GIANFRANCO M. CATALFO

Work History

CCS Studio Inc

2017.02 - Current

Develop strong partnerships with clients, freelancers and vendors to allow for collaboration and more significant opportunities for growth.
Work collaboratively with clients to implement creative strategies that increase awareness and help drive their desired business objectives.
Design multi-media content across a variety of platforms including web, mobile and social media.
Hire, train and lead creative professionals to execute marketing strategies on an as-needed basis.
Manage project schedules and budgets, ensuring timely delivery.
Shape solutions and approaches by leveraging trends in customer marketplaces and industries.
Increased client's email campaign click through rates from under 3% to over 10%.

Marks, SGS Co

03.2019 - 04.2021

Oversaw all stages of production, from creative conception through to execution, ensuring all stakeholders received their appropriate assets in a timely manner.
Developed project budgets and managed production costs.
Hired, trained and managed production staff and crew members to build highly qualified teams and boost overall performance.
Liaised with clients, account managers, art directors and other creative staff to successfully complete projects.
Remained highly composed and calm through fast-paced and constantly changing environments to provide optimal leadership and achieve desired results.
Facilitated communication between production staff and other departments to synchronize work.

Marks, SGS Co

09.2017 - 02.2019

Acted as project management lead for national brands Kraft Heinz Co., Meijer, Save A Lot and Target.
Led design teams through new packaging designs, design adaptations and merchandising requirements.
Coordinated cross-functional teams to determine timely delivery and compliance of project requirements.
Monitored project progress, through studio time and budgets, identifying risks and implementing corrective measures to acquire success.
Provided outstanding service to clients through effective communication and prompt issue resolution, ensuring project timelines were met and creative visions were captured.

TCG Toys

05.2015 - 08.2017

Established product lines, product margins and SRPs with SKU rationalization for multi-million dollar CPG categories to determine overall profitability and ensure healthy EBITDA.
Devised product pricing strategies and trade marketing investments to support growth.
Collaborated with cross-functional teams to develop new product designs, material specs and packaging for seasonal product lines.
Sourced and negotiated manufacturing costs with international vendors.
Provided domestic and international trade show planning, logistics and vendor management

Under The Influence

08.2013 - 12.2016

Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
Created and managed digital marketing campaigns which increased brand engagement and grew e-commerce business.
Defined seasonal product lines, including garment choices, colour palettes and pricing strategies.
Directed photo and video shoots for marketing campaigns, product catalogues and retail collateral.
Attended trade shows, conducting market research to identify trends and opportunities.