Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Giulliana Maldonado

North Vancouver,BC

Summary

I have a bachelor’s in business administration from the University of Lima, Peru. I am currently 6 months away from finishing my MBA in Vancouver, Canada.

I am prepared to work as a team player and to perform effectively under pressure. I am also ready to face new challenges and take on new responsibilities that will allow me to expand my knowledge and contribute to the organization in achieving outstanding results.

I have more than 10 years of commercial, sales, marketing, and customer support background in insurance, banking, and retail.
In the last few years, I have also been responsible for digital marketing and strategy in my role as Product Owner.

I was trained by the Boston Consulting Group (BCG) to work in a Scrum framework and have almost 4 years of experience in agile methodology.

Overview

11
11
years of professional experience

Work History

Bancassurance Customer Care Product Owner

Pacifico Seguros
07.2022 - 10.2023
  • Deployment of digital self-care services for customers
  • Negotiate with stakeholders to improve the coverage of our products and enhance our after-sales service.
  • Increase customer satisfaction NPS to 80%.
  • Improving the FCR (First Contact Resolution) by 70%.

Strategy and Digital Marketing Product Owner

Pacifico Seguros
04.2021 - 07.2022

• Leader of the e-commerce sales channel and its redesign, for Auto, Accident, Home, and Travel insurance.

• In charge of yearly revenues above $10MM.

• Backlog's decision-making and the use of investments allocated to digital marketing and traffic generation.

Strategy and Digital Marketing Business Specialist

Pacifico Seguros
07.2020 - 04.2021
  • Negotiating with stakeholders to enhance the value proposition of insurance products sold through e-commerce.
  • Analysis and benchmarking of key competitors.
  • Generation of Sales and Expense Budget.
  • Identifying and signing commercial alliances with leading Web sites to increase sales.

Bancassurance Sales & Marketing Manager

Pacifico Seguros Lima, Perú
02.2019 - 07.2020
  • Responsible for the insurance distribution channel at "Mibanco", the leading bank in the micro-enterprise market.
  • Managed a budget above $50 million annually, overseeing optional and associated insurance plans.
  • I led the revolution of insurance sales through the Mibanco application.

Senior Executive of Retail and Alliances

Pacifico Seguros
05.2018 - 02.2019
  • Negotiate with stakeholders to secure deals with top retail commercial alliances to improve product terms and features in our portfolio.
  • Manage commercial campaigns through major retail channels such as Falabella, Financiera Oh and Cencosud Bank.
  • I generated new business opportunities, including the first online purchase of accident insurance on the Falabella platform.

Executive of Retail and Alliances

Pacifico Seguros
06.2016 - 05.2018

Assistant of Retail and Alliances

Pacifico Seguros
03.2015 - 06.2016

Bancassurance Analyst

Pacifico Seguros
03.2013 - 02.2015

Internship in Sales and Marketing

Pacifico Seguros
05.2012 - 03.2013

Education

MBA - Business Administration

University Canada West
Vancouver, BC
04.2024

BBA - Business Administration

University of Lima
Lima, Perú
12.2012

Skills

  • Hard Skills: Planning strategically, leading teams, managing products, predicting outcomes, creating marketing plans, negotiating, making business plans, formulating strategies, and managing sales
  • Soft Skills: Organized, enthusiastic, problem-solving, skilled at working with others, excellent communication abilities, motivated

Languages

English
Full Professional
Spanish
Native or Bilingual

Timeline

Bancassurance Customer Care Product Owner

Pacifico Seguros
07.2022 - 10.2023

Strategy and Digital Marketing Product Owner

Pacifico Seguros
04.2021 - 07.2022

Strategy and Digital Marketing Business Specialist

Pacifico Seguros
07.2020 - 04.2021

Bancassurance Sales & Marketing Manager

Pacifico Seguros Lima, Perú
02.2019 - 07.2020

Senior Executive of Retail and Alliances

Pacifico Seguros
05.2018 - 02.2019

Executive of Retail and Alliances

Pacifico Seguros
06.2016 - 05.2018

Assistant of Retail and Alliances

Pacifico Seguros
03.2015 - 06.2016

Bancassurance Analyst

Pacifico Seguros
03.2013 - 02.2015

Internship in Sales and Marketing

Pacifico Seguros
05.2012 - 03.2013

MBA - Business Administration

University Canada West

BBA - Business Administration

University of Lima
Giulliana Maldonado