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Summary
Overview
Work History
Education
Skills
Certification
Software
Accomplishments
My Articles
Work Availability
Gaming
Hi, I’m

Giridhara Raam Madhusoodhanan

Marketing Manager
Mississauga,ON
Where you stumble and fall, there you discover the gold.
Joseph Campbell
Giridhara Raam Madhusoodhanan

Contact me

Email id: giri23692@gmail.com

Linkedin: https://www.linkedin.com/in/giridhara-raam-m-1766315b/

Summary

A passionate marketer with seven years of experience. Have always been impactful in previous organizations by delivering historical results and facilitating teams with multiple marketing activities. Have worked on new product launches starting from market research, competitor analysis, content development for new product, product positioning, help documents, product UI, sales enablement materials, customer reviews, marketing materials and more.

Created several sales enablement and marketing materials like whitepapers, ebooks, blogs, battle cards press releases, PR articles, thought leadership pieces, landing pages and webinars for target personas. Have taken care of product communities and social media by maintaining excellent relationship with customers, leads and prospects.

Overview

7
years of professional experience
6
years of post-secondary education
4
Certificates
3
Languages

Work History

Kaseya
Mississauga, ON

Social and Community Manager
05.2021 - Current

Job overview

  • Generated record breaking MQLs and revenue for Kaseya.
  • Achieved 123% and 134% of MQL goals in Q3 and Q4 of 2021 from Community.
  • Achieved 91% of MQL goals in Q1 and Q3 of 2022 from Community and Social.
  • Achieved 83% of MQL goals in Q2 and Q4 of 2022 from Community.
  • Generated 125K and 105K in revenue for 2021 and 2022 from just 14K budget allotted.
  • Created highest conversion rate of 25% approximately from community, leading all channels of marketing.
  • Had highest ASP (Average Selling Price) among all channels for every quarter.
  • With just 4K budget given to me every quarter, ROI was minimum 35K from communities.
  • Generated valid MQLs from external communities.
    Managed social media profiles by designing banners, videos, creating content and scheduling of posts every week.
  • Created content for product marketing collaterals including blogs, press releases, PR articles, etc.
  • First in-house to create, direct and promote IT Podcast show. Contacted and established influencers for product promotions.
  • Analyzing market and delivered marketing materials for sales-enablement.
  • Establishing SOV and analyzing same for improvements. Black belt in competitor analysis, growth, new features, expansion, product positioning and market penetration.

ManageEngine, a division of Zoho Corporation
Chennai, India

Product Marketing Manager
07.2016 - 05.2021

Job overview

  • Evangelized multiple products related to endpoint management and security, bringing in new leads, driving them through marketing funnel and delivering them to sales team.
  • Spoke at seminars, tradeshows, and webinars for product and brand promotions.
  • Performed competitor analysis for determining product positioning and pricing.
    Created marketing strategies, their implementation and analyzed ROI.
  • Generated marketing qualified leads, nurtured them and enabled them for sales.
  • Looked out for happening cyber threats and formulating marketing campaigns to leverage security demand that has been established in market.
  • Created help documents, blogs, e-books, whitepapers, landing pages, webpages, presentations, UI text, case studies, games, comic and more for IT management product.
  • Presented webinars and seminars on IT device management topics for stakeholders, customers, and prospects.
  • Performed market and competitor analysis for product positioning, market penetration and brand management.
  • Generated leads from third party channels, influencer marketing and community engagement.
  • Orchestrated several seasonal and quarterly marketing campaigns for lead generation, brand awareness and lead nurturing.
  • Participated in product seminars and tradeshows to promote product capabilities and generate sales-qualified leads.

Education

Anna University
Chennai, India

MBA from Marketing And Operations
06.2014 - 06.2016

Kalasalingam University
Virudhunagar, India

Bachelor of Technology from Mechanical Engineering
06.2009 - 06.2013

Skills

Search Engine Optimization

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Certification

The Podcast Masterclass: The Complete Guide to Podcasting

Software

Salesforce Marketing Cloud

Salesforce Pardot

Hubspot

Google Analytics

Meltwater

Hootsuite

Biteable

Microsoft office

Canva

Zoho Social

Promo

Camtasia

Mention

Zoho CRM

Zoho Campagins

Zoho Projects

Atlassian Confluence

Zoho Connect

Google Docs

Visio

Semrush

Ahrefs

Zoho Marketing Automation

Audacity

Adobe Premier Pro

Sprout Social

Piktochart

Accomplishments

  • Achieved historic Lead Generation Metrics at Kaseya. With just 14K annual marketing budget generated 300K+ in revenue from community and social media.
  • Have launched two IT management products at Zoho Corporation, and managed/improved existing products revenue enormously.
  • Been one of the top content creator for Zoho, with my blogs receiving the highest traffic and top of SEO even now.

My Articles

  • https://www.redhat.com/sysadmin/questions-for-employer
  • https://www.itnext.in/article/2019/06/03/protect-your-business-%E2%80%93-6-reasons-why-data-backups-are-important
  • https://www.cyberdefensemagazine.com/emerging-trends-and-cyber-security-best-practices-for-businesses-in-2019/
  • https://www2.cso.com.au/article/635888/good-enterprise-security-begins-effectively-handling-vulnerabilities/
  • https://dzone.com/users/3002395/giridhararaam.html
  • https://download.manageengine.com/images/security-advisor-me-february-2019-safe-surfing.pdf
  • https://informationsecuritybuzz.com/gdpr-one-year-on-what-have-we-learned/
  • https://www.idgconnect.com/article/3583251/security-warning-are-you-ready-for-eternalrocks.html
  • https://www.datacenterknowledge.com/archives/2017/05/31/think-wannacry-huge-wait-eternalrocks
  • https://www.helpnetsecurity.com/2018/01/22/escape-future-ransomware-attacks/
  • https://thehackernews.com/2019/07/best-cybersecurity-frameworks.html
  • https://www.idevnews.com/stories/7112/5-DevOps-Trends-That-Set-the-Stage-for-2018
  • https://www.itbriefcase.net/8-factors-that-influence-enterprises-in-choosing-the-right-desktop-management-solution
  • https://blogs.manageengine.com/author/giridhara-raam
Availability
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Gaming

Gaming has always been my go-to-relaxation routine, love to play FIFA, RPG and first-person shooter games. Used to stream games for fun and entertainment.

Giridhara Raam MadhusoodhananMarketing Manager