GIFT OGECHI WOGU
Edmonton,AB
Summary
Strategic Communications and Marketing Specialist with 4+ years of experience in public relations, digital marketing, and brand strategy. Skilled in developing and executing results-driven communication strategies, managing issues, coordinating events, and fostering stakeholder collaboration. Proven track record of enhancing brand engagement and delivering measurable outcomes.
Overview
7
7
years of professional experience
Work History
Marketing Consultant
SCALEDai Consulting Inc
06.2024 - Current
- Develop and implement internal and external communication strategies to enhance brand visibility and client engagement.
- Oversee the execution of marketing campaigns, ensuring alignment with client objectives and timely delivery.
- Coordinate events and manage media interactions to support brand promotion and public engagement.
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 05.2024
- Developed brand strategies for healthcare organizations, enhancing digital presence via social media and website management.
- Delivered communication strategies and responses to RFPs that secured three contracts in the first month, effectively positioning client initiatives,
- Built strong client relationships through culturally sensitive, empathetic communication, addressing diverse audience needs.
- Maintained confidential client records, showcasing discretion in managing sensitive information,
- Led onboarding and registration processes, coordinated brand insurance matters, and conducted staff performance evaluations, supporting team integration and growth.
- Built trusting relationships with clients and healthcare professionals, advocating for individuals through clear, inclusive communication.
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
- Coordinated events, including Accountex London 2022, and increased client signups by 15% through effective public relations strategies.
- Created and managed content for web platforms, improving the overall digital experience and stakeholder engagement.
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
- Led the execution of large-scale international marketing campaigns, including influencer marketing and event planning.
- Tracked KPIs to ensure effective campaign performance and alignment with strategic goals.
- Oversaw Facebook's Novi campaign script, development, and execution; oversaw Google X Snapchat's campaign for a new filter on android phones.
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
- Managed the launch of new products and created press releases, ensuring seamless communication strategies across platforms.
- Planned and executed digital campaigns, increasing brand engagement and media presence.
Brand Manager
Picmycase
05.2020 - 08.2020
- Developed and implemented strategic communication plans by researching market trends, identifying customer needs, and optimizing brand visibility across social media platforms.
- Collaborated cross-functionally to manage product launches and coordinate marketing efforts, ensuring clear, consistent messaging across all channels.
- Social media engagement grew significantly, increasing Pinterest visitors from 720 to 32,000 and Instagram followers from 10,900 to 12,500.
- Monitored and analyzed brand performance on digital platforms, creating content that boosted engagement by over 10%, and enhanced brand recognition through rebranding efforts.
- Spearheaded content strategy and social media campaigns, resulting in higher brand engagement and customer interaction, aligning closely with public engagement initiatives.
Content Manager
Black House Media
10.2017 - 04.2018
- Wrote strategic communication materials, including PR scripts and content strategies for high-profile brands like Heineken and Viacom, showcasing expertise in both traditional and digital media.
- Managed cross-platform content distribution, utilizing SEO strategies to enhance web traffic and online engagement, driving a collaborative environment for stakeholder outreach.
- Organized and executed high-visibility event management and campaign strategies, such as MTV Shuga Season 6 and Big Brother Naija, aligning well with the requirements for planning communications events.
- Developed innovative content that increased social media presence and engagement by over 20%, aligning with the creative problem-solving and drive for results competencies required for the role.
Education
Master of Science - Management with Digital Marketing
University of Hertfordshire
Hatfield, England 07.2023
Bachelor of Arts - English and Literary Studies
University of Nigeria
Nsukka, Nigeria12.2017
Skills
- Strategic Communications
- Digital & Social Media Strategy
- Brand Messaging
- Issues Management
- Marketing Analytics
- Event Coordination
- Stakeholder Engagement
- Media Planning
- SEO Best Practices
- Project Management
- Content Writing
- Copywriting
Websites
Accomplishments
- Spearheaded the successful launch of Cryptolytx, a crypto education platform, driving awareness through strategic media planning and public engagement.
- Managed high-profile PR campaigns for MTV Shuga, Big Brother Naija, Interswitch and Heineken at Black House Media, contributing to significant audience engagement and brand success.
- Successfully grew Pinterest views from 720 to 32,000 and Instagram followers from 10,900 to 12,500 through targeted digital strategies.
- Amassed over 140,000 views and 2,600 subscribers on YouTube.
- Gained over 4,500 followers on TikTok with almost 1 million views in 3 months.
Technical Skills
- CRM & Desktop Publishing Tools: Zoho, Canva
- Content Management Systems: WordPress
- Social Media Platforms: Instagram, Facebook, Pinterest, TikTok, LinkedIn
- Analytical Tools: Google Analytics, SEMrush, Keywords Everywhere, Yoast
- Product Management Tools: Jira, Trello, Asana, Slack
- Collaboration Tools: Teams, Trello, Slack, Asana.
- Video Editing: Power Director
Timeline
Marketing Consultant
SCALEDai Consulting Inc
06.2024 - Current
Sales and Marketing Consultant
Delight Recruitment Solutions
11.2022 - 05.2024
PR and Communications Strategist
Seventy7 Ventures
03.2022 - 06.2022
Lead Local Advertising Strategist
Tower28
06.2021 - 01.2022
Brand Manager
Remotelab Technologies
02.2021 - 08.2021
Brand Manager
Picmycase
05.2020 - 08.2020
Content Manager
Black House Media
10.2017 - 04.2018
Master of Science - Management with Digital Marketing
University of Hertfordshire
Bachelor of Arts - English and Literary Studies
University of Nigeria
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