Gissell Umana-Garcia
Long Branch,NJ
Summary
Passionate, skilled and results-driven professional with a proven track record in social media marketing. Demonstrated expertise in developing and implementing strategic social media campaigns to enhance brand awareness, drive engagement, and increase online visibility. Committed to leveraging my skills and experience to drive positive brand reputation and deliver measurable results.
Overview
5
5
years of professional experience
Work History
Social Media Manager, Virtual Assistant
Card Breakers LLC
05.2022 - Current
- Served as an administrator for the company's Facebook page, overseeing customer interactions, maintaining organized comment threads, and ensuring seamless content delivery
- Demonstrated meticulous attention to detail in tracking and managing incoming payments, ensuring accuracy and timely processing
- Monitored and responded to comments, messages, and inquiries promptly, ensuring a positive brand image and excellent customer experience.
- Created compelling and engaging content, managed their online community, and fostered meaningful connections with target audiences
- Implemented a streamlined invoice generation process, consistently completing weekly invoices promptly and precisely, supporting efficient financial management and accountability.
Order Writer
Whole Foods Market
03.2022 - 03.2023
- Ordered and merchandised Bakery products, as well as monitoring inventory control and replenishing products based on WFM ordering standards
- Maintained financial profitability by meeting and exceeding purchasing and sales targets
- Maximizes sales potential through effective and proper procedures for prepping, storing, rotating, stocking and merchandising product.
Team Leader, Social Media Manager
Planet of the Crepes
08.2018 - 03.2022
- Fostered a collaborative work environment, promoting open communication, knowledge sharing, and effective coordination among team members
- Proactively curated and published visually appealing posts that effectively represented and enhanced the brand's image, ensuring a cohesive and compelling online presence
- Contributed to the development and implementation of effective social media strategies to enhance brand visibility, reach, and audience connection, resulting in measurable increases in followers, likes, comments, and shares.
Social Media Marketing Intern
The American Friends of Jamaica, Inc
07.2021 - 10.2021
- Played a key role in managing and cultivating a highly engaged community on the company's Instagram platform, resulting in a significant increase in positive engagement metrics
- Worked closely with the Executive Director and collaborated with cross-functional teams to create compelling content, including visually appealing graphics and captivating captions, that resonated with the target audience and generated high levels of user engagement
- Utilized analytics tools to track key performance indicators and regularly provided insightful reports to optimize content and drive continuous improvement.
Education
Bachelor of Arts - Communication, Digital Marketing
Fairleigh Dickinson University
Teaneck, NJ02.2022
Skills
- Social Media Management
- Online Marketing Strategies
- Promotion Tactics Implementation
- Networking and Relationship Building
- Visual Storytelling
- Customer Demographics
Timeline
Social Media Manager, Virtual Assistant
Card Breakers LLC
05.2022 - Current
Order Writer
Whole Foods Market
03.2022 - 03.2023
Social Media Marketing Intern
The American Friends of Jamaica, Inc
07.2021 - 10.2021
Team Leader, Social Media Manager
Planet of the Crepes
08.2018 - 03.2022
Bachelor of Arts - Communication, Digital Marketing
Fairleigh Dickinson University
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