Gianluca Lamacchia
Toronto
Summary
Dynamic Sales and Education Specialist with over 5 years of experience in the beauty retail sector, excelling in account management, territory growth, and brand education at Sephora. Recognized as a top-performing representative across Ontario, consistently surpassing targets and enhancing store rankings while driving brand awareness through strategic partnerships and impactful events. Expertise in luxury and fragrance sales underscores a commitment to conversion, team collaboration, and delivering measurable results. Passionate about leveraging industry knowledge to foster growth and elevate brand presence in competitive markets.
Overview
8
8
years of professional experience
Work History
SALES & EDUCATION COORDINATOR
Sol De Janeiro
Toronto
08.2024 - Current
- Manage a multi-door territory across Ontario Core (Downtown Toronto & East GTA); consistently a top-performing rep in region
- Increased territory sales by 23% during Q1 (Jan–Mar)through targeted call cycles and store-level strategies
- Lead all Ontario education initiatives, training Beauty Advisors and leadership to improve conversion and sell-through
- Executed high-impact events, including $10.1K single-day sales (Top 10 North America)
- Delivered a $9K event (200% to goal) at an A-volume door
- Analyze weekly KPIs to identify opportunities and drive market share and visibility
SALES SPECIALIST
Nest New York Fragrance
GTA
02.2024 - 11.2024
- Managed 15+ Sephora doors; consistently exceeded monthly targets and ranked top in territory
- Elevated an A-volume door from #20 to #14 in 4 months, reaching #13 by Q4 2024
- Led training sessions on fragrance notes, ingredients, and industry trends for staff development initiatives.
- Developed store-specific strategies to improve ranking within a competitive fragrance category
- Monitored trends and competitor activity to adjust strategy and sustain performance
SKINCARE CONSULTANT
The INKEY List
Toronto, ON
02.2024 - 09.2024
- Directed collaborative efforts among 15+ Sephora stores in Ontario to consistently meet and exceed monthly sales objectives.
- Implemented targeted training initiatives to ensure effective application of brand selling strategies during events.
- Engaged with retail partners to create specific strategies focused on elevating brand awareness and optimizing overall store standings.
- Monitored market dynamics, including sales conditions and competitor activities, to enhance brand strategy alignment.
- Performed detailed skin evaluations to enhance client satisfaction through customized product and treatment solutions.
OPERATIONS ASSISTANT
Sephora Canada
Toronto
08.2022 - 02.2024
- Directed shipment receiving and processing operations to maintain timely inventory flow and minimize stock gaps.
- Orchestrated brand animations and visual merchandising initiatives across diverse categories to enhance corporate standards.
- Ensured operational excellence by enforcing safety, cleanliness, and visual standards throughout sales floor and backroom.
- Managed damage testing operations and inter-store transfers, ensuring adherence to company procedures.
- Streamlined backroom and off-site organization by brand world and SKU to enhance inventory accessibility.
MARKETING SPECIALIST
Canadian Concrete Leveling / Clarke Basements
Stouffville
03.2022 - 02.2024
- Developed and refined website content, focusing on case studies, before-and-after blogs, job stories, and testimonials.
- Designed and implemented strategic marketing campaigns aimed at enhancing brand recognition and audience interaction.
- Coordinated cross-functional teams to ensure alignment on project goals and deliverables.
- Managed social media platforms, increasing audience engagement through targeted content strategies.
- Created detailed reports on campaign performance, providing insights for continuous improvement.
- Collaborated with external vendors to optimize marketing materials for diverse channels.
- Led brainstorming sessions to generate innovative ideas for promotional events and initiatives.
ASSISTANT MANAGER
Starbucks Canada
Mississauga
09.2018 - 03.2022
- Elevated to a leadership role within one year of joining, reflecting commitment to organizational success and team development.
- Developed engaging content and managed social media page activities.
- Analyzed profits and losses to enhance sales management and optimize store performance.
- Oversaw financial planning for daily and weekly retail supply procurement to ensure operational efficiency.
- Administered payroll processing and scheduling tasks utilizing Microsoft Excel expertise.
- Engaged in championship events to promote understanding of various coffee preparation techniques and expertise.
Education
Business Administration Marketing
Sheridan Hazel McCallion Campus
Mississauga, ON01-2018
Skills
- Account Management & Territory Development
- Retail Partnerships & Sephora Relations
- Sales Strategy & KPI Optimization
- Brand Education & Training Leadership
- Event Execution & In-Store Activations
- Market Analysis & Competitive Insights
- Visual Merchandising & Brand Standards
- CRM Reporting & Sales Analytics
Languages
English
Native or Bilingual
Spanish
Limited Working
Timeline
SALES & EDUCATION COORDINATOR
Sol De Janeiro
08.2024 - Current
SALES SPECIALIST
Nest New York Fragrance
02.2024 - 11.2024
SKINCARE CONSULTANT
The INKEY List
02.2024 - 09.2024
OPERATIONS ASSISTANT
Sephora Canada
08.2022 - 02.2024
MARKETING SPECIALIST
Canadian Concrete Leveling / Clarke Basements
03.2022 - 02.2024
ASSISTANT MANAGER
Starbucks Canada
09.2018 - 03.2022
Business Administration Marketing
Sheridan Hazel McCallion Campus