Hardworking and driven sales management professional equipped to revitalize sales operations and align procedures to maximize profits and client acquisition. Successful at improving sales procedures to streamline and strengthen processes. Multifaceted leader with analytical and diligent approach to building and leading strong teams.
Overview
23
23
years of professional experience
1
1
Certification
Work History
Sales Manager
Buen Hogar
02.2022 - 08.2023
Responsible for sales in the 4 stores in Guayaquil and 2 stores in Quito
Visual Merchandising, store layout and store front
Shopping and Implementation of new categories and commercial structure
Marketing Management and networks of the different categories and brands
Brand Development-Purchasing
Supervision of merchandise distribution for adequate supply in line stores
Advice on local and imported purchases: purchase and negotiation of the best prices and promotions with suppliers
WEB page management
MANAGER/ Norfac S
D Mujeres Beauty Market – Macronegocios s.a
09.2018 - 01.2020
Responsible for the Management and Management of the Managers of 22 stores nationwide
Selection of sales personnel and PDV supervisors
Control of sales growth and supervision of monthly store budgets
Opening and implementation of new stores nationwide
Visual Merchandising, store layout, and storefront
Management of the layout of new stores and renewal format of old stores
Implementation of visual merchandising in POS at the national level
Training of Sales personnel Responsible for monitoring trademarketing and promoters in POS
Local purchases: purchasing and negotiating the best prices and promotions with suppliers
Distribution and Monitoring of merchandise distribution for adequate supply in stores
Supervision of the Maintenance department
Purchasing coordinator
PYCCA
01.2013 - 05.2018
Purchases, control and supervision of sales growth in the different lines of my responsibility: Groceries (mass consumption), Bathroom, Kitchen, Bazaar, Glassware, School and Office, Leather goods, Bathroom textiles, kitchen and table textiles
Purchase planning; product promotion and development
Cost analysis and negotiation of the best prices
Continuous investigation of alternative sources of product supply to guarantee more competitive prices
Supervision of warehouses, review of display formats of my assigned lines
Knowledge of representatives and product distributions at the local and national level
Management and management of sales staff in stores
Responsible for Visual Merchandising of the product and image of the Store
Training for Sales personnel
Sub - Division Manager
PYCCA
01.2011 - 01.2013
Responsible for the Management and Management of Store Managers
Selection of sales personnel and managers for warehouses
Control and supervision of monthly budgets
Monitoring sales growth
Responsible for Visual merchandising
Product Manager
PYCCA
01.2008 - 01.2010
Responsible for the Furniture, Clothing, Electrical, Lighting, Outdoor, Toys, Christmas, Fashion and Jewelry Lines
Warehouse sales analysis and competition analysis
Attention from Local Suppliers
Product training for Sales staff
Supervision of warehouses in Guayaquil, Quito, Cuenca, review of featured product displays and promotions.
Sub - Merchandising Manager
PYCCA
01.2003 - 01.2010
Control of Merchandising personnel for all warehouses
Store layout management
Opening and implementation of new stores
Warehouse Manager
PYCCA
01.2001 - 01.2007
Warehouse Supervision, product control and personnel and Sales management
Education
Certificate - Marketing Management
Vicente Rocafuerte
Guayaquil, Ecuador
04.2012
Technician Degree - International Food
School of Chefs
Guayaquil, Ecuador
2007
Skills
Senior Executive with more than 23 years of experience Extensive experience in the Area of
Purchasing, Sales, Merchandising, Marketing and Warehouse Management
Persistent, Assertive, flexible to changes, proactive, focused on results and with excellent communication skills Ability to work with large work teams