GIFT OGECHI WOGU
Edmonton
Summary
Strategic Communications, Marketing, and Content professional with 5+ years of experience in communications, content strategy, public relations, digital marketing, and brand development. Proven ability to craft and execute results-driven strategies, manage complex communications challenges, and create compelling, optimized content for diverse audiences across multiple platforms. Skilled at fostering stakeholder collaboration and driving brand impact through innovative storytelling and data-driven marketing.
Overview
7
7
years of professional experience
Work History
Content Specialist
Homeward Trust
01.2025 - Current
- Researching, writing and editing content for various platforms, channels and audiences.
- Developing and implementing content management plans and editorial calendars.
- Creating visual content and graphics for social media and web.
- Managing and optimizing website (WordPress) front-end and back-end development.
- Monitoring social media trends and best practices in content planning and generation.
- Providing support for emergent and crisis communications.
Marketing Consultant (Volunteer)
SCALEDai Consulting Inc
06.2024 - 12.2024
- Developed and implemented internal and external communication strategies to enhance brand visibility and client engagement.
- Oversaw the execution of marketing campaigns, ensuring alignment with client objectives and timely delivery.
- Coordinated events and managed media interactions to support brand promotion and public engagement.
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 05.2024
- Developed brand strategies for healthcare organizations, enhancing digital presence via social media and website management.
- Delivered communication strategies and responses to RFPs that secured three contracts in the first month, effectively positioning client initiatives.
- Led onboarding and registration processes, coordinated brand insurance matters, and conducted staff performance evaluations, supporting team integration and growth.
- Built trusting relationships with clients and healthcare professionals, advocating for individuals through clear, inclusive communication.
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
- Coordinated events, including Accountex London 2022, and increased client signups by 15% through effective public relations strategies.
- Created and managed content for web platforms, improving the overall digital experience and stakeholder engagement.
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
- Led the execution of large-scale international marketing campaigns, including influencer marketing and event planning.
- Tracked KPIs to ensure effective campaign performance and alignment with strategic goals.
- Oversaw Facebook's Novi campaign script, development, and execution; oversaw Google X Snapchat's campaign for a new filter on android phones.
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
- Managed the launch of new products and created press releases, ensuring seamless communication strategies across platforms.
- Planned and executed digital campaigns, increasing brand engagement and media presence.
Brand Manager
Picmycase
05.2020 - 08.2020
- Developed and implemented strategic communication plans by researching market trends, identifying customer needs and optimizing brand visibility across social media platforms.
- Collaborated cross-functionally to manage product launches and coordinate marketing efforts, ensuring clear, consistent messaging across all channels.
- Social media engagement grew significantly, increasing Pinterest visitors from 720 to 32,000 and Instagram followers from 10,900 to 12,500.
- Monitored and analyzed brand performance on digital platforms, creating content that boosted engagement by over 10%, and enhanced brand recognition through rebranding efforts.
Content Manager
Black House Media
10.2017 - 04.2018
- Wrote strategic communication materials, including PR scripts and content strategies for high-profile brands like Heineken and Viacom, showcasing expertise in both traditional and digital media.
- Managed cross-platform content distribution, utilizing SEO strategies to enhance web traffic and online engagement, and driving a collaborative environment for stakeholder outreach.
- Organized and executed high-visibility event management and campaign strategies, such as MTV Shuga Season 6 and Big Brother Naija, aligning well with the requirements for planning communications events.
- Developed innovative content that increased social media presence and engagement by over 20%, aligning with the creative problem-solving and drive for results competencies required for the role.
Education
Master of Science - Management with Digital Marketing
University of Hertfordshire
Hatfield, England07.2023
Bachelor of Arts - English and Literary Studies
University of Nigeria
Nsukka, Nigeria12.2017
Skills
- Strategic Communications
- Digital & Social Media Strategy
- SEO & Social Media Best Practices
- Issues Management
- Marketing Analytics
- Event Coordination
- Stakeholder Engagement
- Media Planning
- Brand Messaging
- Growth Marketing
- Project Management
- Content & Copywriting
Technical Skills
• CRM & Desktop Publishing Tools: Zoho, Canva
• Content Management Systems & Video Editing: WordPress, Power Director
• Social Media Platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn
• Social Media Scheduling: Hootsuite, Buffer
• Analytical Tools: Google Analytics, SEMrush, Keywords Everywhere, Yoast
• Product Management & Collaboration: Jira, Trello, Asana, Slack
Timeline
Content Specialist
Homeward Trust
01.2025 - Current
Marketing Consultant (Volunteer)
SCALEDai Consulting Inc
06.2024 - 12.2024
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 05.2024
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
Brand Manager
Picmycase
05.2020 - 08.2020
Content Manager
Black House Media
10.2017 - 04.2018
Bachelor of Arts - English and Literary Studies
University of Nigeria
Master of Science - Management with Digital Marketing
University of Hertfordshire
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