Giannina Riffo
Sudbury,Canada
Summary
Highly-motivated professional with deep desire to take on new challenges. Strong worth ethic, adaptability and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
9
9
years of professional experience
Work History
Applied Research - Placement Student
Cambrian R&D - Center for Smart Mining
Sudbury, Canada
09.2023 - 12.2023
- Responsible for EV Battery global Market Research
- Research, investigation, collection, and analysis of data for EV Battery global Market
- To develop a database of Electric vehicle battery manufacturers arranged by country or region - Market size and industry, products (materiality - chemistry) and target markets.
- To analyze EV Battery R&D in mining and other industries.
- To review and include in the research main projections, Trends, and opportunities EV Battery Market as well as include EV training offering overview in North America and Europe.
- To prepare reports and a presentation with the most significant findings, conclusions, suggestions, and recommendations.
- To analyze qualitative research findings related to EV Battery.
- To learn new methods, processes and procedures for research and writing.
- To identify proper strategies to take advantage of new market opportunities.
- To identify areas for improvement, narrowing focus for decision-makers in making necessary changes.
- To identify market needs promptly and efficiently.
Product Manager for Heavy Lift Equipment
Equipos y Servicios Trex SPA
Sudbury, Canada
01.2018 - 12.2023
- To be responsible for research, definition and administration of market demands for strategic evolution of product line.
- To develop product line strategies and to implement existing and new products through the distribution network.
- To develop marketing strategies around product price positioning, promotion, communication and dissemination, and product innovation, together with the analysis of market trends, competition, and customer feedback, using data-driven insights, to enhance growth strategy.
- To gather, review and implement competitive cost structures for heavy lift equipment product line in Latin-America.
- To mantain and establish relationships with new and existing customers for promotion and awareness about product lines and services.
- To manage cross-functional teams across departments, including engineering, marketing, service and sales.
- To identify customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
- To prioritize features in order to maximize impact while meeting budget constraints.
- To draft presentations for internal review meetings and external events such as trade shows, conferences or board meetings.
- To participare in design reviews to ensure usability standards are being met throughout the product development cycle.
- To monitor industry trends and identified opportunities for innovation within the product portfolio.
- To work closely with engineering teams to ensure feature specifications are understood and implemented correctly.
- To generate reports detailing progress against goals set by executive team members.
- To negotiate contracts with vendors related to product components or equipments.
- To identify product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
- To define and analyzed product metrics to facilitate product growth.
- To work with sales teams to land customer wins in complex deals and with engineers to improve user experience and confirm builds meet user specifications.
- To conduct ongoing market research and competitive analysis to possess in-depth knowledge of markets, procedures, competitors and customers.
- To develop business plans to evaluate market opportunity and strategic fit for new product concepts.
- To collaborate with marketing team and functional management to achieve business and marketing strategy objectives.
- To support new business development by designing appealing product sales promotions.
- To define and implemented cost reduction strategies throughout product development lifecycle to maximize profitability.
- Formalized policies and set goals to keep projects on-task and maximize team performance.
- To negotiate with vendors to obtain most cost-effective pricing for product distribution.
- To develop marketing strategies based on corporate objectives and market trends
- To evaluate marketing personnel and offered constructive feedback on ways to improve.
Product Support Specialist
Equipos y Servicios Trex SPA
Concepción, Chile
12.2014 - 12.2018
- To administrate, manage and lead customer sales support, orders, equipment billing, quotations, and sales.
- To research customer inquiries and identify solutions to resolve customer issues and potential new customers or leads.
- To develop product knowledge by attending training sessions and researching product information.
- To assist in the development of new processes and procedures for product support operations.
- To collaborate closely with colleagues from other departments to ensure timely resolution of customer inquiries.
- To participate in team meetings to discuss challenges, successes, and strategies for improving customer satisfaction levels.
- To generate monthly reports summarizing key performance indicators related to product support activities.
- To assist in developing marketing materials such as brochures, flyers, presentations., related to company products or services.
- To attend trade shows or other events representing the organization's products and services.
- To research market conditions and competitor activity to determine customer needs and preferences.
- To analyze business and sales targets using critical problem-solving skills.
- To develop recommendations for new product and packaging initiatives and assessed new product ideas.
- To collaborate with sales team to understand customer requirements, boost product sales and provide sales support.
- Responsible for leading and promoting the work among the different departments of R&D, sales, after-sales, logistics, finance, marketing and services
- Ensuring governance execution, cross-functional teams' engagement, supporting strategic roadmaps deployment, escalations guidelines, marketing campaigns, launching of products, among others.
- Responsible for administration of heavy lift equipment products, focused on meeting organizational objectives together with the commercial manager for Chilean market
- Monitoring and control of key performance indicators of the area sales team
- Product management and pricing strategies for heavy lift equipment product line in the Chilean market
- Maintain and establish relationships with new and existing customers for promotion and awareness about product lines and services in Chile
- Responsible for the research, definition and administration of market demands strategic evolution of heavy lift equipment for the Chilean market
- Development of marketing strategies around product price, positioning, promotion, communication and dissemination, the level of product visibility and product innovation
- Responsible for Market share analysis of business lines and represented brands
- Leading and promoting team work among the different departments of R&D, sales, after-sales, logistics, services, finance and marketing.
Education
Major International Business Management - Business
Cambrian College of Applied Arts and Technology
12-2023
Diploma Financial management and Budget -
Universidad Católica de la Sanesima Concepción
01-2018
Bachelor degree Translator English - French - Spanish -
Universidad de Concepción
12-2010
Skills
- Team leadership
- Analytics
- Problem-solving
- Time management
- Team building
- Operations Support
- Customer Service
- Microsoft proficiency
- Performance Improvement
- Entrepreneurial Mindset
- Attention to Details
- Complex Problem-Solving
- Computer Skills
- Time Management
Additional Abilities
- Spanish, English and French
- C4 Cloud for Customers (SAP)
- SAP Business one - Intermediate user
- Volunteer CRU (2004-2009)
- Volunteer Glad Tiding Church - Sudbury, ON (2023 - up to date)
Timeline
Applied Research - Placement Student
Cambrian R&D - Center for Smart Mining
09.2023 - 12.2023
Product Manager for Heavy Lift Equipment
Equipos y Servicios Trex SPA
01.2018 - 12.2023
Product Support Specialist
Equipos y Servicios Trex SPA
12.2014 - 12.2018
Major International Business Management - Business
Cambrian College of Applied Arts and Technology
Diploma Financial management and Budget -
Universidad Católica de la Sanesima Concepción
Bachelor degree Translator English - French - Spanish -
Universidad de Concepción
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