Gilbert Arroyo
Hollywood
Summary
E-commerce leader with a successful history at Reebonz Ltd, generating over $3.2M in revenue through effective marketplace management and data-driven strategies. Skilled in merchandise planning and brand development, strengthening supplier partnerships and improving sales outcomes. Proficient in utilizing trend analysis to enhance inventory management and increase profitability.
Overview
22
22
years of professional experience
Work History
Co-founder, ecommerce director
MUXE mezcal y distribución
Guadalajara
07.2019 - 08.2025
- Oversaw daily operations for B2B Shopify site, streamlining processes for wholesale mezcal distribution.
- Developed Mezcal wholesale distribution B2B site and point of sale system in Mexico, enhancing sales channels for local producers.
- Managed supply chain operations for efficient product distribution.
- Established partnerships with retailers, increasing market presence and accessibility of mezcal products.
- Collaborated with local producers to source high-quality mezcal.
Manager for E-Commerce Platforms & Affiliate Marketing
Reebonz Ltd
Los Angeles
09.2018 - 09.2021
- Directed management of e-commerce platforms, including eBay, Amazon, and Shopify, to optimize sales performance.
- Oversaw affiliate marketing initiatives through Rakuten, driving revenue growth and expanding market reach.
- Generated over $3.2M in revenue for 2020, achieving an 18% increase from 2019.
- Developed site merchandising strategies tailored to regional markets in US and LATAM, improving customer engagement.
- Allocated merchandise for North America, managing a budget of $40M annually.
- Collaborated with marketing team to establish quarterly sales calendar cadence.
- Performed data analysis and forecasting to support merchandise selection for buying team.
Allocation Manager and Site Merchandiser (E-Commerce)
Reebonz Ltd
Mexico City
12.2016 - 09.2018
- Allocated $120M merchandise for global markets, optimizing inventory distribution.
- Curated international product selections for content creation, increasing brand visibility.
- Executed daily site merchandising for over 1,600 SKUs.
- Planned merchandise mix monthly, handling values exceeding $40M.
- Generated sales surpassing $80M annually.
- Developed pricing strategies that accelerated merchandise clearance, enhancing cash flow.
- Partnered with marketing to craft global campaigns, boosting sales and conversions.
- Forecasted regional market demand to optimize product life cycle management.
Senior Merchandiser (E-Commerce)
Reebonz Ltd
Singapore
01.2015 - 12.2016
- Achieved sales targets across all channels through strategic merchandise allocation.
- Optimized merchandise allocation, markdowns, and promotions to enhance sell-through.
- Planned and allocated merchandise to maximize daily, weekly, and monthly sales performance.
- Collaborated with marketing team to develop promotions and sales strategies.
- Forecasted sales changes to align inventory with seasonal trends and consumer behavior.
- Recommended purchasing strategies to optimize inventory based on merchandise performance data.
- Provided buyer feedback on stock levels and sales trends to inform decision-making.
Senior Buyer
Reebonz Ltd
Florence
08.2012 - 01.2015
- Forecasted sales to facilitate allocation of €24M annual buying budget.
- Sourced merchandise and buying agents to manage €2M monthly budget, ensuring alignment with purchasing strategy.
- Conducted trend analysis to identify optimal products for purchase.
- Collaborated with marketing team to align buying strategy with sales objectives.
- Researched new products and buying channels to support business expansion efforts.
- Coordinated with offshore teams to streamline merchandise allocation process.
E-Commerce Business Developer
Reebonz Ltd
Singapore
08.2009 - 08.2012
- Acquired regional and international merchants for flash sales initiatives.
- Acquired merchants for local consignment sales partnerships, driving business expansion.
- Secured buying agents across Europe to enhance sourcing capabilities.
- Executed media partnerships with local, regional, and international digital firms to increase market visibility.
- Conducted extensive research on partner acquisition, buying strategies, and merchant operations.
- Actively participated in launching business model, establishing product sourcing diversification.
E-commerce Producer
e-Fusion Ltd
Hong Kong
06.2009 - 08.2009
- Executed production of sales events in Hong Kong, achieving seamless event experiences for attendees.
- Developed visual content, copywriting, and marketing materials tailored for Hong Kong market, enhancing brand engagement.
- Oversaw merchant acquisition initiatives and established local partnerships.
- Managed marketing strategies aligned with headquarters directives, driving local market initiatives.
- Conducted extensive research to inform the company’s business model strategy.
Photo Editor
3CMedia
Hong Kong
01.2008 - 05.2009
- Produced and edited visual content for Prestige and Cotay Style, enhancing overall publication quality.
- Delivered compelling stories and visuals that aligned with editorial line-ups, engaging target audiences.
- Directed creative aspects of advertorials and editorial pieces.
- Managed supplier team to ensure alignment with unique publication styles, maintaining brand consistency.
Production Manager
3CMedia
Hong Kong
01.2007 - 01.2008
- Collaborated with the IT department to procure and implement technologies, reducing production costs by HKD 2,000,000.
- Supervised logistics with circulation manager, ensuring timely and budget-compliant delivery of final products.
- Coordinated with printing house to uphold high-quality standards in final outputs.
- Produced and managed multiple publications, increasing organizational visibility.
Art Director
EDNO Magazine
Sofia
01.2005 - 12.2006
- Led a team of designers, photographers, and illustrators to generate compelling visual narratives.
- Oversaw art direction of magazine website, enhancing cohesive user experience across platforms.
- Guided creative direction for editorial layouts and visual storytelling.
- Conceptualized and produced visual content tailored to engage diverse audiences.
- Collaborated with writers and photographers to establish unified themes across projects.
- Managed design teams to meet project deadlines and uphold quality standards.
- Directed photo shoots and coordinated production efforts, ensuring high-quality visual output through effective supervision of post-production.
Contributing Editor
Time Out Group
Beijing
08.2004 - 12.2004
- Created high-quality visual content that improved magazine layouts and engaged readers.
- Crafted compelling visual narratives using innovative photography techniques, enriching storytelling in editorial projects.
- Coordinated with editors to align creative vision across publications, enhancing overall editorial consistency.
- Provided design, photography, and art direction for multiple magazines and editorial projects.
Production Assistant
FW Mexico
Mexico City
11.2003 - 12.2003
- Coordinated backstage logistics during high-pressure fashion events, improving overall event execution.
- Streamlined rehearsal schedules and processes in partnership with production teams.
- Collaborated with senior merchandiser on daily tasks, enhancing trade show performance.
- Oversaw showroom operations for potential buyers, facilitating a seamless purchasing experience.
Education
Bachelor of Arts - Communications specialization in Advertising & Design
Universidad Iberoamericana
Mexico City, Mexico01-2004
Skills
- E-commerce management
- Marketplace oversight
- Merchandise planning
- Brand strategy
- Site merchandising
- Pricing strategy
- Forecasting sales
- Inventory control
- Procurement management
- Supplier management
- Wholesale purchasing
- SEO strategies
- Data analysis
- Market trends
- Affiliate strategy
Languages
- Spanish
- Italian
- English
Timeline
Co-founder, ecommerce director
MUXE mezcal y distribución
07.2019 - 08.2025
Manager for E-Commerce Platforms & Affiliate Marketing
Reebonz Ltd
09.2018 - 09.2021
Allocation Manager and Site Merchandiser (E-Commerce)
Reebonz Ltd
12.2016 - 09.2018
Senior Merchandiser (E-Commerce)
Reebonz Ltd
01.2015 - 12.2016
Senior Buyer
Reebonz Ltd
08.2012 - 01.2015
E-Commerce Business Developer
Reebonz Ltd
08.2009 - 08.2012
E-commerce Producer
e-Fusion Ltd
06.2009 - 08.2009
Photo Editor
3CMedia
01.2008 - 05.2009
Production Manager
3CMedia
01.2007 - 01.2008
Art Director
EDNO Magazine
01.2005 - 12.2006
Contributing Editor
Time Out Group
08.2004 - 12.2004
Production Assistant
FW Mexico
11.2003 - 12.2003
Bachelor of Arts - Communications specialization in Advertising & Design
Universidad Iberoamericana