode: Principals of Conduct
- Signode: Protecting Intellectual Property and Trade Secrets
- Signode: Avoiding Bribery and Corruption
- Signode: Global Anti-Corruption Certification
- Steel Making 101, Michigan USA
Volunteercommunity
- Head Coach, Grimsby Minor Hockey, 2018/2019, Grimsby, ON
- Head Coach, Dofasco Minor Hockey, 2017/2018, Hamilton, ON
- Head Coach, OBHL Ball Hockey, 2017, Hamilton, ON
- Assistant Coach, OBHL Ball Hockey, 2016
- Assistant Coach and Team Trainer, Stoney Creek Warriors AA Hockey Team, 2016, Hamilton, ON
- Certified OHMA Hockey Trainer, 2018
- United Way Leadership Giver, 2011-2015
- Head Coach, The Pond Summer Hockey, 2012, Burlington, ON
- Assistant Coach, Stoney Creek Baseball, 2014
- Assistant Coach, BLOMA, 2009, Burlington, ON
Additionalinformation
True, True, True
Personal Information
Title: Industrial Sales Leader
References
Available Upon Request.
Training
- Signode: Key Account Selling
- Signode: Value Added Selling
- Signode: Intelligent Pursuit of New Business
- Signode 80/20 Business Philosophy training including (Sales Management, Inventory Management, Product Development)
- Signode eLearning product training
- Dale Carnegie Leadership for Managers 2002
- Xerox Basic Selling 1997
- Xerox Solutions Selling 1997
Salesachievements
- Improved strapping, tools, and parts sales by $3.2M annually over 9 years
- Received Signode Gold Seal Award (President's Club) for elite sales 4 years
- Developed marketing plan for new Signode Grip Pack battery tool system, sold $320K of new Grip Pack tools (159 units) which generated over $90k in Gross Margin
- Lead project to sell and commission Canada's first automated axial coil wrapping system; $750k win with additional $400k in annual consumables revenue; sold four more Mk-1 systems generating $2.9M equipment revenue with consumables revenue of $300-$400k for each location
- Lead project to sell 3 M-24/7 Automated Strapping systems to key account resulting in $1.08M win with consumables revenue of $700k-$800k
- Sold 4 Coil Master automated coil wrapping systems generating $2.2 million and $300k consumables revenue per system: $30k annual parts revenue
- Canada's first Centralized Coil Packaging Line - $1.4 million
Languages
English
Native or Bilingual
Timeline
National Sales Manager
FROMM Packaging Systems Canada
06.2023 - 11.2024
Sales Manager, Capital Equipment
Itipack Systems
01.2023 - 06.2023
Regional Sales Manager, Midwest - Metals
Signode Industrial Group
01.2022 - 01.2023
Product Manager, Steel Products - Americas
Signode Industrial Group
01.2021 - 12.2021
Industry Manager, Metals - Canada
Signode Industrial Group
06.2006 - 12.2020
Leadership Theory and Practice, Financial and Managerial Accounting
University of Fredericton
Bachelor of Arts -
University of Western Ontario
financial accounting, marketing, small business management
Wilfred Laurier University
Similar Profiles
Mellisa RosarioMellisa Rosario
Administrative Assistant at Mauser Packaging Ltd. ( Canada )Administrative Assistant at Mauser Packaging Ltd. ( Canada )
MD AZADMD AZAD
Production Supervisor at Altium Packaging CanadaProduction Supervisor at Altium Packaging Canada
Hoi Ching Dawn ChanHoi Ching Dawn Chan
Logistics Clerk at Viva Media Packaging (Canada) LTD.Logistics Clerk at Viva Media Packaging (Canada) LTD.