Ginny Lalonde
Senior Digital Marketer
Oakville,ON
Summary
Highly accomplished and results-driven Certified Digital Marketer with extensive experience in B2B SaaS environments (PLG and SLG). Proven track record of exceeding sales qualified pipeline and revenue goals through strategic digital marketing initiatives. Expertise in managing $1M+ budgets, optimizing multi-channel campaigns (paid search, social, ABM, display), and driving significant ROI improvements. Skilled in leveraging data-driven insights, A/B testing, and advanced analytics to enhance campaign performance and brand consistency. Adept at leading teams and implementing process improvements for increased efficiency and collaboration.
Overview
11
11
years of professional experience
6
6
Certifications
Work History
Senior Manager, Digital Marketing
Kore.ai
01.2024 - 02.2025
- Lead global digital strategy and execution across paid search, social, display, and ABM for Enterprise and SMB lead generation.
- Optimized $1.5M+ annual budget, achieving a 30% increase in ROI and 20% reduction in wasted ad spend.
- Drove consistent quarter-over-quarter improvements in campaign efficiency, impacting engagement, pipeline, and revenue.
- Implemented multi-touch B2B campaign attribution through UTMs and comprehensive performance reporting.
- Mentored junior marketers, fostering best practices in digital marketing performance.
- Implemented monday.com to increase marketing team efficiency.
Digital Advertising Manager
Prophix
01.2023 - 01.2024
- Strategically managed $1M annual global digital advertising budget, optimizing campaigns across all buyer journey stages.
- Enhanced campaign efficiency, reducing CPL and boosting engagement through data-driven analysis and A/B testing.
- Targeted ICPs across key verticals on LinkedIn, Google, and Demandbase, improving conversions and key performance metrics.
- Implemented process improvements to streamline paid media campaign execution and performance reporting.
Marketing Operations Manager
Prophix
01.2022 - 01.2023
- Managed end-to-end campaign processes, from planning to execution and performance analysis
- Played a crucial role in shaping the company’s digital marketing strategy, leveraging data-driven insights to enhance ROI
- Delivered precise monthly campaign metric reports based on account performance and business objectives, driving increased lead generation
- Positioned as a pivotal link within paid digital and marketing operations, offering vital insights and strategic recommendations to internal stakeholders based on performance data and budget considerations
Digital Advertising Coordinator
Prophix
04.2021 - 01.2022
- Played a key role in growing the company's digital paid advertising presence on various paid platforms
- Created and maintained diverse digital advertising campaigns and creatives across paid channels
- Conducted impactful A/B testing and managed campaign optimization, making agile adjustments following post-launch analysis
- Provided critical campaign-related information to the department, covering KPIs, design, creative, and execution
- Collaborated with specialized teams for content production, design, and web development to ensure seamless customer journey
- Diligently monitored, tracked, analyzed, and reporting campaign data throughout lifecycle
Project Manager
Nationwide Audio Visual
05.2018 - 03.2021
- Successfully oversaw and managed audio visual implementation projects for major clients such as Metrolinx, University of Toronto, CAMH, and Apotex Pharmaceuticals
- Contributed to weekly marketing meetings by creating compelling content to maintain brand consistency across social media platforms
- Managed client invoicing according to project milestones and completion levels
Digital Project Manager
Marketspace Design Group
12.2016 - 01.2018
- Managed the website design and development for major clients including Rogers Communications, Burnbrae Farms, BIC, and RSA Canada
- Led the creation of email blasts, e-newsletters, contests, and landing pages to effectively market client product
- Managed external marketing and social media initiatives for clients, improving digital presence
- Developed comprehensive digital marketing content calendars for multiple social media platforms to ensure brand consistency
Project Manager, Ford Motor Company Team
Davis Design
08.2014 - 05.2015
- Directed and managed planning, design, and production for projects serving Ford Motor Company clients and stakeholders
- Oversaw design and content for the official Canadian Quick Lane website
- Managed online Extended Service Plan campaigns and ESP Headquarters
Education
Certified Digital Marketing Professional -
Digital Marketing Institute
09.2020
B.A. - Double Major Psychology & Sociology
University of Western Ontario
10.2014
Skills
- Platform Proficiency (Google Ads, LinkedIn Ads, Demandbase, 6sense)
- Data Analysis & Reporting (Google Analytics, KPI Analysis)
- Campaign Optimization (A/B Testing, UTM Tracking)
- Strategic Thinking (Budget Management, Strategy Development)
- Data-Driven Decision Making
Accomplishments
- FY2022 Marketing MVP Award Winner
- 3x WoW Award Winner
Certification
- LinkedIn Marketing Strategy Certification
- Demandbase ABX Digital Advertising Specialist Certification
- HubSpot Digital Advertising Certification
- Google Ads Certification
- LinkedIn Marketing Fundamentals Certification
- Kore.ai Academy AI Prompt Engineering Certification
Timeline
Senior Manager, Digital Marketing
Kore.ai
01.2024 - 02.2025
Digital Advertising Manager
Prophix
01.2023 - 01.2024
Marketing Operations Manager
Prophix
01.2022 - 01.2023
Digital Advertising Coordinator
Prophix
04.2021 - 01.2022
Project Manager
Nationwide Audio Visual
05.2018 - 03.2021
Digital Project Manager
Marketspace Design Group
12.2016 - 01.2018
Project Manager, Ford Motor Company Team
Davis Design
08.2014 - 05.2015
Certified Digital Marketing Professional -
Digital Marketing Institute
B.A. - Double Major Psychology & Sociology
University of Western Ontario
Similar Profiles
Ravi GondRavi Gond
Sales Engineering Manager at Kore.aiSales Engineering Manager at Kore.ai
DAVID C. MARTINDAVID C. MARTIN
Senior Principal Architect at Kore.aiSenior Principal Architect at Kore.ai
TSS BHARATTSS BHARAT
Associate Software Engineer at Kore.aiAssociate Software Engineer at Kore.ai
SOHANG MATHURSOHANG MATHUR
DIRECTOR - ENTERPRISE SALES at Kore.aiDIRECTOR - ENTERPRISE SALES at Kore.ai
Giovanna CarterGiovanna Carter
Dental Assistant at Dr, Utaca ChenDental Assistant at Dr, Utaca Chen