GITIKA DUA
Toronto,CA
Summary
Creative and data-driven candidate with 3+ years of extensive knowledge of marketing strategies and media research. Passionate about driving brand awareness and product performance. Skilled at tracking marketing trends and interpreting results to develop innovative new procedures.
Overview
5
5
years of professional experience
Work History
Marketing Coordinator
Next Employment
01.2023 - 11.2023
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Utilizing Google Analytics and other tools to analyze campaign performance, identify areas for improvement, and optimize marketing strategies
- Managed CRM database to maximize customer outreach efforts and strengthen client relationships.
- Collaborating with cross-functional teams, including sales, product development, and design, to ensure cohesive brand messaging and consistent customer experience
- Optimized marketing budget allocation by tracking ROI and adjusting strategies accordingly.
- Assisting in the creation of marketing collateral, such as brochures, presentations, and website content, aligning with brand guidelines and target audience preferences
- Conducting A/B testing and implementing optimization strategies to improve email marketing campaigns, resulting in a 25% increase in email open rates from 10% and a 15% rise in click-through rates from 8%.
- Boosted brand awareness with target customer demographics with social, print, and email campaigns.
- Composed daily posts for social media and helped build corporate presence on Twitter, Facebook, and Instagram.
- Improved website visibility through development and implementation of SEO strategies.
Assistant Marketing Coordinator
India News
10.2018 - 12.2020
- Assisted in the development and implementation of digital marketing strategies, including SEO, SEM, and social media campaigns, resulting in a 30% increase in website traffic and improved online visibility
- Conducted keyword research and optimized website content to improve search engine rankings, driving organic traffic and achieving a 20% increase in search engine visibility
- Developed material that was both interesting and pertinent for a range of media, such as websites, blogs, e-newsletters, social media, print brochures, reports, ads, and presentations
- Utilized Google Analytics and other analytics tools to track and analyze website performance, generating actionable insights and recommending optimization strategies to improve user experience and conversion rates
- Gathered audio and videos from the field and edited it accordingly to present in front of an audience.
- Monitored the timely, accurate, and interesting material creation for several websites
- Conducted competitive analysis and market research to identify industry trends and opportunities for growth, providing insights for developing targeted marketing strategies.
- Aided in the organization of promotional events, driving increased attendance and resulting in greater brand exposure.
Education
Associates of Marketing, Marketing Management Digital Media -
Lambton College
Toronto, ON05.2023
Bachelors of Journalism & Mass Communication -
Indraprastha University
09.2020
Skills
- SEO/SEM Campaigns
- Branding & Positioning
- Social Media Management
- Communications management
- Business Administration
- Google Analytics
- Workflow Coordination
- Media Relations
- Customer Service
- SEO Optimizations
- MailChimp
- Strategic Marketing
- Project Management
- Contract Negotiation
- Adobe Analytics
- CRM & Marketing
- Graphic Design
- Budgeting & ROI
- Bid Management
- Keyword Research
Locations
- Toronto, ON
- Kitchener, ON
Timeline
Marketing Coordinator
Next Employment
01.2023 - 11.2023
Assistant Marketing Coordinator
India News
10.2018 - 12.2020
Associates of Marketing, Marketing Management Digital Media -
Lambton College
Bachelors of Journalism & Mass Communication -
Indraprastha University
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