Summary
Overview
Work History
Education
Skills
Certification
Languages
Awards
Timeline
Generic

Gisele Ramalho

Vancouver,BC

Summary

Innovative technology professional with diverse experience and a proven track record of enhancing systems and aligning technical solutions with business objectives. Skilled in leading projects from start to finish, contributing to organizational growth and success.

Persistent leader with expertise in strategic planning, problem-solving, and effective communication.

Possesses a strong understanding of business principles, project management, and team leadership. Collaborative by nature with a relentless work ethic.

Overview

25
25
years of professional experience
1
1
Certification

Work History

Co-Founder

SprintAdvisory
02.2023 - Current
  • Established foundational processes for business operations.
  • Initiated strategy to drive company growth and increase market share and profitability.

CMO

WayABA
02.2024 - 12.2024
  • Identified growth opportunities for product lines to enhance overall business positioning.
  • Expanded market share with targeted advertising campaigns and product positioning.
  • Managed budgets effectively while maintaining high-quality output from internal teams as well as external agencies.
  • Optimized digital presence, enhancing website design and improving search engine rankings.
  • Planned and executed marketing campaigns to target groups, areas and wider community.

Head of Marketing Communications

Activesoft
01.2019 - 02.2023
  • Knowledge in RD STATION, Semrush, Ubersuggest, Pipedrive, Google Analytics, Searche console, Facebook Ads, Google Ads, Reportei, trello, streamyard, Excel
  • Increased lead generation with targeted digital advertising campaigns aligned with business objectives.
  • Championed process improvement initiatives within the department resulting in increased efficiency of resource allocation.
  • Optimized website performance through data-driven user experience improvements and SEO best practices.
  • Revamped email marketing strategy to increase open rates, click-throughs, and conversions for target audiences.
  • Spearheaded corporate social responsibility initiatives that enhanced community presence while aligning with the company''s core values.
  • Created and managed social media campaigns to increase brand engagement.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Optimized email campaigns to increase open and click-through rates.
  • Improved website visibility through development and implementation of SEO strategies.
  • Wrote and distributed press releases to increase brand visibility.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.

Co-founder

Activesoft
12.2002 - 01.2021
  • Facilitated strategic planning sessions to align team objectives with overarching business goals.
  • Established foundational processes for business operations.
  • Spearheaded corporate social responsibility initiatives, improving company reputation and community engagement.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

Founder

Everyday belezaria
07.2016 - 10.2020
  • Analyzed financial reports to identify trends and inform strategic decision-making.
  • Established a successful business by identifying market needs and developing innovative solutions.
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
  • Created organization's mission and vision statements for use by employees.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Developed strong partnerships with key industry players, contributing to an increased market presence.
  • Founded performance- and merit-based evaluation system to assess staff performance.
  • Directed technological improvements, reducing waste and business bottlenecks.

Advogada | Lawyer

Gf Advocacia
01.2000 - 12.2010
  • Prepared and reviewed contracts and other legal documents following applicable regulations.
  • Analyzed and applied legal principles and performed legal research to support litigation strategy.
  • Represented clients in court proceedings, hearings and arbitrations.
  • Advised clients on variety of legal matters, including corporate governance, intellectual property, labor law and taxation.
  • Drafted precise contracts that clearly outlined obligations between parties while anticipating potential areas of conflict or dispute.
  • Researched and wrote contracts, agreements and proposals.
  • Represented clients in court hearings and in negotiations with other parties.

Education

Business English -

SSLC Sprott Shaw Language College
Vancouver, BC
02-2025

Neuromarketing, Consumers, Brands And Market

Fundação Getulio Vargas
Brazil
01.2021

MBA - Service Marketing

UNI-RN
01-2019

Bachelor of Science - Accounting

Universidade Potiguar
Brazil
01.2004

Bachelor of Science - Law

Universidade Potiguar
Brazil
01.1999

Skills

  • Leadership

  • Advertising

  • Operations management

  • Innovation skills

  • Problem-solving

  • Visionary leadership

  • Website management

  • Creative thinking

  • Microsoft office

  • Marketing plan development

Certification

  • Quarta Revolução Industrial: Inteligência Artificial e Aprendizado de Máquina
  • Email e Newsletter marketing Foundations
  • AI for Leaders

Languages

Espanhol
Elementary
ingles
Professional Working
Portuguese
Native or Bilingual
French
Limited Working

Awards

Entrepreneurial company award MPE BNB 

Timeline

CMO

WayABA
02.2024 - 12.2024

Co-Founder

SprintAdvisory
02.2023 - Current

Head of Marketing Communications

Activesoft
01.2019 - 02.2023

Founder

Everyday belezaria
07.2016 - 10.2020

Co-founder

Activesoft
12.2002 - 01.2021

Advogada | Lawyer

Gf Advocacia
01.2000 - 12.2010

Business English -

SSLC Sprott Shaw Language College

Neuromarketing, Consumers, Brands And Market

Fundação Getulio Vargas

MBA - Service Marketing

UNI-RN

Bachelor of Science - Accounting

Universidade Potiguar

Bachelor of Science - Law

Universidade Potiguar

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Gisele Ramalho