MARTHA JORGIANNA SANTOS
Surrey,Canada
Summary
Developed strong organizational, communication, and problem-solving skills in fast-paced office environment. Demonstrated ability to manage multiple priorities and support team efficiency. Seeking to apply these transferable skills to contribute effectively in new role.
Overview
19
19
years of professional experience
1
1
Certification
Work History
OPERATIONS ADMIN OFFICER & MARKETING/ECOMMERCE PROJECT LEAD
Brittania Food Equipment, Ltd.
08.2023 - Current
- Supports sales department in preparing quotes, sales orders, invoicing, and providing necessary information to customers over the counter, phone, and online.
- Ensures the accuracy of issued invoices to partners and customers.
- Updates and manages inventory across warehouses
- Schedules and coordinates shipments across Canada
- Recruitment, onboarding, and training of new hires for admin or customer service roles
- Spearheaded the rebranding of the company (logo, brand guidelines, etc.)
- Standardized brand name and visibility in social media and online directories
- Increased social media presence by 25% within six months
- Build-up of e-commerce product catalog and database (20,000++)
ADMIN ASSISTANT
UMAC Express Cargo (Casual)
07.2023 - 07.2023
- Managed incoming calls and responded to general inquiries, such as pricing, shipping schedule, and package tracking.
- Scheduled door-to-door package pickups
- Accurate data entry and invoicing in customer database (MS Access)
- Counter-checking of invoices included in shipment manifest
MARKETING BUSINESS ANALYST
American Wire & Cable Co., Inc.
01.2021 - 06.2023
- Spearheaded the Market Research and Business Intelligence Section/Cluster in strategically planning, organizing and executing statistics and data-driven methodical market research used to identify business areas that can be improved to increase efficiency and strengthen business processes
- Responsible for top management reporting of marketing mix competitor analysis, market projections, and business intelligence
- Analyzed external and internal customer data using database queries, spreadsheet (Excel/Google Sheets) models, data analytics tools (Airtable/Tableau), statistical analysis tools, and campaign management software tools (Reply.io)
- Advised improvements on marketing activities (traditional) and UX/UI of company website and social media platforms
- Initiated and established the email marketing campaign to maximize lead engagement and address all customer touch points
- Established a reporting system to monitor and track leads progress
- Drove the nationwide marketing support implementation (traditional) for high-value clients
- Achieved 600% in 2022 & 300% in 2023
- Liaison to build and sustain relationships with qualified leads, existing clients, and industry influencers to ensure high quality and timely execution of customer engagement activities and marketing support/programs
- Attained an average of 35% in client sales, the month succeeding touch point (on-site/virtual event, marketing support implementation, or social media feature)
INFLUENCER COMMUNICATIONS LEAD
Archive (Formerly EAG)
05.2020 - 05.2021
- Ensured clients’ brand success through effective communication and engagement with brand ambassadors/influencers
- Coached new account project managers with effective communication strategies
- Archived user generated content (UGC) for partner/client brands
- Remote
SALES PERFORMANCE MONITORING OFFICER
Philsteel Holdings Corporation
12.2018 - 12.2020
- Overall customer accounts management officer and sales performance analyst for the company and its subsidiaries (Steel Corporation of the Philippines, PhilMetal Products, and Premier Shelter Products, Inc.)
- Standardized KRA and KPIs for the Sales Department across the company and its subsidiaries
- Recommended account reclassifications, sales personnel reassignments, other sales process improvements
- Evaluated sales performance, customer accounts and buying habits
FREELANCE SEO AND DIGITAL MARKETING SPECIALIST
06.2009 - 01.2019
- Developed intelligent search engine optimization and social media marketing solutions to clients to gain brand awareness, receive coverage, and build online relationships
- Delivered keyword research, data mining, web content development, link building, social media optimization, and web competitor analysis reports and services
- Remote
REVENUE OPERATIONS SPECIALIST
Scopely
03.2012 - 07.2018
- Administration and management of day-to-day advertising revenue reports
- Prepared and validated monthly and annual revenue report and receivables from all ad network partners
- Remote
OPERATIONS MANAGER
Way Basics
12.2011 - 03.2015
- Cross-functional management: operations, finance, human resource, marketing
- Collaborated with CEO in sales forecasting, inventory projection, and business operations analysis for process improvements
- Product management in e-commerce platforms (Magento, Amazon, etc.)
- Sales and order entry management in Quickbooks
- Liaison to overseas warehouse for order processing and shipment
- Remote
SEO PROJECT MANAGER / SENIOR RESEARCHER
Philippine IT Offshore Network, Inc.
10.2006 - 05.2009
- Pioneered effective web analytics and search engine optimization strategies
- Database management and validation of US companies (SalesForce)
RESEARCH ANALYST
Institutional Shareholders Services
03.2006 - 09.2006
- Responsible for coding procured meetings, profile company directors, and accomplished Corporate Governance Quotient for assigned markets
Education
MASTER IN BUSINESS ADMINISTRATION -
Ateneo de Manila University
01.2018
BACHELOR OF SCIENCE IN COMMERCE - MAJOR IN ECONOMICS
University of Santo Tomas
01.2006
Skills
- Office Administration
- Records Management
- Scheduling Appointments
- Database Administration
- Project Management
- Digital Marketing
- Email Marketing
- Influencer Communications
- Critical Thinking
- Leadership
- Customer Success
- Team Player
Certification
- COMMUNICATIONS STRATEGIES FOR A VIRTUAL AGE University of Toronto School of Continuing Studies XR Course2022
- ISO9001:2015 QUALITY MANAGEMENT SYSTEMS INTERNAL AUDITOR TRAINING COURSE Bureau Veritas Group2022
- PREPARING FOR DATA EXPLORATION Google Career Certificate2022
- QUESTIONS FOR DATA-DRIVEN DECISIONS Google Career Certificate2022
- DATA FOUNDATIONS Google Career Certificate2022
Languages
English
Timeline
OPERATIONS ADMIN OFFICER & MARKETING/ECOMMERCE PROJECT LEAD
Brittania Food Equipment, Ltd.
08.2023 - Current
ADMIN ASSISTANT
UMAC Express Cargo (Casual)
07.2023 - 07.2023
MARKETING BUSINESS ANALYST
American Wire & Cable Co., Inc.
01.2021 - 06.2023
INFLUENCER COMMUNICATIONS LEAD
Archive (Formerly EAG)
05.2020 - 05.2021
SALES PERFORMANCE MONITORING OFFICER
Philsteel Holdings Corporation
12.2018 - 12.2020
REVENUE OPERATIONS SPECIALIST
Scopely
03.2012 - 07.2018
OPERATIONS MANAGER
Way Basics
12.2011 - 03.2015
FREELANCE SEO AND DIGITAL MARKETING SPECIALIST
06.2009 - 01.2019
SEO PROJECT MANAGER / SENIOR RESEARCHER
Philippine IT Offshore Network, Inc.
10.2006 - 05.2009
RESEARCH ANALYST
Institutional Shareholders Services
03.2006 - 09.2006
BACHELOR OF SCIENCE IN COMMERCE - MAJOR IN ECONOMICS
University of Santo Tomas
MASTER IN BUSINESS ADMINISTRATION -
Ateneo de Manila University
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