GIANG T. PHI, PhD.
Montreal,QC
Summary
Award-winning consultant and researcher with 10+ years of experience advising governments, NGOs, and universities across Asia, Europe, Australia, and North America. Proven expertise in policy development, curriculum design, research impact, and sustainable innovation. Track record of securing and managing multimillion-dollar grants, building global partnerships, and delivering high-impact solutions.
Overview
14
14
years of professional experience
6
6
Certificate
CONSULTING & OUTREACH PROJECT HIGHLIGHTS
· Human Act Prize (2025) - Developed curriculum for a Mini MBA in Sustainable Impact
· Helvetas Switzerland (2024): Developed policy guidelines and destination branding strategies for tourism sustainable development in Ha Giang Province, Vietnam
· Big Idea @VinUni Competition (2022): Organised for all students in Vietnam with the theme of 17 Sustainable Development Goals, generated over 2 million views on tiktok/facebook during its runtime.
· Vietnam TEFI Social Entrepreneurship Walking Workshop (2020): collaborated with the Tourism Colab Australia and CBT Travel Social Entreprise to advance community-benefit tourism, social entrepreneurship & sustainable development in Vietnam.
· The European Commission (2018): Delivered SME digitalisation and sustainability policy recommendations. (Access here)
· Tourism Accommodation Australia (2017): guided policy making on Visitor visas for Asian markets: A comparison between Australia and key competitors (Access here)
· Griffith University (2017): Conducted SDG mapping for undergraduate programs to integrate sustainability learning outcomes across the entire university.
Work History
Assistant Professor in Entrepreneurship
College of Business and Management, VinUniversity
08.2021 - 08.2025
- Led research and grant writing initiatives at the College, won 2 grants and authored 8 journal articles, 4 published books
- Led admission initiatives of the College AY 2023-2024, including market research and marketing campaign, resulted in 30% application increase
- Designed curricula and teaching materials for 6 courses in the fields of management, innovation and business.
- Pioneered the application of innovative teaching methods such as hackathons, design thinking projects, and case-based teaching. Teaching effectiveness: top 5% uni-wide
Founding Director – Entrepreneurship Lab
VinUniversity
07.2021 - 03.2023
- Successfully built and launched the Elab within 1 year (6 month faster than similar lab projects), including online/offline spaces and all programs such as annual Hackathons, Start-up incubations, Big Ideas Competition, Design Thinking Lab
- Significantly increase reputation of VinUniversity in the entrepreneurship ecosystem of Vietnam and Asia via partnership building and creating a uni-wide entrepreneurship framework
Visiting Scholar
Cornell University
01.2022 - 01.2022
- Collaborated with Nolan business school faculty on corporate social responsibility and entrepreneurship research
- Observed and adapted best teaching practices from leading service and entrepreneurship programs to advise Teaching & Learning Committee on course delivery and student experience.
Assistant Professor – Tourism Analysis, Innovation & Change
Aalborg University
01.2018 - 01.2021
- Developed and taught master’s-level courses on innovation and destination analysis, attracting high enrolment and strong student feedback.
- Designed and hosted an Innovation Public Pitching Competition, leading to the highest number of start-up projects accepted into the university incubator.
- Supervised 20+ master’s theses, guiding students to publish journal articles and present their research at conferences.
Project Officer
Griffith Centre for Sustainable Enterprise
01.2017 - 01.2017
- Analyzed project data to identify trends and areas for improvement.
- Monitored deadlines and milestones to keep team on track with project schedule.
- Coordinated numerous small- and large-scale projects to meet client requirements.
Lecturer & Course Coordinator
Griffith University
01.2013 - 01.2017
- Coordinated multi-campus teaching teams, ensuring consistent delivery and addressed all enquires for classes of 200+ students.
- Implemented student-centred teaching strategies, achieving satisfaction scores in the top 20% of the faculty.
Communication Consultant
The Fred Hollows Foundation
01.2012 - 01.2012
- Enhanced media statements and presentations before sending to general public or media organizations.
- Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
- Worked with Sydney office marketing teams to design campaigns and communications for effective fundraising.
Education
Ph.D. - Management
Griffith University
01-2017
B.Bus (Hons) - Tourism Management
Southern Cross University
01-2011
Skills
- Strategy & Policy Consulting
- Stakeholder Engagement & Partnership Development
- Digital Learning Platforms (Moodle, Canvas, Blackboard)
- Curriculum & Learning Design (Online & Hybrid)
- Research supervision & mentoring
- Advanced research skills
- Program & Grant Management (Secured $2M)
- Workshop facilitation
- Project management
Accomplishments
- Grand Winner – Trinity Challenge x MIT Solve (£1M grant funding, 2024) for an international social impact project on AI vetenerary for remote farmers.
- Faculty of the Year, VinUniversity (2022).
- Teaching Excellence Awards, Griffith Business School (2017)
- Biennial Donald Getz Award for Outstanding Research in Planned Events (2017)
- University Medal, Southern Cross University (2011)
- Recipient of 13 research and teaching grants totaling USD $2M.
Languages
English
Native or Bilingual
Vietnamese
Native or Bilingual
Certification
- International English Language Testing System (IELTS): Band 8.5 (out of 9)
- Graduate Certificate in Higher Education Teaching and Learning – Aalborg University, Denmark
- Certificate in Business Innovation using design thinking, IDEO U (Global design & Innovation)
- Certificate of Impact Start-up Mentoring – United Nations Development Programme UNDP
- Advanced Nvivo - Androit Research
- Case-based teaching and writing - Singapore Management University
Publications
- International Book Author – 5 books: I have lived an unordinary life (Spiderum, 2025), Destination Management in Vietnam (Vietnam National University, 2025), Services Marketing (Saigonbooks, 2023); Vietnam Tourism: Policies and Practices (CABI, UK 2022); Critical Issues in Tourism Co-Creation (Routledge, US 2021)
- Academic publishing: 18 peer-reviewed SCI journal articles, with 14 in Q1 journals. Google scholar h-index 16
- Blogger – Publish insights on professional development, sustainability, and innovation through LinkedIn and industry blogs, reaching thousands of readers globally. FB page The Unordinary Professor seeks to inspire young Vietnamese with international mindsets and stories from all over the world.
Timeline
Visiting Scholar
Cornell University
01.2022 - 01.2022
Assistant Professor in Entrepreneurship
College of Business and Management, VinUniversity
08.2021 - 08.2025
Founding Director – Entrepreneurship Lab
VinUniversity
07.2021 - 03.2023
Assistant Professor – Tourism Analysis, Innovation & Change
Aalborg University
01.2018 - 01.2021
Project Officer
Griffith Centre for Sustainable Enterprise
01.2017 - 01.2017
Lecturer & Course Coordinator
Griffith University
01.2013 - 01.2017
Communication Consultant
The Fred Hollows Foundation
01.2012 - 01.2012
Ph.D. - Management
Griffith University
B.Bus (Hons) - Tourism Management
Southern Cross University