GILBERT KOFI MENSAH
John’s,NL
Summary
To become a detail-oriented, adaptable, and renowned marketer or researcher in a competitive business environment. My interest is to develop a career that combines research, marketing, project and operations management, and maintaining an interest in public engagement and entrepreneurship.
Overview
8
8
years of professional experience
Work History
Sales and Marketing Specialist, Intern
Stella’s Circle
05.2023 - Current
- Assist in the development and execution of marketing campaigns to promote Stella's Circle programs, services, and events
- Help manage and grow Stella's Circle's presence on various social media platforms, including content creation, scheduling posts, monitoring engagement, and analysing performance metrics
- Conduct research to identify target audiences, trends, and competitor analysis
- Provide insights and recommendations to enhance Stella's Circle's marketing strategies and outreach efforts
- Help maintain customer relationship management (CRM) systems, update contact databases, and assist in follow-up communications
- Assist in monitoring and analyzing marketing campaign performance using various tools and platforms
- Prepare reports on key metrics, trends, and recommendations for optimization
- Work closely with the sales and marketing team to ensure cohesive branding, messaging, and alignment of efforts
- Attend training sessions, workshops, and networking events to enhance skills and knowledge
Senior Marketing and Communication specialist
Guide To The Good
05.2023 - Current
- Develop and execute comprehensive marketing strategies to raise awareness of Guide To The Good and its services
- This includes identifying target audiences, defining key messages, and planning effective marketing campaigns
- Ensure consistency and integrity of Guide To The Good's brand across all marketing and communication channels
- Develop and enforce brand guidelines to maintain a strong and recognizable brand identity
- Lead the development of high-quality content for various channels, including website, social media, email newsletters, and print materials
Administrative Support
Walmart
11.2022 - 05.2023
- Organising and restocking shelves, ensuring products are properly labelled and priced, and maintaining a neat and organised sales floor
- Assisting in inventory control by conducting regular stock counts, identifying discrepancies, and working with the inventory management system to ensure accurate stock levels
- Monitoring inventory levels and restocking products as needed throughout the night to ensure availability for customers during regular store hours
- Adhering to safety protocols and guidelines to ensure a secure work environment
- This may include proper handling of equipment, following safety procedures, and reporting any hazards or incidents to management
- Efficiently managing time and prioritising tasks to meet deadlines and ensure that products are stocked and the store is ready for the next day's business
- Following company policies and procedures, including those related to inventory control, safety regulations, and customer service standards
Research Assistant
Memorial University of Newfoundland and Labrador
09.2022 - 12.2022
- Collect and organise research data using appropriate methods and tools
- Conduct comprehensive literature reviews on specific research topics, summarize relevant studies, and identify gaps or areas for further investigation
- Assist in creating research materials, questionnaires, and experimental procedures
- Organize and maintain research data and records in a secure and systematic manner
- Adhere to ethical guidelines and protocols governing research activities
- Ensure proper handling and storage of research materials and maintain the confidentiality and privacy of participants' data.
Sales and Marketing Manager
Donewell Insurance
01.2021 - 12.2021
- Providing leadership, guidance, and coaching to a team of insurance sales representatives or agents to achieve sales targets and performance goals
- Developing and implementing strategic sales plans and initiatives to expand the company's customer base, increase sales revenue, and meet or exceed sales targets
- Conducting training programs and workshops to enhance the selling skills, product knowledge, and overall performance of the sales team
- Collaborating with senior management to establish sales targets and quotas for the sales team, and ensuring these targets are effectively communicated and understood by team members
- Analysing market trends, customer needs, and competitive intelligence to forecast sales projections and develop sales budgets for the team or department
- Continuously reviewing and refining the sales process, identifying bottlenecks or areas of inefficiency, and implementing strategies to streamline workflows and improve sales effectiveness
- Relationship Management: Building and maintaining strong relationships with key clients, brokers, and other business partners to foster long-term partnerships and maximize business opportunities
- Reporting and Analysis: Preparing regular sales reports, performance dashboards, and analysis to present to senior management, highlighting key insights, trends, and recommendations
- Conducting market research and competitive analysis to identify new business opportunities, target markets, and emerging trends in the insurance industry
Insurance Claim Clerk
Vanguard Insurance
09.2019 - 07.2020
- Assisting in the processing and issuance of insurance policies, including verifying information, entering data into the system, and ensuring accuracy
- Organizing and maintaining policy files and related documents, such as applications, endorsements, and claims forms
- Interacting with clients, policyholders, and agents to address inquiries, provide policy information, and resolve basic issues or concerns
- Accurately entering policy details, claims information, and client data into the computer system or database
- Processing policy changes, endorsements, and cancellations as requested by clients or agents, and updating policy records accordingly
- Assisting with claims handling processes, including receiving and documenting initial claim reports, forwarding claims to the appropriate department, and maintaining claim records
- Administrative Support: Providing general administrative support to the insurance department or team, such as answering phones, scheduling appointments, and assisting with filing and other clerical tasks.
Assistant Market Analyst
Data Bank
03.2015 - 08.2018
- Analyze market data and financial information to identify patterns, trends, and insights
- Use statistical techniques and financial models to interpret data and generate reports or presentations for decision-making purposes
- Market Intelligence, monitor and track market trends, economic indicators, and regulatory changes that may impact the bank's products, services, or target market
- Stay updated on industry news, market reports, and competitor activities to provide valuable insights
- Market Segmentation, assist in segmenting the bank's target market based on demographic, geographic, or behavioural characteristics
- Contribute to the development of customer profiles and personas to support marketing and sales strategies
- Assist in developing sales forecasts, market projections, and demand analysis for existing and new products or services.
Intern
Ghana Revenue Authority
09.2015 - 09.2016
- Assist in data entry and documentation tasks related to taxpayer information, financial transactions, and other relevant data
- Ensure accuracy and completeness of data records
- Taxpayer Assistance: Provide support to taxpayers by responding to inquiries, assisting with tax forms and documents, and guiding them through the tax filing process
- Address basic tax-related questions and concerns
- Tax Compliance Monitoring: Assist in monitoring tax compliance by reviewing taxpayer records, conducting compliance checks, and identifying any inconsistencies or discrepancies
- Contribute to the identification of potential non-compliant taxpayers
- Tax Return Processing: Support the processing and verification of tax returns submitted by individuals and businesses
- Tax Audit Support: Assist in tax audit activities by reviewing taxpayer records, collecting necessary documentation, and providing support to auditors as needed
- Help ensure compliance with audit procedures and assist in the resolution of any identified discrepancies
Education
Ph.D - Marketing
University of Ghana Business School
Ghana, Accra2025
MBA - Business Administration (SEE)
Memorial University of Newfoundland
St. John's, NL10.2023
Master of Philosophy - Marketing
University of Ghana Business School
Ghana, Accra06.2020
Bachelor of Business Administration - Marketing
Methodist University College
Ghana, Accra2015
High School Diploma -
Ghana International School,
Ghana, Accra2009
Skills
- Effective leadership skills
- Strategic thinker / Decision maker
- Effective communication skills
- Excellent team player
- Adaptable and Flexible
- Problem solver
- Energetic and Attentive to details
- Ability to multi-task and adapt to change
- Negotiation skills
- Application of Smart-PLS, Microsoft word, excel, power points, Statistical Package for Social Sciences(SPSS),
Accomplishments
- Research skills
- Quantitative Analysis
- Analysis using SmartPLS and SPSS
- Application of theories to research works
- Article writing
- Conferences paper writing
- Workshops
- Queen Elizabeth Scholarship (QES)-SmartPLS Tutorials
- Participant, Political Marketing Seminar
- Participant, Executive Media Skills
- Participant, Quantitative Research Training Seminar
- UG-GN research colloquium
- Participant, Customer Care Management
- Participant, Championing Organizational Change
Affiliations
Vice President; Graduate Student Association, University of Ghana
Secretary; Ghana Association of Methodist Student Union (Methodist University); March 2012-
April 2013
Protocol Officer; Ghana Association of Methodist Student Union (Methodist University); August
2014- September 2015
swimming, reading, site seeing, hiking
I love to swimming, site seeing, hiking and reading at my lesiure.
Reference
Upon request
Timeline
Sales and Marketing Specialist, Intern
Stella’s Circle
05.2023 - Current
Senior Marketing and Communication specialist
Guide To The Good
05.2023 - Current
Administrative Support
Walmart
11.2022 - 05.2023
Research Assistant
Memorial University of Newfoundland and Labrador
09.2022 - 12.2022
Sales and Marketing Manager
Donewell Insurance
01.2021 - 12.2021
Insurance Claim Clerk
Vanguard Insurance
09.2019 - 07.2020
Intern
Ghana Revenue Authority
09.2015 - 09.2016
Assistant Market Analyst
Data Bank
03.2015 - 08.2018
Ph.D - Marketing
University of Ghana Business School
MBA - Business Administration (SEE)
Memorial University of Newfoundland
Master of Philosophy - Marketing
University of Ghana Business School
Bachelor of Business Administration - Marketing
Methodist University College
High School Diploma -
Ghana International School,
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