- Motorcycle Racing and Travel Adventures
- Road Trips
- Reading
- Photography
Giacomo Zappoli
Sales Manager - MV AGUSTA North America
Temecula
Summary
Experienced with leading sales teams to achieve significant revenue growth and customer acquisition. Utilizes strategic planning and effective communication to guide teams and meet targets. Track record of fostering strong client relationships and adapting to dynamic market conditions for sustained success.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
1
1
Certification
5
5
Languages
Work History
Regional Sales Manager – USA, Mexico & LATAM
MV Agusta North America
04.2024 - Current
- Lead commercial expansion across Western U.S., Mexico, and 10+ LATAM countries through strategic distributor partnerships and premium dealer development.
- Doubled wholesale volumes in the Mexican market YoY, with retail closely following due to refined product allocation and localized sales tactics.
- Developed and executed market-entry strategies with LATAM importers, adapting brand messaging and pricing structures to regional needs.
- Oversaw preorder planning, inventory distribution, and territory-specific campaigns aligned with market demand and product availability.
- Delivered training programs and in-store retail support, elevating customer experience and dealer engagement across all regions.
- Act as primary liaison with Italian HQ for LATAM operations, ensuring coordination on parts, supply chain, and marketing execution.
Global Product Marketing Manager – Travel & Offroad
KTM AG
12.2021 - Current
- Led global go-to-market strategy for KTM’s Travel & Offroad motorcycle lineups, from positioning and communications to product launch execution.
- Directed international photoshoots and media production, aligning visual assets with global brand objectives.
- Created and deployed pre-order tools and sales enablers across worldwide KTM subsidiaries.
- Managed segment-specific budgets and aligned annual marketing calendars across regional teams.
Global Product Marketing Specialist – PG&A
KTM AG
01.2021 - 12.2021
- Executed marketing campaigns for KTM PowerParts, PowerWear, and Spare Parts lines, integrating them into seasonal product pushes.
- Led development of the 2021 PowerWear catalog and successfully expanded the reach of the online configurator for accessory sales.
OEM Account Manager
Hewlett Packard Enterprise
01.2019 - 01.2021
- Managed strategic global OEM accounts including Siemens and GE, aligning HPE solutions with client product architecture.
- Owned full sales lifecycle from prospecting to technical coordination and closing.
- Exceeded targets consistently: 105% in 2019, 115% in 2020.
Copywriter & Digital Marketing Consultant
LixiInvest
11.2018 - 05.2019
- Built lead-generation funnels using Google Ads, SEO, Facebook Ads, and automated email/chatbot flows.
- Created branded content and articles, and managed an online community focused on financial education.
Co-Founder – Motorcycle E-Commerce Business
Alba Motor Parts
09.2015 - 12.2018
- Founded and scaled a niche e-commerce platform for motorcycle parts, growing it from social media pages to a fully functioning website.
- Managed supplier negotiations in Asia and optimized inventory selection using analytics to drive profitability.
Education
Bachelor’s Degree - Business Administration
Università Di Bologna
09.2015 - 07.2018
Erasmus+ Program -
Tallinn University of Technology
07.2017 - 01.2018
Skills
Sales planning
Client relationship management
Sales reporting
Staff management
Sales team training
Account management
New business development
Interests
Certification
Google Ads Manager
Timeline
Regional Sales Manager – USA, Mexico & LATAM
MV Agusta North America
04.2024 - Current
Global Product Marketing Manager – Travel & Offroad
KTM AG
12.2021 - Current
Global Product Marketing Specialist – PG&A
KTM AG
01.2021 - 12.2021
OEM Account Manager
Hewlett Packard Enterprise
01.2019 - 01.2021
Copywriter & Digital Marketing Consultant
LixiInvest
11.2018 - 05.2019
Erasmus+ Program -
Tallinn University of Technology
07.2017 - 01.2018
Google Ads Manager
02-2017
Co-Founder – Motorcycle E-Commerce Business
Alba Motor Parts
09.2015 - 12.2018
Bachelor’s Degree - Business Administration
Università Di Bologna
09.2015 - 07.2018
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